7 steps of product discovery

•

6 likes•1,389 views

Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.

Software

7 STEPS OF
PRODUCT
DISCOVERY
BUILD PRODUCTS CUSTOMERS
WOULD LOVE
WWW.TEST-N-TELL.COM

WWW.TEST-N-TELL.COM
TO KNOW WHAT PRODUCT TO
BUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY IS
A PROCESS TO DEFINE A
PRODUCT THAT IS VALUABLE,
USABLE AND FEASIBLE.
MARTY CAGAN

SPLIT
BACKLOG
WWW.TEST-N-TELL.COM
Split your product backlog into a
discovery backlog and a delivery
backlog
STEP 1

SPACE FOR
IDEAS
WWW.TEST-N-TELL.COM
Create an idea backlog. Where
everyone within a company can
insert their product ideas.
STEP 2

FILTER IDEAS
WWW.TEST-N-TELL.COM
Filter ideas before putting to a
discovery backlog. Can we build it?
Does it supports the product
strategy? How KPIs could be
affected?
STEP 3

DISCOVERY
METHOD
WWW.TEST-N-TELL.COM
Select an appropriate method for
assessing each idea. Estimate
roughly the effort needed to
execute the research.
STEP 4

PRIORITIZE
DISCOVERY
BACKLOG
WWW.TEST-N-TELL.COM
Ideally you would validate the most
valuable ideas first. You can also
prioritize based on the possible
impact or the biggest risk.
STEP 5

EXECUTE THE
RESEARCH
WWW.TEST-N-TELL.COM
Your entire team should participate
in the Discovery Process. It
increases the shared understanding
of user problems, your market and
challenges you need to overcome.
STEP 6

IDEAS TO A
DELIVERY
BACKLOG
WWW.TEST-N-TELL.COM
Validated ideas should be moved to
a delivery backlog. Ideas you don't
have enough confidence about
could be either further researched
or dropped.
STEP 7

WWW.TEST-N-TELL.COM
BECAUSE THERE’S NOTHING
MORE WASTEFUL THAN
BRILLIANTLY ENGINEERING
A PRODUCT THAT DOESN’T
SELL.
Rich Mironov
PRODUCT DISCOVERY

URGENT PERVASIVE
WWW.TEST-N-TELL.COM
Causes a real pain,
right now!
Causes pain to a
larger group of
people
So painful people are
willing to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TO
SOLVE PROBLEMS THAT ARE

WWW.TEST-N-TELL.COM
PRODUCT DISCOVERY
SPLIT BACKLOG
CREATE SPACE FOR IDEAS
FILTER IDEAS
PICK DISCOVERY METHOD
EXECUTE THE RESEARCH
MOVE VALIDATED IDEAS TO
A DELIVERY BACKLOG

THANK YOUHAVE A NICE DAY!
PREPARED BY DANIIL LANOVYI
WWW.TEST-N-TELL.COM | WWW.LINKEDIN.COM/IN/DANIILL

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7 steps of product discovery

1. 7 STEPS OF PRODUCT DISCOVERY BUILD PRODUCTS CUSTOMERS WOULD LOVE WWW.TEST-N-TELL.COM

2. WWW.TEST-N-TELL.COM TO KNOW WHAT PRODUCT TO BUILD! WHY PRODUCT DISCOVERY? PRODUCT DISCOVERY IS A PROCESS TO DEFINE A PRODUCT THAT IS VALUABLE, USABLE AND FEASIBLE. MARTY CAGAN

3. SPLIT BACKLOG WWW.TEST-N-TELL.COM Split your product backlog into a discovery backlog and a delivery backlog STEP 1

4. SPACE FOR IDEAS WWW.TEST-N-TELL.COM Create an idea backlog. Where everyone within a company can insert their product ideas. STEP 2

5. FILTER IDEAS WWW.TEST-N-TELL.COM Filter ideas before putting to a discovery backlog. Can we build it? Does it supports the product strategy? How KPIs could be affected? STEP 3

6. DISCOVERY METHOD WWW.TEST-N-TELL.COM Select an appropriate method for assessing each idea. Estimate roughly the effort needed to execute the research. STEP 4

7. PRIORITIZE DISCOVERY BACKLOG WWW.TEST-N-TELL.COM Ideally you would validate the most valuable ideas first. You can also prioritize based on the possible impact or the biggest risk. STEP 5

8. EXECUTE THE RESEARCH WWW.TEST-N-TELL.COM Your entire team should participate in the Discovery Process. It increases the shared understanding of user problems, your market and challenges you need to overcome. STEP 6

9. IDEAS TO A DELIVERY BACKLOG WWW.TEST-N-TELL.COM Validated ideas should be moved to a delivery backlog. Ideas you don't have enough confidence about could be either further researched or dropped. STEP 7

10. WWW.TEST-N-TELL.COM BECAUSE THERE’S NOTHING MORE WASTEFUL THAN BRILLIANTLY ENGINEERING A PRODUCT THAT DOESN’T SELL. Rich Mironov PRODUCT DISCOVERY

11. URGENT PERVASIVE WWW.TEST-N-TELL.COM Causes a real pain, right now! Causes pain to a larger group of people So painful people are willing to pay for a solution WILLING TO PAY WE DISCOVER PRODUCTS TO SOLVE PROBLEMS THAT ARE

12. WWW.TEST-N-TELL.COM PRODUCT DISCOVERY SPLIT BACKLOG CREATE SPACE FOR IDEAS FILTER IDEAS PICK DISCOVERY METHOD EXECUTE THE RESEARCH MOVE VALIDATED IDEAS TO A DELIVERY BACKLOG

13. THANK YOUHAVE A NICE DAY! PREPARED BY DANIIL LANOVYI WWW.TEST-N-TELL.COM | WWW.LINKEDIN.COM/IN/DANIILL

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