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Daniela Petrillo | design researcher

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Daniela Petrillo | design researcher

  1. 1. age quod agis daniela petrillo designer | researcher | strategist
  2. 2. 2011 MSc Interior Design @ Polimi | #jail Hello, I’m Daniela! 2012 DesignAgainstCrime @ UAL - Uk | #crime PhD in Design @ Polimi | #urban PhD results | Urban & Social Innovation 2013 2016 Design consultant @ ABCittà | #jail Scientific board @ DAStu | #jail academic educational professional Age quod agis is my motto and it does mean “do what you do at your best” 2014/15 Creative Advisor | #edutainment
  3. 3. urban interior Design for Urban Reassuring Scenario (2015) Human Library (2014/15) Mapping San Siro (2013/14) Design Culture Accoglienza (2013) About Love and Punishments (2011) Exhibit Design for Achille Castiglioni Foundation (2011>13)
  4. 4. DURS design for urban reassuring scenario A qualitative and multidisciplinary PhD research developed within the design for hospitable cities framework Politecnico di Milano | Doctoral School of Design Supervisor: Prof. Agnese Rebaglio Outside Examiner: Arch. Kristien Ring - Selfmadecity Berlin October 2012 > October 2015 In collaboration with
  5. 5. The urban safety is the crucial topic of this work and the expected output merges in a series of guidelines for the Munici- palities actively involved in integrated projects related to urban regeneration and renewal programmes. The integrated projects indicates those projects that operate to solve several criticalities using a systemic approach, gathering simultaneously the diverse dimensions of the problem. CONCEPT RESEARCH ABSTRACT PROCESS Who is afraid of city? Literature review Research Pattern definition Theoretical framewok Design Tools WHAT URBAN INTERIOR DESIGN CAN DO? Case Study Best Practicies Research - Action Research questions DESIGN FOR URBAN REASSURING SCENARIO Language & strategy definition
  6. 6. Perceivedindividualrisk Avoidancebehaviors EmotionalResponses PhysicalHealth MentalHealth Health Behaviors Social Inequalities Housing & Public Spaces Individual crime risk Individual demographic Individual attitudes Perceived social environm ent Perceived crime rate Perceived physicalenvironm ent NATIONAL POLICIES MASSMEDIA& SOCIALREPRESENTATION EXTERNAL FACTORS FEAR OF CRIME HEALTH & W ELLBEING SOCIALENVIRONMENT BUILTENVIRONMENT INDIVIDUALFACTORS COGNITIVE HEURISTIC&BIASES From the graphic design and re-development of the main scheme for the study “Crime, fear of crime, environment, mental health and wellbeing: Mapping review of theories and casual pathways.” by T. Lorenc there was identified the theoretical and operative framework composed by the following categories: BUILT ENVIRONMENT SOCIAL ENVIRONMENT HEALTH AND WELLBEING FEAR OF CRIME CASE STUDY Peckham (Southwark Council, London, UK) as main case study for regeneration and renovation programme in council neighbor- hood. Peckham Codesign and Pocket Places Peckham as design phenomenon in order to manage and test transformation (faster, quicker, cheaper) in public spaces. pocket places peckham BEST PRACTICIES 10 best practicies inquired through the bottom up - top down methodology considering the Vasely index (2011). The considered features are related to their impat on: / SOCIAL COHESION / RELATIONAL NETWORKS / WELLBEING & HEALTH / PUBLIC SPACES / SAFETY parking day 2014 (USA) bottom up practice FRAMEWORK
  7. 7. 25 MICRO CASE STUDIES Low impact interventions inquired through an empirical method; all of these are able to temporarily change the nature of the environment in which they work, and definitively change the memories of the people that relate with these projects. The considered features are: / AIM / LIFETIME / SCALE FACTOR / TOOLS / DIMENSION / ENGAGEMENT / ENVIRONMENT TRANSFORMATION Scheme of reading based on empirical analysis. The projects could be combined considering their specific features in order to create some possible strategies during the envision phase. system product temporary permanent 6 7 8 9 11 13 14 16 17 19 1 3 5 20 On a fence 21 Swings Mi Pista Lullaby Factory Fresco of Bel Air Sweet Dream Security Interference St. Horto Mobile Hospitality No. 27 ISWAD Extra Retail Unit 15 Promenade sonores 13 portals Streetmix18 Starpath Smart Billboard 21 22 narrative interactive reflective interpretative 10 Walk your city 2 Green Graffiti 12Sbagliato Mirror Fence 23 (Fos) Jellyfish Theatre25 4 Sill to Sill Four seasons Gardens 24 The consequent taxonomy is related to the main compo- nent of design that emerges from the analysis of the pro- jects. The categories are: / VERTICAL SURFACES / HORIZONTAL SURFACES / SCATTERED INTERVENTION / INFORMATION No. 6 Interference (DK) interactive, system permanent project, temporary resolution VERTICAL SURFACES No. 10 Wal your city (worldwide) narrative, system temporary system, iterative project INFORMATION
  8. 8. RESEARCH PLACES San Siro, Jan 2013 Gratosoglio, Nov 2014
  9. 9. RESEARCH ACTION Mapping san siro and Gratosoglio TVB were the two main experi- ence developed for this research. Both of these were relevant in order to experiment the levers of ENGAGEMENT through the use of the IMAGES and PARTICIPATORY PROBLEM SETTING through the use of CODESIGN methods. BY Polytechnic of Milan WHO 30 researcher WHAT research action & multidisci- plinary workshop WHERE San Siro neighborhood FUNDING funding by participants DURATION 2 months EXPECTED OUTPUT strategies defi- nition for policy makers through scenario planning BY Lo Scrigno Association WHO 10 NEET WHAT research action project WHERE Gratosoglio neighborhood FUNDING public funding within the european law 285/1997 DURATION 1 year EXPECTED OUTPUT to create awareness about urban safety through educational activities MAPPING SAN SIRO GRATOSOGLIO TVB interviews & surveys Ethnographic area Design area Outcome area dialogue w/ policy makers building evaluation demographic context stakeholders’ networking participatory photo-inquiry community mapping codesign activites DESIGN TOOLS
  10. 10. RESULTS - the DURS strategy EXPLORATION ENGAGEMENT FRAMING DURS TOOLKIT ENVISION HEY! The thesis was successfully defended in March, 2016. As author I am available to share and discuss my results with researchers, pratictioners and curious people inspired by urban & design issues. Follow me on urbanreassuring.tumblr.com or contact me - petrillodaniela@gmail.com FEAR AS A DESIGN MATTER @ Ist International Conference on Environmental Design in MDA, Agrigento, Sicily, March 2015, 6th - 7th | De Lettera Publisher - ISBN 978-88-905-1603-0 [+ paper presentation] REASSURING PLACEMAKING @ Future of Places. Public Spaces in the new urban agenda towards UNHabitat III (United Nation, Ecuador 2016), conference proceed- ings; Stockholm, Sweden, June/July, 29th - 1st RELOADING SPACES: HOW DESIGN MAKES EVERYDAY PLACES MORE LIVEABLE forthcoming 2016 in IDEA Journal, Berlin - AADR, Spurbuch Publisher DESIGN FOR URBAN REASSURING SCENARIO @ Biennal of Public Spaces; Rome, Univer- sity of Roma 3; May, 22nd-23rd 2015 within the panel “Social and Urban Safety” DISSEMINATION
  11. 11. Human Library in prison A participatory project of storytelling that aims to fight prejudices around jails and prisoners January 2013 > October 2015 a project by Cristian Zanelli - team leader, facilitator Ulderico Maggi - educator Awards 1st edition (2014) funded by Fondazione Cariplo and Comune di Milano within the project “Incontri Ravvici- nati” in collaboration with Biblioteca Parco Sempione and Madrugada Theatre; 2nd edition (2015) funded by Banca Nazionale delle Comunicazioni
  12. 12. The “Human Library” is a Danish format created in early 2000’s in order to foster the dialogue between different people, spreading knowledge and to fight prejudices. ABCittà has adopted this format in 2010 and has codified it through a partecipatory process. Concerning the jail context, the mission is to work on the issue of prison, prisoners and their life; to actively contribute to the prisoners’ personal and educational path; to create an open dialogue between the “interior” and the “exterior”; to adapt the already existing format of “Human Library” to a reliable practice for italian jails. These are related to the main concept of the project and are at the top of each Human Library action. prison & prisoners mental health ethnicity periphery institutions gender religion local culture disability CONCEPT FORMAT CHALLENGES These tasks are related to the specific action of HL in prison and they are strictly connected to the context. As collaborator, I was actively involved in each ot these. PRELIMINARY TASKS to fight prejudices to create awareness to share knowledge writing proposal for fund hunting educational activity for volunteers managing the human library event public presentations at institutional venues
  13. 13. PROCESS Investigation Project presentation & CALL FOR STORIES Qualitative Evaluation Qualitative and Qauntitative Evaluation & results outside / the city inside / Bollate prison participatory process - 1 month entire process - 3 months Prejudices’ selection 1 2 3 4 5 6 reviewandreport reviewandreport reviewandreport BV 7 promotion (web/radio/press) promotion (web/radio/press) 1 “Please, write here the prejudice you have (or you’ve heard from others) about jail and prisoners” Collection of anonymous prejudices and thoughts in the BOX OF PREJUDICES. 7 public presentations done in the first semester of 2014; 146 prejudices collected + field research through unstruc- tured inteviews and good practice recognition 2 Clusterization of prejudices in categories: . about prisoners as person; . about prison as place; . about penalties; . about culture and race; 3 . Collective reading of prejudices; . Debate; . Prejudices’selection and attribution; . Affinity Map for EXISTING and NEW prejudices 30 prisoners (20% females) 4 . Personal report about selected prejudices; . Workgroup (5 groups, 4 people each with 1 facilitator) 5 . 1 to 1 reading . setting rules for the event; . debate about desires and expectations (AFFINITY MAP) 6 . Event simulation . Evaluation of the event - JUST FOR READERS - done through an online survey (google forms); . Evaluation of the event - JUST FOR TEAM - efficiency evaluation . Evaluation of the event - JUST FOR PRISONERS - done through affinity map; . Evaluation of the event - JUST FOR INSTITUTION - focus group June, 7th 2014 Public Library Parco Sempione .. 20 human books .. 180 readers November, 8th 2014 Bollate Jail,Theatre .. 15 human books .. 192 readers July, 17th 2015 Bollate Jail, Garden of Meetings .. 28 human books .. 46 readers BV 7 7
  14. 14. The method was used in the phases 3, 4 and 7. In the step 3 the post-it were used to mark three different issues related to prejudices: / PREJUDICE AGAINST ME; / PREJUDICE AGAINST THE PENITENTIARY SYSTEM; / PREJUDICES I HAVE AGAINST FREE CITIZENS. In the step 4 the post-it were used to CLUSTERIZE prejudices and defines the key issues for the group and then, for each single human book. Alongside this phase, each participants write a draft of his/her experience in order to follow a linear way of thinking in the narration. In the step 7 the map is used to evaluate the Human Library experi- ence considering the SET OF IMPROVEMENTS: / FOR ME / FOR THE HUMAN BOOKS’ GROUP / FOR THE PRISON AFFINITY MAP https://www.youtube.com/watch?v=wa-7FFhuR5Q
  15. 15. “ “ “ “ The moment was "mine" since the beginning. Since I was in prison in Sicily I thought there would be a moment in which I would have told the truth about what I have experienced. It is hard to explain by words the "human energy" that conveys through an oral story done by a direct empathy.The "book" should be experienced and what remains is just a warm “thank you”. (Celeste, Human Book) (Review, June 7th 2014)
  16. 16. Awards October 2014 | Design Ignites Change – Educator Grant by Adobe Foundatione Mapping San Siro A multidisciplinary research action experience and a permanent laboratory in the council neighborhood of San Siro. January 2013 > April 2014 in collaboration with DAStU Department Politecnico di Milano; Uni- versity La Sapienza (Rome); Urban Planning Department of IAUV (Venice)
  17. 17. The main aim of the workshop is to use the “partecipatory map- ping” method in order to produce new representations of San Siro as useful tools for decision makers and institutions. To achieve this goal, the “spaces” issue is relevant, because inquiries at the same time the public and private spheres, con- sidering public spaces and housing as the main urgencies. Another key point is the relationship with local stakeholders, necessary to create a satisfying dialogue with neighbors. ABSTRACT CONCEPT CHALLENGES TOOLS structured & unstructured inter- views + surveys scenario building community mapping contextual observation to improve the neighborhood’s liveability to connect local stakeholders & public institutions to connect the university & the urban context
  18. 18. PROCESS January 2013 April 2014 October 2015 3 MAIN TOPIC STAKEHOLDER ENGAGEMENT & RESEARCH cohabit vs. conflicts public vs. private active vs. inactive SEMINARS PRESENTATIONS FIELDWORK FIELDWORK MAPPING VISIONS “30sqm” PERMANENT LAB
  19. 19. SCENARIO (UNEXPECTED) OUTPUT RIFUNZIONALIZZAZIONE Riscrittura partecipata regolamento cortili Modificare la permeabilità dei confini interni U T E N Z E / P O T E R I Comitati di autogestione M I X I T E’ SCRITTURA PA R T E C I P A T A P E R M E A B I L I T A’ C O N F I N I Sostegno a nuove forme di rappresentanza Sostegno a percorsi di autogestione Aler Associazioni stranieri Comune di Milano - REGOLAMENTO CORTILI 1. Lavorare verso il raggiungimento di regole condivise, a partire da azioni semplici come la traduzione dei regolamenti 2. Promuovere forme di dialogo e confronto sull’utilizzo e la gestione degli spazi 3. Stimolare forme di appartenza e cura 4. Promuovere una coabitazione meno conflittuale dell'uso degli spazi Abitanti Accompagnamento all’abitare Gestione condivisa dei cortili Ridefinizione dei confini e degli spazi aperti N U O V E A T T I V I T A’ N E I C O R T I L I Within the general framework, the inquiry went through the private housing heritage, corresponding almost to the 40% of the entire housing context. Thanks to the support of local real estate agencies, it was possible to visit and analyze 12 private flats. The strategic proposal developed for the Comune di Milano - Housing Dept. provided the involvement of young people (under 40 yrs) in the neighborhood through a 15 y-l mentoring programme. The presentation was narrated within the novel “In cerca di casa - Due cuori a San Siro”, the story of a young couple that is looking for their new first house in San Siro. Towards a neighborhood rich of active spaces, re-composing social and physical fragments through a sustainable use of courtyards and public areas MAPPING SAN SIRO UN WORKSHOP DI RICERCA-AZIONE NEL QUARTIERE SAN SIRO A MILANO
  20. 20. Design Culture Accoglienza National and transdisciplinar research project about the quality of interiors in reception sites for asylum seekers and political refugees. January 2013 > October 2015 a project by Agnese Rebaglio - head of research Elena Giunta - research manager Nicola Rainisio - researcher (environmental psychology) + Cooperativa Sociale Farsi Prossimo + Comune di Milano e l' Aler. Awards 2012 funded by 5x1000 for young researcher at Politec- nico di Milano 2014 Exhibition during the Design Week @ Do Ut Des La Cordata, Fuorisalone Programme
  21. 21. THE BOOK The 70 experiences collected here show how the world of design has so far responded to this request of flexibility. The detailed reading of these, and their placement within the scheme, is useful to draw a portrait of the main design trends. These are useful to interpret the direction in which design moves, conveying not just new practices or ways of living, but also tangible solutions that give them shapes and qualities. (D. Petrillo -The design tools interpret the state of the art forms of inhabiting in Design Research on Temporary Homes, Berlin, Spurbuch, 2014) TOOLS DESK RESEARCH TASKS The scheme represents the positioning of the case studies collected during the desk phase. It shows how to classify projects for hospitality through their interior design features. meta narrative review trend analysis moodboard & issue cards
  22. 22. On Love and Punishments Professional research about the state of the art about places for affectivity and love in Italian jail. October 2009 > ongoing The project has started in 2009 with the M.Sc thesis “On Love and Punishments - design guidelines for meeting room in italian district jails: Milan San Vittore case study” Now it runs autonomously as a form of inquiry about the relationship between the prison and the city. Awards 2012 Copyright about the title of the meetings man- aged by Tuscany Region - Lecturer for the conference held in Florence in May 2012
  23. 23. THE SITE THE CONCEPT San Vittore District Jail - Milan Queue at the entrance for meeting - San Vittore Meeting room - San Vittore This research aims to inquiry the state-of-the-art of places for affectivity in Italian jails. These places need to be enhanced as they represent the first contact point between the city and the prisoners. Despite their key role, meeting rooms in jail are still poor, with a low-quality environment, deprived and hostile. Because of this, the qualitative research has started in the city of Milan considering San Vittore District Jail as a possible partner. Beyond the architectural issues, the emotional and environmental implications were considered during the final design proposal.
  24. 24. THE EMOTIONAL FRAMEWORK / responsibility / tiredness / work / authority / routine / mandatory tasks / patience / detachment POLICE OFFICER (m/w) / uneasiness / questions / conflicts / inhibitions ADOLESCENT (m/w) / misunderstanding / game / questions / lies / unpredictability / recognition CHILDREN (m/w) BOLLATE PRISON Contact with the city HALDEN PRISON Educational offer / physical contact / sexual desire / subjection / frustrations / forgiveness / patience PARTNER (adult woman) / trepidation / uneasiness / shame / exclusion / fear / resignation PRISONER (man) / worry / absolution / anxiety / comprehension / subjection PARENTS (adult m/w) CASE STUDIES 3 european case studies were inquired through a qualitative inde. Each case is recognized by the European Commission as virtuous example for its well settled practice. / EDUCATIONAL OFFER / FAMILY & RELATIONSHIP / INTERIOR DESIGN PRACTICE / CONTACT WITH THE CITY The following scheme represents the results of the surveys done from Oct.2009 to March 2011 at Milano San Vittore and Bollate Prison with prisoners’ relatives and police officers, then with several lawyers and educators. Most of the services created in the Jail are open to the citizens, as the Theatre, the Farmstead, the Restaurants and the Stables. The Jail also has a Cultural Commission that work on the ongoing relationship with the city. The jail is considered a “cultural cathedral” because it offers a wide range of recreational and educational courses that enhance the correctional (and not penal) role of the prison. Halden, Norway Milan, Italy GARDEN OF MEETINGS Interior Design Practice Florence, Italy It was the first italian jail that used the participatory methodology in its educa- tional programme thanks to the support of G. Michelucci. Prisoners and the architect signed the Garden of the Meeting, opened in the early 2000’s
  25. 25. The prison spaces need shades and thresholds instead of plain walls, fluidity instead of boundaries. The physical space in which the “outer world” meets the "inner world" through the affective union must be "livable" not just "usable". The ultimate goal is to open the prison to the external real- ity, through its interior spaces, interacting with the sur- rounding context, mixing materials and tools, guarantee- ing equally intimacy and warmth during the meeting be- tween relatives and prisoners. (D. Petrillo - On Love and Punishments in SHARE 2014 @ Inaugural Asian Sympo- sium of Human Rights Education (Hiroshima, Japan, 2014) THE DESIGN PROPOSAL The meeting room - central corridon The waiting area with the acceptance deskThe external entrance
  26. 26. Exhibit design for Achille Castiglioni Foundation A series of exhibition signed for the Foundation within various collaboration, with a promotional and educational aim. in collaboration with Marco Marzini - art director Francesco Gusella, Michele Melazzini, Marianna Fantoni November 2008 > May 2013
  27. 27. IL MERCATO DI CARTA March 2011 Guido Tommasi Editore @ Pitti Taste Florence (IT) - Leopolda Station Temporary shop Packaging design for “10 modi di” books collection
  28. 28. March 2012 Guido Tommasi Editore @ Pitti Taste Florence (IT) - Leopolda Station Temporary shop TRA UNA BALLA E L’ALTRA
  29. 29. March 2013 Exhibition within “I giovedì dai Castiglioni” @ Achille Castiglioni Foundation 1st event - with a lecture by Lea Vergine, curator L’ALTRA METÀ DELL’AVANGUARDIA
  30. 30. thank you! petrillodaniela@gmail.com

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