2. As Starbucks just entered into the Colombian
coffee market it is difficult to show if they
already have had profits. Nevertheless, we
found some information about future plans and
goals.
STARBUCKS
3. Shares
MARCH
20₵ 30₵ 40₵ 50₵ SHARE
2014
2013
Between March 2013 and 2014 there was a marked increase in the
share price.
economia.terra.com.co/suben-ganancias-de-starbucks-en-segundo-
trimestre,2cd8143139492410VgnCLD200000bbcceb0aRCRD.html
4. International Sales
2% 4% 6% 8% 10% 12%
Months
18
15
12
9
6
3
The worldwide sales of starbucks coffee shops opened at least 13
months ago, had an unexpected increase of 8%, in comparition of 5,8%
awaited.
unexpected
expected
http://www.dinero.com/empresas/articulo/starbucks-calienta-
competencia-tiendas-cafe/182966
5. Stores
1 2 3 4 5 6 Años
55
50
45
40
35
30
25
20
15
Starbucks expects to open at
least 10 stores per year in
Colombia.
http://www.lafm.com.co/noticias/starbucks-se-
instala-en-164194
6. COP vs USD for a Tinto
0,50 1 1,50 2 2,5 USD
COP
4000
3500
3000
2500
1500
1000
The cheapest “tinto” at
Starbucks cost 3.300
COP.
http://www.dinero.com/empresas/articulo/entrada-starbucks-
colombia/199371