We’re facing a new Digital Age . .We’re facing a new Digital Age . .

An undeniable force is here . . .An undeniable force is here . . .

Companies are compelled to beCompanies are compelled to be
differentdifferent

What is Digital Disruption?What is Digital Disruption?
 The change that occurs when new digital
technologies and business models affect the
value proposition of existing goods and
services.

Why is it Occurring?Why is it Occurring?
 The rapid increase of mobile devices for
personal use, often referred to as the
“Consumerization of IT”, has increased
disruption across many industries.

Early Disruptors:Early Disruptors:

Amazon, Netflix, and Hulu have disrupted the
media and entertainment industries by changing
how content is accessed by customers and
monetized by advertisers.

Data creation is erupting . . .Data creation is erupting . . .
And it’s exponential

Adapting to DisruptionAdapting to Disruption
 Digital disruption requires rethinking the
entire business, not just one’s technology
portfolio.
 It requires thinking - and then behaving -
like a digital disruptor.

How to be a Digital Disruptor:How to be a Digital Disruptor:
 Use and create digital tools.
 Exploit digital platforms provided by companies
like Apple, Amazon, and Google.
 Accept the fact that the customer is ultimately in
charge of your strategy.
 Innovate through focused pursuit of adjacent
consumer benefits.
 Become a promiscuous partner & deliver these
benefits quickly and at a low cost.

Digital Disruptor: Note to Self…Digital Disruptor: Note to Self…
 Not all disruptions require that you have a
new patentable technology.
 Instead, you use digital resources to provide
more value to people in more contexts than
everybody else.

Question: What are our customers’Question: What are our customers’ futurefuture wants?wants?

Beware of the competition . . .Beware of the competition . . .

…… Even the small disruptorsEven the small disruptors

And their vision or product . . .And their vision or product . . .

Planning for Digital DisruptionPlanning for Digital Disruption
 Having a clear-cut IT strategy is key to
establishing a competitive advantage
over any competition.
 It can be the difference between
success and failure.

Basic Human Needs of DD:Basic Human Needs of DD:

Establish a progressive thinker in theEstablish a progressive thinker in the
C-Suite . . .C-Suite . . .

Create innovation teams to negotiateCreate innovation teams to negotiate
disruption, and create a strategy fordisruption, and create a strategy for
progress.progress.

Digital Disruption: BehaviorDigital Disruption: Behavior
 Adopt a digital disruption ideologyAdopt a digital disruption ideology
 Behave like a digital disruptorBehave like a digital disruptor

Methodology to DDMethodology to DD
 Assess energy, skills & policiesAssess energy, skills & policies
 Establish DD as a priorityEstablish DD as a priority
 Identify barriersIdentify barriers
 Design small innovative teamsDesign small innovative teams
 Learn from competitionLearn from competition

ConclusionConclusion
 New Product experienceNew Product experience
 Build a digital bridgeBuild a digital bridge
 Use essential, free digital toolsUse essential, free digital tools
 Become digitally promiscuousBecome digitally promiscuous
 Measure differentlyMeasure differently
 Expect and accept some failureExpect and accept some failure
 OWN YOUR SUCCESS!!OWN YOUR SUCCESS!!