Here\'s an example of a video project I did for fun but the same tactics would apply for corporate projects

1. A YouTube video which went
viral at warp factor 9!

2. Case study overview
One of my hobbies is
designing, building and
flying radio control
airplanes which are
defined by “anything
that has a motor on it
and flies.”
My other hobby is
shooting videos,
creativly editing them,
and then uploading
them to my YouTube
channel.

3. Case study overview
“Anything that has a motor on it
and flies.” A friend of mine built a
model of the USS Enterprise out of
foam. Being a fellow Treker, I
couldn’t wait to shoot and edit this
video.

4. Case study: The product
Creatively editing would be important in getting the
video noticed. I utilized some Star Trek sound effects
and the main title music to produce the final product.
http://www.youtube.com/watch?v=hnfICRc0Jz0

5. Case study: Getting views
After uploading it to my YouTube channel, the next task was to get
people to watch it. Since it is relevant to radio controlled aircraft
hobbyists, I posted links on the two major sites covering the topic.
RC Universe (Peak UV’s: 258K) and RC Groups (Peak UV’s:
282K)*. Views started adding up but started peaking around 10K.
*Source: Compete

6. Case study: Getting views
I wanted more views so I
looked for others sites
which a video related to
Star Trek would
resonate with visitors
such as geek.com (Peak
UV’s: 748K*) and views
started rising but again
started to peak, this time
at around 25K.
*Source: Compete

7. Case study: Getting views
Among the other sites I discovered was Myouterspace.com started
by William Shatner, yes, Capt. Kirk himself for the sci fi community
where it was discovered by one of the members. Views started rising
at warp factor 9. This one generating just over 22K.
*Source: Compete

8. Case study: Getting views
While traffic is small on this site, it was Shatner himself who tweeted it
(834K followers) and sent views into the next star system well above 50K!

9. Case study: Lessons learned
For a CPG company, or
retailer, making a video
go viral would be much
less of a challenge since
there would be a larger
universe of people to
draw from where as I did
not. The key to getting
the views for me was
finding sites/sources
which were not directly
related to the hobby.
It has been 2 years since
this video was uploaded
and while it is nearing
the end of its life cycle, it
still receives about 4K
views a month.