Future of Digital Marketing Indonesia

Welcome Jakarta
September 10, 2015
www.panelsensor.com/Jakarta

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© 2015 Kenshoo, Inc. Confidential and Proprietary Information
#KenshooFOD
The Future of Digital Performance: Introduction
Daniel Mourad
SEA DIRECTOR, KENSHOO
Panelsensor.com/Jakarta

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© 2014 Kenshoo, Ltd.
Performance Marketing Re -Defined
Daniel Mourad | SEA Director
Panelsensor.com/Jakarta

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© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
How Far
We’ve Come

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How Far
We’ve Come

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DOMAINS
WEBSITES
EMAIL
The New
Normal:
Channel
Proliferation
2
MILLION
searches
72
hours
of video
uploaded
41
THOUSAND
posts every
second
1.8
MILLION
likes
350GB
of data
3,600
photos
every
minute
20
THOUSAND
new tumblr
photos
20
MILLION
photo views
$83,000
Amazon
sales
$204
MILLION
emails
sent
1.4
MILLION
minutes
connecting
with each
other
11
THOUSAND
professional
searches
104
THOUSAND
photos
shared
551
new
created
278
THOUSAND
tweets
15 THOUSAND
tracks downloaded
from iTunes
11
THOUSAND
active users
14
new songs
added
70
new
registered
347
new blog
posts
50
MILLION
active
users
Source: Qmee
Online in 60 Seconds

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Key trends
FROM COMPLEXITY TO SIMPLICITY

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Don’t put all your eggs in one basket

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Taking control across channels

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The importance of Synergy

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Online competition growing

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The BadAss Unicorn

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Avoid the buzz

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People, Process & Technology

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HOW CAN MARKETERS ADAPT TO THESE TRENDS?
Become more agile!

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The Sole Leader
Making Waves
The Forrester Wave™: Bid Management Software, Q4 ’12 | The Forrester Wave™: Social Advertising Platforms, Q4 ’13

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#KenshooFOD
Kenshoo: #1 for Cross-Channel Advertising

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#KenshooFOD
Prevail with Agility
AGILE MARKETING – STRATEGY. INGENUITY. POWER. SPEED.

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Management & Optimization
• Automated optimisation rules to drive
performance in channels including
Facebook’s dynamic product ads
• Maximize efficiency with end-to-end
workflow control and automation
• Grow customer lifetime value with the
industry’s most advanced and flexible
optimization capabilities
• Easily identify and manage synergies
across channels
75%+
of clients see ROI
within first 6 months

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Personas &Audiences
• Maximize return by finding
and converting new
customers
• Reach your highest value
audiences most likely to take
action
• Engage and build lifetime
value with customers across
channels and devices
• Leverage search intent to
drive conversions in social
and mobile display
Increase in ROI
110%
30%
Decrease in CPA
Results from
Intent-Driven
Audiences™ for
leading advertiser

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Measurement & Reporting
• Understand the
customer journey with
unified cross-channel
views
• Cut through the noise
to get the metrics that
matter
• Quickly go from
insights to action with
performance
measurement at your
fingertips
• View conversions as
they happen
80%
of clients report
productivity
increases of 10%
or greater

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Forecasting &Attribution
• Increase the predictability of
your program and the
accuracy of your forecasts
• Optimize how much you
spend on different
strategies and campaigns
based on your goals
• Understand the value of
each touch point in your
customer’s journey
Increase in
Spend
36%
53%
Increase in
Revenue
Results across
100+ budget
forecasting plans

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Local Results
After one month running
Kenshoo’s Bid to CPA policy,
the team drove a 21% increase
in click-through rate (CTR), a
134% increase in conversions,
and a 6.5% decrease in CPA

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Local Results
ChizKing, was focused on
audience reach and engagement
to increase its brand awareness.
ChizKing generated a 44%
increase in overall reach, and
drove a 66% month-over-month
increase in click-through rate
(CTR).

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APAC Results
L’Oréal Paris boosts online awareness,
resulting in a 90% decrease in cost-per-
engagement on Facebook
“From the first time we started
using Kenshoo Anywhere, it became a critical tool for
continuously monitoring our campaigns and
collaborating among teams to make appropriate
adjustments. Adding the capability to update
campaigns on the fly simplifies and makes the
Kenshoo app even better.”
Philippe Evans, Senior Marketing Manager
HotelsCombined.com
"Our partnership with Kenshoo
has enabled us to transform the digital journey
across channels, platforms, and devices. With the
Kenshoo Infinity Suite, we will be able to take what's
been working within search marketing and apply
customer intent data to drive performance in social,
mobile, and display.”
Craig Ellis, CEO, Reprise Media
Kenshoo helps eBay Australia achieve
90x increase in product sales through
Facebook Facebook

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Data & Insights

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KENSHOO’S
Latest Developments

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#KenshooFOD
The Instagram Opportunity
Reach A Highly Engaged Community

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#KenshooFOD
Drive Results with Action-Oriented Ads

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Initial Results
The average CTR in our alpha
Instagram clients is 419% above the
industry average of 1.1% for social
marketing in Q2 2015.

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Creative Best Practices
• Brand Presence
• Be consistent
• High-quality content
• Keep text short and fresh
• Unique perspective
• Creative that ladders up to objective
• Strong Focal Point
• Framing & Balance
• Sound that ramps slowly (Video)
• Motion in first few frames (Video)

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In Development: Cross DeviceTargeting
ESTABLISH
User identities via unique identifiers
and algorithmic matching
BALANCE
Accuracy of deterministic marching
with scale and probabilistic methods
CONNECT
Desktop and mobile click and
conversion activity to one another

Thank You
panelsensor.com/Jakarta

Future of Digital Marketing Indonesia

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