This document discusses why mobile apps fail and how to avoid failure. It introduces Clearbridge Mobile, a mobile app development firm that has developed over 200 apps downloaded over 100 million times. It notes that mobile is driving engagement but challenges include legacy systems, defining business rules, internal app ownership, and gaining executive buy-in. The key ingredients for success with enterprise mobile apps are having an internal champion, using an agile development philosophy, and breaking down silos.

1. WHY MOBILE APPS FAIL
AVOID THIS FATE
Deepak Chopra
Chief Executive Officer
Clearbridge Mobile

2. 2
ABOUT CLEARBRIDGE MOBILE
One of the fastest
growing mobile app
firms in North America
Over 200 mobile apps
developed and delivered
into app stores
Over 100 million
consumer downloads of
Clearbridge built apps

3. 3
CUSTOMERS & PARTNERS

4. 4
MOBILE
DOES ANYTHING ELSE MATTER?
Mobile 1st Generation Drives Engagement Does the Desktop Even
Matter?

5. 5
BUT MOBILE IS TOUGH!
New
Philosophy
Thinking
Skills
Change is Scary!! Are Your Systems Ready?

6. ENTERPRISE
MOBILE
CHALLENGES
6
Technology
Business Operational

7. 7
TECHNOLOGY
Legacy Systems Real Time Information Integrations

8. 8
BUSINESS
Business Rules Need to
Be Defined
Embrace New Thinking Focus on Key Features

9. 9
OPERATIONAL ISSUES
Internal App Ownership The Right Team? The Right
Buy-in?
Development Philosophy

10. 10
Executive Buy-In
INGREDIENTS FOR SUCCESS
Internal Champion Agile Philosophy Breakdown Silos

11. QUESTIONS?
Clearbridge Mobile Inc.
CHAT
Deepak Chopra
Chief Executive Officer
647-361-8401 x104
WRITE
deepak@clearbridgemobile.com
SURF
www.clearbridgemobile.com