2. RESULTS
5.4%
SOME BACKGROUND
The University of Hertfordshire is one of the UK’s leading business-facing
universities. This esteemed establishment employs over 2,700 people, boasting a
student community of over 25,000, which includes international students from 100
different countries.
WHAT THEY NEEDED
Open day registrations are a crucial step in undergraduate student acquisition.
Once a student has visited a university campus, it’s incredibly likely they will select
that university as one of their preferred choices. So the University of Hertfordshire
needed a two pronged approach.
First, it needed to drive high quality traffic to its site. Secondly, with average
abandonment in the education sector standing at a staggering 92.1%, it needed a
strategy to turn that traffic into open day registrations.
THE SOLUTION
To attract high quality traffic, we started with VeAds, our dynamic digital display
advertising app. Employing a combination of algorithm based and expert trader
adjusted methods, we were able to deliver the most effective ad placements for
maximum exposure.
As with any good digital display campaign, the ads were unobtrusive, followed best
practice design and focused on generating that all important impression. This
attention to detail delivered the University of Hertfordshire’s top performing media for
this campaign.
15-19 Bakers Row, London. EC1R 3DG | www.veinteractive.com
“WITH VE INTERACTIVE’S PROGRAMMATIC ADVERTISING EXPERTISE
WE WERE ABLE TO ATTRACT HIGH QUALITY TRAFFIC TO OUR SITE.
THEN, WITH THE HELP OF THEIR SUITE OF APPS, WE WERE ABLE TO
CONVERT THAT TRAFFIC. WE RECOMMEND VE INTERACTIVE TO ANY
EDUCATION INSTITUTION LOOKING TO INCREASE ACQUISITION.”
CHRIS DUNKS, MARKETING & RECRUITMENT MANAGER
Increase in open day
registrations
Next came our VePrompt app to engage students at the very point of open day
registration abandonment. The on-brand custom overlay launches just before a
prospective student closes the page.
The stand-out design, with a clear, concise and engaging Call-to-Action, kept students
onsite, recovering otherwise lost open day registrations at this critical moment.
For those that did leave the site, we were armed with our VeContact app. By sending
triggered, personalised emails, we were able to bring students back to complete the
registration process.
3. Ve’s award-winning platform of apps enable you to improve your
website’s performance at every stage in the user journey.
Connect to the VePlatform and benefit from:
Access to new, highly targeted traffic
Reduced bounce and improved search ROI
Increased user on-site engagement
Minimised user abandonment
For more information on how the VePlatform can help your university, visit: veinteractive.com
