Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Neos and the Future of Content Management

3.323 Aufrufe

Veröffentlicht am

Based on interviews with users and analysts, Neos is now offering a user interface that concentrates on the creation of efficiently communicating content. The overall goal for Neos is to become a system that helps any organisation at optimizing the web experience they are offering. Carefully pre-configured defaults provide editors with helpful guidelines and intelligent templates. Content is edited side-by-side with statistics that help to measure and improve performance. Neos integrates planning and collaboration tools for the team members to bring everyone on the same page in concerted digital marketing efforts. Empowered by an "Open Suite" approach to integration, Neos aims to become the central hub for the digital marketing team, embedding all relevant data from all sorts of sources. We believe too much of digital marketeers' time and effort is lost today because of scattered information across too many platforms, fuzzy goals and lack of transparent performance measurement. The Neos Team defines the CMS of the future as the pivotal resource that combines all necessary information and provides a streamlined environment for editors and developers to act on that feedback. See the full video here: https://www.youtube.com/watch?v=exfjhVYPGJI&feature=youtu.be

Veröffentlicht in: Software
  • Als Erste(r) kommentieren

Neos and the Future of Content Management

  1. 1. THE FUTURE OF 
 CONTENT 
 MANAGEMENT
 
 
 (ACCORDING TO NEOS)
  2. 2. Daniel Hinderink Brand and strategy consulting @dpoolmuc
  3. 3. Rasmus Skjoldan Content Strategy and UX consulting @rasmusskjoldan
  4. 4. FEATURING: TIM WALTERS / DIGITAL CLARITY GROUP J. BOYE CMS EXPERTS EUROPE
 THE WEMI STANDARD COMMITTEE AT OASIS LEISA REICHELT KAREN MCGRANE SARA REDIN RELLY ANNETT-BAKER CHRISTOPH LÜSCHER FROM IA …AND MANY MORE
  5. 5. THE PLOT 1. THE STATE OF THE CMS MARKET 2. STRATEGIC OPTIONS 3. TWO MAJOR TRENDS 4. VISION FOR NEOS 5. NEXT STEPS
  6. 6. THE STATE 
 OF THE CMS MARKET
  7. 7. STRATEGIC OPTIONS
  8. 8. ME-TOO PRODUCT
  9. 9. CREATE A NICHE PRODUCT
  10. 10. PIGGYBACK TO MARKET
  11. 11. PIGGYBACK TO MARKET
  12. 12. PIGGYBACK TO MARKET MOBILE PERSONALIZATION
  13. 13. HOW TO PRIORITIZE? me-too niche product piggyback 
 product piggyback 
 trend Constraints cost/time niche 404 dependency cost/time Differentiation fail groovy meh meh Growth Potential meh limited by design limited by design depends on the trend’s scope Risk very high very high medium low
  14. 14. TWO
 MAJOR 
 TRENDS
  15. 15. PERSONALIZATION & COPE
  16. 16. COPE
  17. 17. CREATE ONCE, 
 PUBLISH 
 EVERYWHERE
  18. 18. WHAT IF 
 YOUR FRIDGE NEEDS YOUR 
 CONTENT?
  19. 19. WHAT IF 
 CONTENT NEEDS TO WORK BEYOND 
 YOUR CONTROL?
  20. 20. THE RACE TO 
 KEEP ALL 
 CHANNELS 
 UP-TO-DATE
  21. 21. $
  22. 22. PERSONALIZATION
  23. 23. CONTENT FOR THE INDIVIDUAL
  24. 24. PERSONALIZATION 
 IS NOT:
  25. 25. DIFFERENTIATED CONTENT FOR PERSONAS
  26. 26. THAT’S WHY:
  27. 27. CURATED 
 BY THE COMPUTER
  28. 28. WHAT’S NEEDED FOR PERSONALIZATION?
  29. 29. THE DATA—
 THROUGH PROFILING 
 OR LOGGED-IN USERS
  30. 30. THE RULES
  31. 31. THE CONTENT VARIATIONS
  32. 32. MORE RELEVANT EXPERIENCES
  33. 33. COPE VS. PERSONALIZATION
  34. 34. FOCUS ON PERSONALIZATION SITECORE ACQUIA LIFT ADOBE WEM HIPPO CMS FOCUS ON 
 COPE CONTENTFUL PRISMIC.IO GATHERCONTENT WOODWING CONTENT STATION
  35. 35. DO WE WANT TO 
 FOCUS ON AUTOMATION OR CONTENT?
  36. 36. IT’S ALL ABOUT PRIORITIES
  37. 37. TARGETING GETS BETTER THROUGH PERSONALIZATION…
  38. 38. BUT
  39. 39. …VALUE IS CREATED 
 BY HUMANS
 —THROUGH CONTENT
  40. 40. COPE OVER PERSONALIZATION
  41. 41. SINGLE SOURCE PUBLISHING, S1000D, DATABASE PUBLISHING, MULTI-CHANNEL PUBLISHING, CONTENT REUSE, TRANSCLUSION, DITA, SINGLE-SOURCE AUTHORING, CAPE, WOPE, DRY, OMNI CHANNEL, PANGALACTIC GARGLEBLASTER...
  42. 42. WHAT MAKES COPE MORE RELEVANT TODAY THAN IT’S PREDECESSORS?
  43. 43. DIGITAL MARKETING HAS JUST STARTED TO THINK ABOUT AUTOMATION
  44. 44. CONTENT AND COMMUNICATION HAS ALREADY CENTERED ON THE WEB
  45. 45. CHANNELS ARE PROLIFERATING FURTHER, DRIVING THE NEED FOR SYNCHRONICITY AND CONTROL
  46. 46. VISION FOR NEOS
  47. 47. COPE 
 AND NEOS AS 
 THE CONTENT 
 MIXDECK
  48. 48. THE NEOS 
 VERSION OF COPE
  49. 49. THE CONTENT MIXDECK
  50. 50. THE MIXDECK INPUT OUTPUT
  51. 51. VIDEO TEXT AUDIO RECIPES STRUCTURED FORM-BASED CONTENT IMAGES INTERNET OF THINGS WEB PRINT APPS IN-CAR SYSTEM INTRANETS LOUD SPEAKERS RSS PRODUCT DATA DOCUMENTATION SOCIAL MEDIA EMAIL PRESS RELEASES REVIEWS FREE-FORM UNSTRUCTURED CONTENT NEWS NOTIFICATIONS WATCHES
  52. 52. THE MIXDECK FOR 
 ALL TYPES OF CONTENT, STRUCTURED OR NOT, 
 TO BE PUBLISHED
 EVERYWHERE
  53. 53. CONSIDER 3 THINGS…
  54. 54. 1. WHERE DOES 
 YOUR CONTENT
 COME FROM?
  55. 55. 2. WHERE DOES 
 YOUR CONTENT GO?
  56. 56. 3. WHAT VARIANTS 
 DO YOU NEED?
  57. 57. A COPE CMS IS…
  58. 58. …BOTH CREATION 
 AND CURATION
  59. 59. CONTENT CREATION
  60. 60. CONTENT CURATION
  61. 61. NEXT STEPS
  62. 62. DEVELOP A COPE- ORIENTED BACKLOG WITH THE CORE TEAM
  63. 63. MAKE PRODUCT STRATEGY AN INTEGRAL PART OF THE SPRINTS
  64. 64. WHERE SHOULD NEOS BE IN ONE YEAR?
  65. 65. CONTENT API CONTENT MODELLING STRUCTURED EDITING CURATION TOOLS
  66. 66. PUBLIC BETA
 COPEMANIFESTO.ORG

×