Public diplomacy presentation mocoma 17

1. Public Diplomacy
Strategic campaign to improve EU´s image
Nina Lampén/ Clémence Aguet/ Kris Navarro/ Daniel Caravantes

2. Focusing on...
Bad
financial
situation
Credibility
Bad
image

3. Our
Objectives
To show the advantages and the
positive impact of the EU

4. Our
Objectives Be Informative
Clear
Messages

5. Our
Objectives
to show the advantages and the
positive impact of the EU
Engagement and encourage

6. Our
Objectives
to show the advantages and the
positive impact of the EU
Engagement and encourage
Re-gain the trust of EU citizens

7. Our
Objectives
to show the advantages and the
positive impact of the EU
Engagement and encourage
Re-gain the trust of EU citizens

8. Target
EU´s citizens
General Target

9. Target
Entrepreneurs
Companies
Businessmen
Specific Target

10. Message
Conventional
Institutional
+
-¨Every good conversation
starts with good listening¨

11. Message
Work together

12. Actions
Clear
Simple
Transparent
¨Every good conversation
starts with good listening¨
attractiveand interestingstories
Message

13. Actions leaders involvement

14. Actions
Poster
Campaign
different EU´s
Actions
Positive
impact
The Concept¨#TRUEorFALSE¨

15. Actions
Poster
Campaign

16. Actions
Poster
Campaign
The Concept
Interactive and
participative
¨#TRUEorFALSE¨

17. Actions
Poster
Campaign
The Concept¨#TRUEorFALSE¨

18. Actions
The Concept
¨Your opinionis
important for us¨
¨#TRUEorFALSE¨

19. Actions ¨#TRUEorFALSE¨ The Concept

20. Evaluation

21. THANK YOU FOR YOUR ATTENTION