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Build a Culture
that Will Fill Your
Resident Camp
Dan Weir, Frost Valley YMCA
Joanna Warren Smith, Camp Consulting Services
http://www.danlovescamp.com
Dan Weir
dweir@frostvalley.org
http://danlovescamp.com
twitter: @danlovescamp
Joanna Warren Smith
campconsulting@verizon.net
http://camp-consulting.com
Objective
Learn key components of a
successful resident camp
Objective
Identify elements that will
positively influence your camp
culture
Objective
Develop a timeline by which to
create a new camp culture
Objective
Prioritize an action plan
that will net results in Summer
2017
CULTURE
is the traditions, customs
and philosophy of your community
INTENTIONA
LITY
is the process you use to
achieve desired outcomes
POWER
PELLETS
to fill your resident camp
1. Know your mission
1. Know your mission - Camper
outcomes
Missions not reserved for not-for-profits
The experience must be consistent
It is
valued
by
parents
The campers treasure your mission
2. Stick to your knitting
Your mission/focus should dictate
your decision making
Acknowledge and celebrate your campers
and staff when they are practicing your
mission/focus
Staff are
camper
focused
3. Be confident in
a “benevolent dictatorship”
Write the script,
block the scenes,
select the actors,
rehearse &
watch the performance
Do not assume that others will deliver product
according to your expectations
You can say “no”
&
still be a
supportive leader.
Let them know that you
value their point of view
&
that your role
is to guide them
4. Let your passion show
Learn the stories about your camp’s
impact
Share the stories
Treat your
camp like
a movement
5. Be receptive to all ideas
Welcome new ideas in a productive format
While brainstorming do not allow people to
shoot down ideas of other
Do a SWOT analysis of your camp
with different audiences
Share rationale for decisions
Most importantly people want to know that
you are moving camp forward
6. Walk the walk & talk the talk
You are a public figure.
You are on a pedestal.
Lead by
exampl
e
7. Maintain the culture
Hiring & Training
Language
Monitoring & Mentoring
8. Culture is 24/7/365
Non-summer and summer style
must be aligned
9. Feature “WOW” programs
Those that cost money and those that don’t
Reinvest in
the product
10. Program progression
10. Program progression - Visual of
program progression8 11 12 14 15 16
Junior Intermediate Senior
Internal marketing
External
marketing
11. Messaging
Friendship and values
Confidence and character
Grit and compassion
Where Kids Unplug and Connect
Growing Character, Skills & Relationships
12. Nurture relationships
With campers
With camper families
With alumni
With seasonal & year round staff
13. Seek new acquisitions
Corporate connections
Word of mouth
Maintain & follow up with inquiries
Expand target areas
14. Keep it clean
Your facility
Your equipment
15. Be timely & responsive
With pre-camp and during-camp
communications
Have
people
answer the
phone when
they call
16. Best Business Practices –
Program Logistics
Maximize the use of your venue
Confirm program time
Equipment
16. Best Business Practices –
Inclusive vs ad-on fees
People do not want to be nickeled and
dimed
16. Best Business Practices -
Intentionality of
meals, events, & traditions
Is your food good?
Treat each meal like a program
Special events add to program
16. Best Business Practices -
Celebrate legacy & participation
16. Celebrate legacy &
participation
16. Celebrate legacy &
participation
http://www.danlovescamp.com
Dan Weir
dweir@frostvalley.org
http://danlovescamp.com
Joanna Warren Smith
campconsulting@verizon.net
http://camp-consulting.com

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