Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Technology & innovation Management Course - Session 2

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Experimental design
Experimental design
Wird geladen in …3
×

Hier ansehen

1 von 53 Anzeige

Technology & innovation Management Course - Session 2

Herunterladen, um offline zu lesen

Session 2 of the Technology & Innovation Management Course. Content: contextual market segmentation, jobs to be done, NASA/DOD technology readiness level

Session 2 of the Technology & Innovation Management Course. Content: contextual market segmentation, jobs to be done, NASA/DOD technology readiness level

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Andere mochten auch (18)

Anzeige

Ähnlich wie Technology & innovation Management Course - Session 2 (20)

Anzeige

Aktuellste (20)

Technology & innovation Management Course - Session 2

  1. 1. Technology & Innovation Management Course - Session 2
  2. 2. 1. Contextual market segmentation (jobs-to-be- done) 2. NASA technology readiness level
  3. 3. Contextual market segmentation
  4. 4. Target markets are not about demographics, sociographics, geographic. Contextual market segmentation
  5. 5. Target markets are not about demographics, sociographics, geographic. Contextual market segmentation
  6. 6. “People are not buying quarter-inch drills, they buy quarter-inch holes. The drill just happens to be the best means available to get the job done.” - Ted Leavitt (Harvard Business School) Jobs-To-Be-Done
  7. 7. Jobs-To-Be-Done
  8. 8. Jobs-To-Be-Done 1. All JTBD are processes; 2. JTBD are followed by JTBD; 3. one JTBD can be fulfilled by multiple solutions; 4. one solution can fulfill multiple JTBD; 5. fall in one or more of the 3 categories: a. functional b. emotional c. ancillary
  9. 9. What are the competitors of a news app?
  10. 10. What are the competitors of car manufacturer?
  11. 11. James’ Reading List
  12. 12. NASA Technology Readiness Level
  13. 13. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  14. 14. TRL1 Basic principles observed and reported: Transition from scientific research to applied research. Essential characteristics and behaviors of systems and architectures. Descriptive tools are mathematical formulations or algorithms. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  15. 15. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  16. 16. TRL 2 Technology concept and/or application formulated: Applied research. Theory and scientific principles are focused on specific application area to define the concept. Characteristics of the application are described. Analytical tools are developed for simulation or analysis of the application. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  17. 17. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  18. 18. TRL 3 Analytical and experimental critical function and/or characteristic proof-of- concept: Proof of concept validation. Active Research and Development (R&D) is initiated with analytical and laboratory studies. Demonstration of technical feasibility using breadboard or brassboard implementations that are exercised with representative data. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  19. 19. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  20. 20. TRL 4 Component/subsystem validation in laboratory environment: Standalone prototyping implementation and test. Integration of technology elements. Experiments with full-scale problems or data sets. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  21. 21. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  22. 22. TRL 5 System/subsystem/ component validation in relevant environment: Thorough testing of prototyping in representative environment. Basic technology elements integrated with reasonably realistic supporting elements. Prototyping implementations conform to target environment and interfaces. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  23. 23. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  24. 24. TRL 6 System/subsystem model or prototyping demonstration in a relevant end-to-end environment (ground or space): Prototyping implementations on full-scale realistic problems. Partially integrated with existing systems. Limited documentation avai lable. Engineer ing feasibi l i ty ful l y demonstrated in actual system application. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  25. 25. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  26. 26. TRL 7 System prototyping demonstration in an operational environment (ground or space): System prototyping demonstration in operational environment. System is at or near scale of the operational system, with most functions available for demonstration and test. Well integrated with collateral and ancillary systems. Limited documentation available. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  27. 27. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  28. 28. TRL 8 Actual system completed and "mission qualified" through test and demonstration in an operational environment (ground or space): End of system development. Fully integrated with operational hardware and software systems. M o s t u s e r d o c u m e n t a t i o n , t r a i n i n g documentation, and maintenance documentation completed. All functionality tested in simulated and operational scenarios. Verification and Validation (V&V) completed. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  29. 29. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  30. 30. TRL 9 Actual system "mission proven" through successful mission operations (ground or space): Fully integrated with operational hardware/ software systems. Actual system has been thoroughly demonstrated and tested in its operational environment. All documentation completed. Successful operational experience. Sustaining engineering support in place. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  31. 31. Source: http://esto.nasa.gov/files/trl_definitions.pdf
  32. 32. Hope you have NO questions!
  33. 33. email: me@danto.ma Twitter: @toma_dan

×