Technology & Innovation Management Course - Session 1

1. Technology & Innovation Management Course - Session 1

2. 1. Intro to Innovation Management 2. Types of Innovation 3. Diffusion of Innovation

3. Types of Innovation Don’t generalize innovation!

4. Source: L. Keeley

5. According to Impact Source: C.M..Christensen

6. According to Impact Sustaining Source: C.M..Christensen

7. According to Impact Sustaining Source: C.M..Christensen An innovation that does not affect existing markets.

8. According to Impact Sustaining Source: C.M..Christensen An innovation that does not affect existing markets.

9. According to Impact Sustaining Source: C.M..Christensen

12. According to Impact Evolutionary Source: C.M..Christensen

13. According to Impact Evolutionary Source: C.M..Christensen An innovation that improves a product in an existing market in ways that customers are expecting.

14. According to Impact Evolutionary Source: C.M..Christensen An innovation that improves a product in an existing market in ways that customers are expecting.

15. According to Impact Evolutionary Source: C.M..Christensen

18. According to Impact Revolutionary Source: C.M..Christensen

19. According to Impact Revolutionary Source: C.M..Christensen An innovation that is unexpected, but nevertheless does not affect existing markets.

20. According to Impact Revolutionary Source: C.M..Christensen An innovation that is unexpected, but nevertheless does not affect existing markets.

21. According to Impact Revolutionary Source: C.M..Christensen

24. According to Impact Disruptive Source: C.M..Christensen

25. According to Impact Disruptive Source: C.M..Christensen An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market.

26. According to Impact Disruptive Source: C.M..Christensen An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market.

27. Source: B.Cooper

28. James’ Reading List

29. Diffusion of Innovation How, why, and at what rate new ideas and technologies spread through cultures.

30. Elements of Diffusion Source: E.M.Rogers

31. Elements of Diffusion Innovation Source: E.M.Rogers

32. Elements of Diffusion Innovation Adopters Source: E.M.Rogers

33. Elements of Diffusion Innovation Adopters Communication Channels Source: E.M.Rogers

34. Elements of Diffusion Innovation Adopters Communication Channels Time Source: E.M.Rogers

35. Elements of Diffusion Innovation Adopters Communication Channels Time Social System Source: E.M.Rogers

36. Elements of Diffusion Adopters Communication Channels Time Social System Source: E.M.Rogers

37. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Adopters Communication Channels Time Social System Source: E.M.Rogers

38. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Communication Channels Time Social System Source: E.M.Rogers

39. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication Channels Time Social System Source: E.M.Rogers

40. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Time Social System Source: E.M.Rogers

41. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication channels allow the transfer of information from one unit to the other. Communication patterns or capabilities must be established between parties as a minimum for diffusion to occur. Time Social System Source: E.M.Rogers

42. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication channels allow the transfer of information from one unit to the other. Communication patterns or capabilities must be established between parties as a minimum for diffusion to occur. Social System Source: E.M.Rogers

43. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication channels allow the transfer of information from one unit to the other. Communication patterns or capabilities must be established between parties as a minimum for diffusion to occur. Time is necessary for innovations to be adopted; rarely adopted instantaneously. Social System Source: E.M.Rogers

44. Elements of Diffusion Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication channels allow the transfer of information from one unit to the other. Communication patterns or capabilities must be established between parties as a minimum for diffusion to occur. Time is necessary for innovations to be adopted; rarely adopted instantaneously. Source: E.M.Rogers

45. Elements of Diffusion Source: E.M.Rogers Any idea, practice, or object that is perceived as new by an individual or other unit of adoption could be considered an innovation (product, process, business model etc.) Minimal unit of analysis. Adopters can be individuals, but can also be organizations (businesses, schools, hospitals, etc.), clusters within social networks, or countries Communication channels allow the transfer of information from one unit to the other. Communication patterns or capabilities must be established between parties as a minimum for diffusion to occur. Time is necessary for innovations to be adopted; rarely adopted instantaneously. Combination of external influences (mass media, organizational or governmental mandates) and internal influences (social relationships, social networks, opinion leaders, influencers).

46. Process of Diffusion Source: E.M.Rogers Diffusion occurs through a five–step decision-making process:

47. Process of Diffusion Diffusion occurs through a five–step decision-making process: Knowledge Source: E.M.Rogers

48. Process of Diffusion Diffusion occurs through a five–step decision-making process: Knowledge Persuasion Source: E.M.Rogers

49. Process of Diffusion Diffusion occurs through a five–step decision-making process: Knowledge Persuasion Decision Source: E.M.Rogers

50. Process of Diffusion Diffusion occurs through a five–step decision-making process: Knowledge Persuasion Decision Implementation Source: E.M.Rogers

51. Process of Diffusion Diffusion occurs through a five–step decision-making process: Knowledge Persuasion Decision Implementation Confirmation Source: E.M.Rogers

52. Process of Diffusion Diffusion occurs through a five–step decision-making process: Persuasion Decision Implementation Confirmation Source: E.M.Rogers

53. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. Persuasion Decision Implementation Confirmation Source: E.M.Rogers

54. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. Decision Implementation Confirmation Source: E.M.Rogers

55. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Decision Implementation Confirmation Source: E.M.Rogers

56. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Implementation Confirmation Source: E.M.Rogers

57. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation & decides whether to adopt or reject the innovation. Stage has individualistic nature, hence the most difficult stage on which to acquire empirical evidence. Implementation Confirmation Source: E.M.Rogers

58. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation & decides whether to adopt or reject the innovation. Stage has individualistic nature, hence the most difficult stage on which to acquire empirical evidence. Confirmation Source: E.M.Rogers

59. Process of Diffusion Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation & decides whether to adopt or reject the innovation. Stage has individualistic nature, hence the most difficult stage on which to acquire empirical evidence. Individual employs the innovation to a varying degree depending on the situation. Determines the usefulness of the innovation and may search for further information about it. Confirmation Source: E.M.Rogers

60. Process of Diffusion Source: E.M.Rogers Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation & decides whether to adopt or reject the innovation. Stage has individualistic nature, hence the most difficult stage on which to acquire empirical evidence. Individual employs the innovation to a varying degree depending on the situation. Determines the usefulness of the innovation and may search for further information about it.

61. Process of Diffusion Source: E.M.Rogers Diffusion occurs through a five–step decision-making process: The individual is first exposed to an innovation, but lacks information about it. In this stage the individual has not yet been inspired to find out more information about the innovation. The individual is interested in the innovation and actively seeks related information/details. Individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation & decides whether to adopt or reject the innovation. Stage has individualistic nature, hence the most difficult stage on which to acquire empirical evidence. Individual employs the innovation to a varying degree depending on the situation. Determines the usefulness of the innovation and may search for further information about it. Individual finalizes his decision to continue using the innovation. This stage is both intrapersonal and interpersonal, confirmation the group has made the right decision.

62. Adopter Categories Source: E.M.Rogers

63. Adopter Categories Innovators Source: E.M.Rogers

64. Adopter Categories Innovators Early Adopters Source: E.M.Rogers

65. Adopter Categories Innovators Early Adopters Early Majority Source: E.M.Rogers

66. Adopter Categories Innovators Early Adopters Early Majority Late Majority Source: E.M.Rogers

67. Adopter Categories Innovators Early Adopters Early Majority Late Majority Laggards Source: E.M.Rogers

68. Adopter Categories Innovators Early Adopters Early Majority Late Majority Laggards Leapfroggers Source: E.M.Rogers

69. Adopter Categories Early Adopters Early Majority Late Majority Laggards Leapfroggers Source: E.M.Rogers

70. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Early Adopters Early Majority Late Majority Laggards Leapfroggers Source: E.M.Rogers

71. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Early Majority Late Majority Laggards Leapfroggers Source: E.M.Rogers

72. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Early Majority Late Majority Laggards Leapfroggers Source: E.M.Rogers

73. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Late Majority Laggards Leapfroggers Source: E.M.Rogers

74. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Late Majority Laggards Leapfroggers Source: E.M.Rogers

75. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Laggards Leapfroggers Source: E.M.Rogers

76. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Adopt innovation after the average participant. High degree of skepticism and after the majority of society has adopted the innovation. Typically skeptical about an innovation, have below average social status, little financial liquidity, little opinion leadership. Laggards Leapfroggers Source: E.M.Rogers

77. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Adopt innovation after the average participant. High degree of skepticism and after the majority of society has adopted the innovation. Typically skeptical about an innovation, have below average social status, little financial liquidity, little opinion leadership. Leapfroggers Source: E.M.Rogers

78. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Adopt innovation after the average participant. High degree of skepticism and after the majority of society has adopted the innovation. Typically skeptical about an innovation, have below average social status, little financial liquidity, little opinion leadership. Show little to no opinion leadership. Typically have an aversion to change-agents, tend to be focused on "traditions", lowest social status, lowest financial liquidity, oldest among adopters. Leapfroggers Source: E.M.Rogers

79. Adopter Categories Source: E.M.Rogers Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Adopt innovation after the average participant. High degree of skepticism and after the majority of society has adopted the innovation. Typically skeptical about an innovation, have below average social status, little financial liquidity, little opinion leadership. Show little to no opinion leadership. Typically have an aversion to change-agents, tend to be focused on "traditions", lowest social status, lowest financial liquidity, oldest among adopters.

80. Adopter Categories Willing to take risks, have high social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Risk tolerant. Have highest degree of opinion leadership among the adopter categories. Have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. More discreet in adoption choices than innovators. Adopt innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Above average social status, contact with early adopters and seldom hold some opinion leadership. Adopt innovation after the average participant. High degree of skepticism and after the majority of society has adopted the innovation. Typically skeptical about an innovation, have below average social status, little financial liquidity, little opinion leadership. Show little to no opinion leadership. Typically have an aversion to change-agents, tend to be focused on "traditions", lowest social status, lowest financial liquidity, oldest among adopters. They often skip several generations in order to reach the most recent technologies. Source: E.M.Rogers

81. Rate of Adoption Source: E.M.Rogers

82. James’ Reading List

83. Clear? Twitter: @toma_dan e-mail: me@danto.ma

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