Baynote Hospitality Overview
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How do you get travelers to engage directly with your brand? With BaynoteONE, travel brands put each customer at the center of their digital experience and deliver the cross-device, personalized experience that engages travelers, delivers increased bookings and creates long-term, loyal relationships.
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Baynote Hospitality Overview
- 2. Personalizing the Home Page Experience • Dynamic hero images • Optimized offers • Trending destinations • Recently viewed items with recommended alternatives • Personalized dynamic content Goals: • Decrease bounce rate and increase engagement • Showcase relevant products, content and offers • Drive users deeper into the site experience • Increase revenue per traveler with cross-sell and upsell
- 3. Dynamic Hero Images & Optimized Offer Dynamic Carousel & Position Selection Optimized Offers Real-time user entered data influences carousel and offer content (Selecting from 1000 hero images and promotions)
- 4. Trending Destinations Trending destinations by segment based on traveler location and more…
- 5. Recently Viewed With Recommended Alternatives Allow visitors to pickup where they left off by showcasing relevant, related properties.
- 6. Personalized Dynamic Content Showcase the best content based on what you know about the traveler’s preferences Dynamic links enhance SEO by showcasing trending destinations
- 7. Using Customer Data to Personalize • Baynote observes and understands the Traveler in real-time: ‒ Destination interests and preferences ‒ Big spender vs price conscious ‒ Traveler type • Business vs. Leisure - could be determined by travel timeframe or duration as proxy • Single vs Family • We also model on other attributes ‒ Departure point (origin geolocation) ‒ Gender of the traveler doing the booking ‒ Loyalty Points Balance ‒ Preferred hotel brands ‒ Average price paid ‒ Usage of promotions ‒ Other user entered information like trip reason (romance?)
- 8. What makes Baynote Different Simpler • Self-learning - automated adaptation • New VUE self-service console for business users • One platform for all visitors, pages, and applications • Using content you already have Scalable • Big data technology for very large data sets / problems • Self-learning – automated learning scales with large volumes • Guided by your business rules and constraints Innovative • Focus on personalization and customer experience solutions • New smart data platform combines big data, machine learning and real-time technology • Data science team driving new patents (KPI, etc.)