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Do You Have Nagging Problems in your Business that Keep You Up at Night? 
…The kind that seem to never go away? 
We Can Help! 
AAAtttoooccchhhaaa IIInnnvvveeessstttmmmeeennntttsss 
…Creative Solutions for Persistent Problems 
205.492.2651
Atocha Investments was created by a CEO to help CEO’s, Private Equity Groups and Investment Bankers, providing Immediate Experiential Knowledge and Measureable Results. Our areas of Expertise are: 
GROWTH 
• Creating Explosive Growth 
• Finding and Developing New Recurring Revenue Streams 
• Developing International Market Sales 
CHINA SOURCING 
• Manufacturing in China with Confidence and Quality 
• Eliminating the “Hidden” Chinese Factory Profit Centers 
VALUE CREATION 
• Positioning Your Company for Sale Without Sacrificing Your Team 
• Selling Your Company for the Greatest Amount 
• Finding the Right Funding or Investors 
TEAM DEVELOPMENT 
• Driving Behaviors That Create the Results You Want 
• Getting the “Right” People in the “Right” Position 
BRANDING AND INNOVATION 
• Developing Brands and Private Label Programs 
• Creating Innovative Products 
COST MITIGATION 
• Dramatically Reducing Operating Cost Without Sacrificing Your Customers 
• Improving Your Raw Cost Through Proven Methods 
• Optimizing Inventory and SKU Counts
Why Should You Use Atocha Investments? 
• Owned and Managed 6 different companies in 3 different industries and in 2 countries. 
• CEO of a Consumer Products company that grew from a startup to 32mm in sales and 17% pretax margins 
• Past Owner of a Hong Kong company that provided merchandising, Engineering, QA, and shipping documentation support while achieving a 3.4% reduction in COGS in 1 year 
• Operated a company with sales growth of 706% in 6 years without debt 
• Identified and developed new recurring revenue streams that contributed 4.9mm in 5 years 
• Developed international business in 38 countries that added 3.4mm in sales 
• Successfully outsourced all warehousing that resulted in a net savings after fees 
• Created a “variable cost” platform that resulted in 27 people at 32mm in sales
Does Your Company Suffer From Problems that Never Seem to Go Away? 
• Product Cost that needs to be improved 
• Inability to sell or exit the business successfully and with good conscious 
• Inability to source quality goods from China Successfully 
• Lack of brands and innovative products 
• Can’t find new recurring revenue sources 
• Dealing with personnel that need to be released 
• Don’t have a knowledgeable source to brainstorm issues with 
• The business is changing and old products don’t work anymore 
• Recovering from a bad year 
• Struggling to motivate your sales people to sell the "right" SKUS 
• Inventory and SKU counts that are higher than desired 
• Finding outlets for outdated inventory 
• Lack of methodology to project sales
At Atocha Investments, We Provide: 
• Creative Solutions for Problems that never seem to go away 
• Platforms that drive the right behavior within the organization 
• Actionable Steps and Measureable Results 
• In Depth Knowledge and proven strategies 
• A Relevant outsiders viewpoint with a fresh prospective 
• Connections to the Private Equity and Capital markets 
• Elimination of isolation, uncertainty, and the sense of futility that can keep you up at night 
• Access to Experiential Knowledge in areas that you need 
• A “Sounding Board” to brainstorm with
Daniel Henderson 
Managing Director 
danhenderson@atochainvestments.com 
205-492-2651 
After the sale of my CPG business, I have been contacted by several owners of companies who are struggling with various issues in their company. 
Our team has owned and operated 6 different companies in 3 different industries and 2 countries. We have experienced success and failure and have the unique ability to provide experience that is based on both. 
At Atocha, we provide experiential knowledge, solutions, and measureable results to the problems that seem insurmountable. 
Let Us Help!

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Atocha

  • 1. Do You Have Nagging Problems in your Business that Keep You Up at Night? …The kind that seem to never go away? We Can Help! AAAtttoooccchhhaaa IIInnnvvveeessstttmmmeeennntttsss …Creative Solutions for Persistent Problems 205.492.2651
  • 2. Atocha Investments was created by a CEO to help CEO’s, Private Equity Groups and Investment Bankers, providing Immediate Experiential Knowledge and Measureable Results. Our areas of Expertise are: GROWTH • Creating Explosive Growth • Finding and Developing New Recurring Revenue Streams • Developing International Market Sales CHINA SOURCING • Manufacturing in China with Confidence and Quality • Eliminating the “Hidden” Chinese Factory Profit Centers VALUE CREATION • Positioning Your Company for Sale Without Sacrificing Your Team • Selling Your Company for the Greatest Amount • Finding the Right Funding or Investors TEAM DEVELOPMENT • Driving Behaviors That Create the Results You Want • Getting the “Right” People in the “Right” Position BRANDING AND INNOVATION • Developing Brands and Private Label Programs • Creating Innovative Products COST MITIGATION • Dramatically Reducing Operating Cost Without Sacrificing Your Customers • Improving Your Raw Cost Through Proven Methods • Optimizing Inventory and SKU Counts
  • 3. Why Should You Use Atocha Investments? • Owned and Managed 6 different companies in 3 different industries and in 2 countries. • CEO of a Consumer Products company that grew from a startup to 32mm in sales and 17% pretax margins • Past Owner of a Hong Kong company that provided merchandising, Engineering, QA, and shipping documentation support while achieving a 3.4% reduction in COGS in 1 year • Operated a company with sales growth of 706% in 6 years without debt • Identified and developed new recurring revenue streams that contributed 4.9mm in 5 years • Developed international business in 38 countries that added 3.4mm in sales • Successfully outsourced all warehousing that resulted in a net savings after fees • Created a “variable cost” platform that resulted in 27 people at 32mm in sales
  • 4. Does Your Company Suffer From Problems that Never Seem to Go Away? • Product Cost that needs to be improved • Inability to sell or exit the business successfully and with good conscious • Inability to source quality goods from China Successfully • Lack of brands and innovative products • Can’t find new recurring revenue sources • Dealing with personnel that need to be released • Don’t have a knowledgeable source to brainstorm issues with • The business is changing and old products don’t work anymore • Recovering from a bad year • Struggling to motivate your sales people to sell the "right" SKUS • Inventory and SKU counts that are higher than desired • Finding outlets for outdated inventory • Lack of methodology to project sales
  • 5. At Atocha Investments, We Provide: • Creative Solutions for Problems that never seem to go away • Platforms that drive the right behavior within the organization • Actionable Steps and Measureable Results • In Depth Knowledge and proven strategies • A Relevant outsiders viewpoint with a fresh prospective • Connections to the Private Equity and Capital markets • Elimination of isolation, uncertainty, and the sense of futility that can keep you up at night • Access to Experiential Knowledge in areas that you need • A “Sounding Board” to brainstorm with
  • 6. Daniel Henderson Managing Director danhenderson@atochainvestments.com 205-492-2651 After the sale of my CPG business, I have been contacted by several owners of companies who are struggling with various issues in their company. Our team has owned and operated 6 different companies in 3 different industries and 2 countries. We have experienced success and failure and have the unique ability to provide experience that is based on both. At Atocha, we provide experiential knowledge, solutions, and measureable results to the problems that seem insurmountable. Let Us Help!