How to execute a successful wellness program jul 2017
1. HOW TO EXECUTE A SUCCESSFUL
CORPORATE WELLNESS PROGRAM
Avoiding the most common mistakes
companies make that kill their own
corporate wellness results
2. WONDERING WHY YOUR WELLNESS
PROGRAM DIDN’T WORK?
Let’s be real, traditional approaches to employee wellness are no longer
sufficient in today’s corporate landscape. HR professionals need new and
inventive ways to keep their workforce active, healthy and most
importantly, productive and efficient.
Simply paying for employee’s health club memberships and providing
nutritional information do not constitute a corporate health program.
There needs to be engagement, customization, optimization and most
importantly, it now needs to be fun for the employee!
Adults admit to being inactive
Aren’t getting 7-9 hours of sleep each night
Adults are overweight
Report feeling stressed out at work
Sources: Physical Activity Council, 2016;
Sleep Foundation, 2016; CDC, 2016;
The State of Obesity, 2014;
Global Organization for Stress, 2017; Gallup, 2015
THE CURRENT EPIDEMIC
Exercise 3 or more days per week
4. 50% - 150%
Of annual salary to replace an
employee due to burnout.
Lost per person per year through stress-related
The cost of presenteeism vs absenteesim
Source : Australian Safety and Compensation Council
WHAT’S IT COSTING
5. THE BIG AND GAPING DIFFERENCE
• 87% more likely to leave
• 54% experiences high
• +40% cost of re-hire
• High absenteeism & sick
• Higher insurance costs
• 43% feels more positive
• 28% companies
• Greater retention +
• Employees feel valued
• Less likely to leave
6. WHY DO CORPORATE WELLNESS
Focus is too narrow
HR Managers often assume that a singular standard
program is going to help all employees. In most cases
even with the best intentions, this is the worst start
possible. An effective wellness program must address
the different needs that everyone has.
Lack of support
Management must recognize that an investment in your
employees is an investment in your business. Many
companies implement a wellness program because “there
should be one” Helping your management recognize the
benefits and potential bottom line value of a well
executed program will generate more support to create
a fantastic program.
7. WHY DO CORPORATE WELLNESS
Lack of employee motivation
Implementing a program without actually encouraging
engagement is the quickest way to kill your own
initiative. Introducing incentives, social elements and
group dynamics into your corporate wellness programs
can do wonders to motivate your employees.
Employees can feel unhappy that their
workload is already so heavy and now
they’re “forced” to participate in
another company program. Companies
who implement a priority or develop a
wellness culture that revolves around the
employee and not the work are those
who succeed the most.
8. WHY DO CORPORATE WELLNESS
Many HR professionals start implementing a wellness program
without strategy in place, there is a sense of throwing it on the
wall and seeing what sticks. It can be a daunting task to get all
the research, surveying, business plan and projections to
convince management to come on board. This is why its good to
work with a vendor who can address all these needs.
In an effort to save costs, we’ve seen some companies opt for
the simplest and cheapest corporate health applications
available. The biggest drawback is a large amount of internal
manual admin work required. Inferior technology can also result
in a lack of engagement from employees, stagnant user
interface, poor communication channels and worst of all,
incomplete data analytics.
9. WHY A CORPORATE WELLNESS
PROGRAM SHOULD MATTER TO YOU!
stress & improve
Instill an effective
10. LET’S TALK ABOUT HARD RETURNS
Johnson & Johnson estimates wellness programs saved
them $250 million over 6 years.
Anderson Cancer Center’s employee lost work days
declined by 80%, workers insurance premiums
declined 50% over six years
Every dollar invested in the employee health
intervention can yield $6 in health care savings.
Source : Harvard Business Review, https://hbr.org/2010/12/whats-the-hard-return-on-employee-wellness-programs
(Accessed 22 June 2017)
The initiative must be supported and actively participated by
the upper echelons of the company. C-level executives who are
seen supporting, advocating and leading by example will
influence everyone down the hierarchy to make healthy changes
to their own lifestyle. On the regular employee level, wellness
advocates/ambassadors can be deployed throughout the
organization to encourage and promote health behaviours.
Corporate wellness programs can only succeed when you know
exactly what your employees need help with. Start the program by
polling and surveying employees to access what their health
priorities are. You may be surprised to find out that mental well-
being may be higher on the list than physical fitness. Find a
trustworthy partner that can offer you the program that is catered to
the specific needs of your organisation and can also help de-
stigmatise sensitive topics which contribute to modern day stressors in
Remember this, offering gym memberships and yoga classes to
employees are no longer sufficient. The best laid plans would simply
be wasted if your workforce is not motivated to participate.
Corporate health programs offered by Globetrekker Challenge are
built around elements of gamification, social media and rewards.
They work so well in engagement because they tap into human
instincts such as sense of belonging, incentive motivation and social
peer pressure (the good kind).
15. BOOST EFFECTIVE
Your employees need to know why such a program is being
implemented. Effective communications of the health and wellness
vision of the company ensures everyone is aware how much you are
invested in them. Linking this back to the first point of top
management involvement, consider having the CEO of the company
craft a personal message encouraging program sign ups. Look into
the use of mobile push notifications, engaging posters and digital
artwork to raise awareness.
THE BEGINNING OF A HEALTHY
Corporate health programs need to be incorporated into a company
culture for employees to take it seriously and for the long term. Concepts
to consider include: Starting a new employee’s journey by giving a health
wearable to track fitness activity, encouraging employees to take
walking meetings whenever possible, and declaring 2 hours an afternoon
per week exercise day. Decide which works best in tandem with your
existing company culture. In this way your Corporate Wellness initiative
will directly support your business brand in the talent market by making
your employees feel more valued.
IT’S ALL ABOUT
Many corporate wellness programs offer a means to increase
physical activity without meaningful post campaign data analysis.
When you are choosing a vendor to execute your program, make
sure they are able to provide you real time access to data as well
as a comprehensive post campaign report. This data is what you
need to gain insight into your employees physical and mental health
risk profile, empowering you to make policy and strategy decisions
that will positively impact your company bottom line.
18. THE PILLARS OF A SUCCESSFUL
CORPORATE WELLNESS PROGRAM
Programs that offer a combination of
wearables, gamification, rewards and social
interactions to improve holistic health among
Mental well-being for employees can be
overlooked by companies who put too much
focus on physical excellence. The program of
your choice should have a good focus on
achieving mental resilience.
Employees who struggle through the stress
of handling personal finances can impact
work performance. A financial wellness
aspect in your chosen program is essential.
Your business is unique and so are your
needs. Don’t settle for a one size fits all
program. Be sure to work with someone who
can custom a specific program that
addresses your employees’ needs.
19. START YOUR JOURNEY TO A FANTASTIC
CORPORATE WELLNESS PROGRAM
For more resources to improve your corporate wellness program visit :
For more questions about how to implement a successful corporate wellness
program, contact us at firstname.lastname@example.org
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