5 Actionable Event App Tips to Boost Usage Rates
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Make sure you get the best ROI and attendee engagement with your event app at your next event by checking out these helpful strategies For more information, get in touch with Swapcard via info@swapcard.com
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5 Actionable Event App Tips to Boost Usage Rates
- 1. Event Apps: Maximising Usage Rates
- 2. 65% Internet Use Now Occurs on Mobile How do you leverage that time to make your event great? Swapcard is here to help
- 3. Event Usage Pain Points What’s preventing your attendees from using your event app?
- 4. “Problems emerge when you forget that your attendees have lives outside your event. There’s work to do, families to see and any number of things which rank higher than downloading your event app. “
- 5. What are the major limits? Attendees... ◎Weren’t reminded enough ◎Weren’t informed of the app early enough ◎Don’t know what benefits exist for them in the app Boosting event app usage is a slow game, its a case of start early, post often
- 6. TIMING IS EVERYTHING Know your attendees, know their schedules
- 7. For your team Don’t leave event app development to the last minute. Have one specific person in charge of event app promotion Timing Social Media Look at all the metrics you already have about when your attendees are paying attention Create a promotion schedule early on
- 8. WIFI Want to drive your attendees insane? Underinvest in wifi
- 9. Make sure connecting is easy If app downloads are low pre-event, your wifi service will have to handle high app download rates at the event. ◎Talk to your venue about wifi limitations ◎Look at download rates the week before your event to predict what download rates during will look like ◎Create an incentive to download beforehand (extra content, free coffee etc)
- 10. Make your communication stand out We are all bombarded with content all the time. Making information about your app stand out to attendees can be frustrating.
- 11. Use visual content to attract users Photos A photo is a good start. Research what images are likely to draw the eye - faces, emotion and color are all likely to attract attention VIdeos Video content is taking the lion’s share of timeline space on social media. Hire a videographer or livestream via Facebook Live/Instagram/Peri scope Gifs/New Options Gifs or options like Instagram Boomerang can be a great halfway point if you don’t have the time or resources to look into more complex video content.
- 12. Want great usage rates? REMEMBER YOUR ATTENDEES
- 13. Start at the beginning Stay focused on attendee needs when choosing an app Clearly communicate app benefits pre event Create a programme that makes full use of the app features
- 14. Your event app should be great for you and your attendees Great event app experience Organisers: Analytics Easy updates Stress free support Attendees: Intuitive Useful Easy to access
- 15. ONSITE PROMOTION Tech support, key speakers and visible information
- 16. Its never too late to get those last few downloads ◎Leverage key speakers influence ◎Create small lulls in activity to give attendees a chance to download the app ◎Have onsite support available to attendees ◎Support should be clearly visible
- 17. 200,000 People currently use Swapcard for events, and we’re always aiming higher!
- 18. thanks! ANY QUESTIONS? You can find us at: @swapcard info@swapcard.com www.swapcard.com Presentation Design by Slidecarnival