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Digital Marketing 201 Presentation: SMB Strategy for Success

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Digital Marketing 201 Presentation: SMB Strategy for Success

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Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.

Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.

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Digital Marketing 201 Presentation: SMB Strategy for Success

  1. 1. DIGITAL MARKETING 201: SMB Strategy for Success
  2. 2. INTRO DAMALI DIGITAL MARKETING STRATEGIST ANAYLTICS DIGITAL STRATEGY SEO CONTENT CURATOR GROWTH HACKING 12 years of experience working in Marketing, Sales and Public Relations, in various industries. I’ve learned to work strategically and use cost effective marketing strategies that are geared towards increasing brand awareness thus driving sales. I hold a Master’s in Business Degree from NYU in Integrated Marketing Today I will be discussing some important marketing tips and trends you need to pay attention to for your business or brand . AFFILATE MARKETING
  3. 3. WALK SPRINT RUN Perfect for Start- ups or Small Businesses looking to Set-up Accounts and Grow Followers. The Most Aggressive Package to Generate Leads, Improve Search Rankings and Traffic The Best Option for Building Exposure. Social Marketing Package for Growing Business www.damalilelie.com
  4. 4. CONSUMER BEHAVIOR
  5. 5. GOALS The ultimate goal of marketing is to create a campaign that ends in a sale. You want to make your business money. Let’s start off by understanding your consumer and how can you help to motivate an action at each stage of the buying process. 1. Problem/ Need 2. Information Search 3. Compare 4. Purchase decision
  6. 6. INTERNET How did people first learn about a product? https://www.consumerbarometer.com/en/graph- builder/?question=V1&filter=country:united_states,thailand
  7. 7. INTERNET How do people use the Internet to help make their purchase decision? https://www.consumerbarometer.com/en/graph- builder/?question=V1&filter=country:united_states,thailand
  8. 8. WEBSITE AUDIT Product/ service offerings, prices clearly stated Q&A section Staff background Mobile Friendly Directions/ Contact Testimonials/ Reviews Site Map H1 and H2 Descriptive Headers with Keywords
  9. 9. CONTENT CREATION
  10. 10. “The secret to successful communication is about saying the right thing in the right way, in the right place and moment. However, the opportunities to do it right (and wrong) increase dramatically in the more complex and individualistic world. - Sue Elms, EVP/Head of Global Brands, Millward Brown
  11. 11. CONTENT MARKETING Publishing fresh relevant content on a regular basis. It boosts brand awareness and builds trust. You want your customer to take action, producing content guides consumers through the buyer’s journey of awareness, evaluation and ultimately a purchase. Content marketing means consistently creating and distributing information that is valuable and relevant to those people within your target audience
  12. 12. CALENDARS Content calendars are essential for successfully planning content for blog, social media accounts and website. • Organize thoughts • Plan ahead • Strategize themes • Hashtags • Keywords • Track holidays & promotions • Watch trends Free Download: http://offers.hubspot.com/blog-editorial-calendar
  13. 13. Content Done Well Birch Box- Posts several short and to-the- point articles each day #EEEEEATS- @Infatuation, a restaurant review site created a hashtag for foodies.
  14. 14. KEYS TO CONTENT Look at the data, which posts received the highest likes, retweets, views. Understand what your audience is responding to. Keep your tone of voice consistent in each post across platforms. Is your brand fun and romantic or serious and dramatic? Also tell your brands story, why are you passionate about this product or service. Get creative! How will you make your message stand out from the clutter. Ask questions, use info- graphics, videos and editorial images. Consistency is very important. Create a content calendar for each platform outlining the theme, message, image, and links with times and dates.
  15. 15. SOCIAL, VIDEO, MOBILE
  16. 16. Multi-Product Ads & Dynamic ADs Multi Product ads allow you to advertise several items in a stream at once. Dynamic Ads have recently been launched that allow you to upload your online product feed so that it connects to your ad account. You create one ad and FB does the rest.
  17. 17. FACEBOOK: Lead Generation &Targeting Lead Generation is a great low cost way to gather emails. Offer something that is valuable and can grow lifetime value of customers. Think of e-books, look books, or blog article. The form pre-populates the customers information so it is easier to gather personal information. Upcoming Birthday Targeting for next 7 days. Wish them a happy birthday and give them a discount. – 2,700% ROI
  18. 18. VIDEO FACTS 01 02 03 04 92% of mobile video consumers share videos with others, according to Invodo.4 05 46% of users take some sort of action after viewing a video ad, according to Online publishers association5 06 By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.6 According to a report published by Forrester, including video in an email leads to a 200-300% increase in click-through rate 1 If an image is worth 1,000 words, Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. 2 According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. 3 Source:http://www.insivia.com/50-must-know-stats-about-video- marketing-2016/#sthash.nWldzw1l.dpuf
  19. 19. YouTube in Thailand True View is the best bet for paid video marketing on YouTube. Look for people on YouTube that have their own channel and can become collaborators, then support with paid advertising. Source: http://syndacast.com/info graphic-online- marketing-Thailand-the-state-of-social-media/:
  20. 20. VIDEO Small brands may feel like video is too expensive. Yet it can be an inexpensive way to showcase your business. If you have a camera phone, you can shoot a video, just a few minutes about what makes your brand unique. Source:https://vimeo.com/154903595
  21. 21. VIDEO TIPS Highlight problem solving and providing new information Host videos on your own domain, if not you are giving away credit. Remember keywords in titles and descriptions. Use tag to be found on search results. Video length should be longer enough to engage and deliver the message- 3 minutes or less. Source:http://blog.hubspot.com/marketing/
  22. 22. MOBILE https://www.consumerbarometer.com/en/graph- builder/?question=V1&filter=country:united_states,thailand Which devices do people use to make a purchase?
  23. 23. MOBILE Source:http://blog.hubspot.com/marketing/ Is Your Website Mobile-Friendly? Take the Mobile- Friendly Test A mobile-friendly website has become a critical part of having an online presence. • Simplify Design • Don’t use Flash • Don’t use pop-ups • Design for fat fingers and movement
  24. 24. Source:https://www.thinkwithgoogle.com MOBILE MOMENTS
  25. 25. GROWTH HACKING
  26. 26. HACKS TIP 1 : CRM TIP 2 : #FOLLOWFORF OLLOW TIP 3 : TRIGGERS STEP 4 : ADS STEP 5 : Social Proof Automate: add a drip- campaign to remarket each user after a sign up. Welcome them and encourage to make the first purchase. Follow back all new followers. Un-follow anyone who doesn’t follow back within 3 days. Add email triggers to encourage other behaviors -Abandoned Cart Reminders -Get Feedback on the success of the product or service Invest in Social Media Ads Strategically after posts are tested with organic results Add social proof to your website, in the form of reviews and testimonies- let them know their friends like it.
  27. 27. STEPS PATIENCE PERSEVERANCE INTUITION UX CONNECT 01 02 03 04 05 Growing a successful strategy takes time, cultivating a message and listening is a developed skill Be diligent about checking data, responding to comments, and testing methods Make sure your customer has the best possible buying experience. 5 clicks from home page to check out. Listen to your gut, understand what you want for your brand. Take chances. Digital Marketing is not a science the best results come from trial and effort. Try new things and constantly create new and engaging content.
  28. 28. KEYS TO SUCCESS SUCCESS TEAM PLANBUDGET Use calendars to plan events, promotions and content. Spend money to make money but do it wisely. Spend on PR Firms, Trade Shows, & Nice Packaging If you are not a natural writer, hire one. Invest in people that understand your brand’s message and can creatively convey it. Have a great team!
  29. 29. I’LL BE ANSWERING QUESTIONS NOW Q A& THANKS FOR LISTENING Q & A SESSION
  30. 30. CONTACT TWITTER.COM/DLELIE CONTACT@DAMALILELIE.COM NEW YORK/ BANGKOK LINKEDIN/DAMALILELIE
  31. 31. Thank You
  32. 32. Reference & TIPS • 1-5 http://www.insivia.com/50-must-know-stats-about-video-marketing- 2016/#sthash.nWldzw1l.dpuf • 6 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next- generation-network/white_paper_c11-481360.html • 8 https://think.storage.googleapis.com/docs/4-new-moments-every-marketer- should-know.pdf • Content Calendar templates: http://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing- Schedule-Every-Marketer-Needs-Template.aspx • Media Management • http://sproutsocial.com/ • https://hootsuite.com/

Hinweis der Redaktion

  • This is Marketing small and medium businesses. This is for brands that have begun to market their business using great product images, they have optimized their website and tried Facebook ads. But what now, you are not seeing the traffic you want and your engagement on posts have dropped. This is marketing 201 rethinking strategy for success. after marketing 101.
  • Introduction: I started working with brands by L'Oreal and Fox network doing sales and advertising and marketing but then my focus shifted sure it's small businesses what I was seeing was just because you knew how to bake it cupcake doesn't mean you know how to market your business and I found a lot of business were struggling because they were unable to navigate the marketing landscaped so my but my passion became helping small businesses and brands market their business successfully to go exposure that's growing sales and I am doing his presentation so that I can impart on you some of the information and techniques and trends that are coming up for 2016 that will help your business grow.  Just arriving at Bangkok I’ve met a lot of people working on brands and looking for insights into marketing.
    I worked at L’oreal USA the #1 beauty company in the world and I guarentee that the strategy I am recommending can be used with small business as well.
  • Walk- Social Media Marketing - Perfect for Start-ups or Small Businesses looking to Set-up Accounts and Grow Followers.
    Sprint- The Most Aggressive Package to Generate Leads, Improve Search Rankings and Traffic
    Run- The Best Option for Building Exposure. Social Marketing Package for Growing Businesses
  • Who has a business here?
  • ??? USA and Thailand
  • ??? USA and Thailand
  • Let’s make sure your sending your customers to an optimized website.
  • Content marketing: content marketing has been growing since people realize that content introduces the public to their particular brand or product and so what I found is that there's been a greater demand for the skill of producing quality content everyone doesn't have the time to develop a strategy or a theme or find the right photo to go along with the content that they're putting out there and so but it's possible to be done. You have to pay attention to how you strategize your content it's not enough to just put information out there and put ideas out there and not have a strategy to back it up you want to follow through with a message that correlates with your brand and represent your brand. 
  • The market place is very cluttered, it’s not enough to through our information and hope it sticks. It need to be strategic otherwise you are adding the problem.
  • Content strategy
  • Finding the right platform

  • Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.

    What type of content are you using for your business

  • Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.

    What
  • Tone of Voice
  • you can create one ad. Facebook will then automatically pull relevant product ID, name, description, landing page URL, image URL and availability from your product catalog feed to fill out the content for that ad.
  • Lead generation and Facebook ads need to be a part of a larger strategy. What will you do next after you receive the email address. Begin your welcome cycle campaign.

    Targeting ads can also be useful for newly engaged: wedding, event space or party planners & Anniversary within 30 days for jewelry, flowers, vacation companies.
  • What does this all mean? You need to produce video content for your brand. YouTube, Periscope, Facebook Live, Instagram.
  • YouTube in Thailand There are total of 7,822 million total unique visitors per month and 2,144,000 average daily visitors. A single visitor visits around 16.6 times per month and the duration per visit is 17.3 minutes.
  • ??
  • ??
  • ??
  • With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped. In many countries, including the U.S., more Google searches take place on mobile devices than on computers. 1
  • CRM: Customer relation management
    Growth marketing is this hot phrase that it means how to gain more followers and more leads for your business and I personally believe that marketing has to be a strategic process it's about developing relationships and cultivating those relationships but at times brands and businesses become stress to grow their following exponentially in a short period of time and so there's a couple of tips that you can do to grow your followers especially when it means how to do how do you interact with your customer once you get there email what happens the right after they make that first purchase what happens after they make that download or they contact you or they just visit your website you've got this opportunity because you see that there are some interest in your brand at this time what's the next step that you should do to make sure that that there is some follow-up to have an additional sale or to stay connected and develop the relationship further with this potential customer so here's some tips and tricks and techniques that you can put into place a lot of them are automated so once you set them up you don't have to think about them anymore and it will work for you and not take a lot of time and effort to get done. 
  • Growth takes time but there are some steps you can follow.
  • In conclusion: in order for you to successfully market your business doesn't’t require a huge budget but it does take strategy and planning. With the right team and the right tools in place you can get your product in right place at the right time.

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