Research for my production project

1. Research
Your Name

2. Existing Product
Colour palette on the cover
conveys that the story is
dark, the contrast between
the dark background and
the bright red blood shows
the audience this is a horror
story.
<- Entices the
audience and
leaves them
curious

3. Existing Product
https://www.youtube.com/watch?v=JtL5MqAP
50Q
https://www.youtube.com/watch?v=O7uVm_
QnkOQ
Uses puppet animation in After Effects to make still images
from the comic move and come to life.
Features quotes from reviews

4. Existing Product
Features the title of the product, Billing Block, and a
tagline like ‘Neo-Tokyo is about to EXPLODE’ or ‘The end
of the world was only the beginning.’
Features the main character,
and the main character’s iconic
motorcycle.
Tagline builds curiosity in the
audience

5. Existing Product
Limited colour palette, primarily black, ¾
colours, consistent palette. White used for
emphasis.
Main character is
featured on the
front cover
Forcing perspective
to the audience,
story is conveyed
without text,
Closeup shots and
medium shots are
used to create
perspective.

6. Research Analysis
• What common features do the researched
products have?
– Common features are that they are all either comics
or graphic novels. They all also have similar usage of
colour and art style.
• What aspects of the research will you include
within your on work?
– I will incorporate the dark moody colours of graphic
novels like Alena and Tomie into my work. I will also
draw inspiration from the dark narratives and horror
themes in works like Tomie and Akira.

7. Questionnaire Analysis

8. Audience research
• Observation: 60% of my audience is male, 40% is female
• What this says about my audience:
• How will your product appeal to this audience: I should make the
product appeal to both genders, however the designs and story
may incorporate a masculine feel with dark colours, sharp lines and
edges,

9. Audience research
• Observation: Though the ages vary, most of my audience seems to be between 16-
18
• What this says about my audience: My audience is mostly of a teen demographic,
with the exception of some adults.
• How will your product appeal to this audience: I will make my product appeal to
older teens and adults and incorporate themes that those age groups may be
more interested in.

10. Audience research
• Observation: 50% of my audience has never read comics
• What this says about my audience: My audience are not interested in
comics, or haven’t found any they like.
• How will your product appeal to this audience: I will make my product
welcoming to new readers, keeping it light enough anyone can pick it up
and read, but still interesting enough for regular readers.

11. Audience research
• Observation: My audience has a very mixed preference of genre. Horror, fantasy
and comedy are both the most liked genres out of all the results.
• What this says about my audience: My audience has mixed likes and preferences,
but appears to like horror, comedy, and fantasy the most.
• How will your product appeal to this audience: Though my product will mainly be
horror and comedy, I will incorporate some elements from the fantasy genre into
the product.

12. Audience research
• Observation: Most of my audience likes bright colours
• What this says about my audience: My audience prefers brighter
more eye-catching visuals
• How will your product appeal to this audience: I will appeal to my
audience by using mostly darker muted colours that are accented
by vibrant colours, making them stand out more.

13. Audience research
• Observation: The results for comics or graphic novels came out 50/50
• What this says about my audience: My audience are equally split between
longer graphic novel-length stories and smaller comic-length stories.
• How will your product appeal to this audience: I will make sure my
product is both long and short enough to satisfy both sides of my
audience.

14. Audience research
• Observation: My audience prefers comedic horror by 70%
• What this says about my audience: It says my audience prefer a
more light-hearted horror series with comedy elements.
• How will your product appeal to this audience: My product will be a
comedic horror, but still having serious moments.

15. Audience research
• Observation: There is a variety, but multiple people said Scary Movie
• What this says about my audience: As scary movie is a parody of the
horror genre and heavily comedic, it says that my audience prefers
comedic horror over serious horror.
• How will your product appeal to this audience: My product will be light-
hearted and comedic.

16. Audience research
• Observation: There is an equal split between people who prefer western
and eastern styled comics.
• What this says about my audience: There is no strong preference for
either style of comic
• How will your product appeal to this audience: I will incorporate traits and
draw inspiration from both western comics and eastern comics.

17. Audience research
• Observation: Multiple people said that a detailed storyline and appealing art
would make them read comics
• What this says about my audience: My audience require eye-catching art and well
written story to get them to read comics
• How will your product appeal to this audience: I will make the front cover of my
product appealing and eye-catching to draw attention and make potential readers
more interested.

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage