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Quadriga Tagung Onlinekommunikation / 29.10.2010 Online Reputation durch Social Media

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Quadriga Tagung Onlinekommunikation / 29.10.2010 10
Corporate Blogging
Fragen und Ängste
• One Voice Policy wird untergraben
• Kommunikationshoheit geht verloren
• Kritik wird öffentlich
• Was bringt das?
• Keine Relevanz
• Mehraufwand durch Schreiben/Kommentieren
• Wer reagiert auf Kommentare?
• Wir können nicht Bloggen
• Auf der Homepage steht doch alles
• Neue Prozesse notwendig
• Was sagt der Betriebsrat dazu?

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