Digital Marketing Credential O'range! Communication Graha Orange Tower B 2nd Floor Jl. Mampang Prapatan Raya No.3 Jakarta - Indonesia

1. CREDENTIAL 2016
O’range! Communication

2. Digital Darwinism is the evolution of
consumer behavior when society and
technology evolve faster than some
companies’ ability to adapt.
“ “
---- Brian Solis Digital Analyst ----
CREDENTIAL QUOTES
O’range! Communication

3. Digital marketing is a broad term that refers to various
and different promotional techniques deployed to
reach customers via digital technologies.
O’range! Communication
CREDENTIAL WHAT IS
Digital Marketing

4. O’range! Communication

5. EMAIL&CONTENT
O’range! Communication
CREDENTIAL KIND
SEM&SEO SOSMED APPS & WEB PB
GDN VIDEO MOBILE ADS

6. O’range! Communication
CREDENTIAL SEM&SEO
SEARCH ENGINE MARKETING: SEARCH

7. O’range! Communication
CREDENTIAL SEM&SEO
SEARCH ENGINE OPTIMISATION

8. CREDENTIAL GDN
O’range! Communication
SEARCH ENGINE MARKETING: DISPLAY

9. O’range! Communication
CREDENTIAL SOCIAL MEDIA
Social Media strategy
Maintenance
Content production
Creative materials
Handling complaint
SOCIAL MEDIA

10. O’range! Communication
CREDENTIAL APPS & WEB
APPLICATION & WEB DEVELOPMENT
APLLICATION DEVELOPMENT

11. CREDENTIAL VIDEO
O’range! Communication
CONCEPT – PRODUCTION - OPTIMIZATION
SEARCH ENGINE MARKETING: VIDEO

12. CREDENTIAL PROGAMMATIC BUYING
Make searching or click
Go To landing page
Transaction
Ads will appear facebook
and partner network
User
Calon Customer
O’range! Communication
PROGRAMMATIC BUYING

13. CREDENTIAL EMAIL & CONTENT
O’range! Communication
EMAIL BLAST & CONTENT PRODUCTION

14. CREDENTIAL MOBILE ADS
O’range! Communication
MOBILE ADERTISING
SMS BROADCAST SMS TARGETED LBA INTERSTITIAL BANNER
APPLY NOW

15. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
adalah alternatif layanan
komunikasi terdepan untuk
mendapatkan & memproses potensial
buyer lebih cepat dan menarik.
“ “

16. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
LBASMS PRIVATE SMS TARGETED

17. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
SMS Broadcast
Bank Mandiri:
KPR Bunga ringan
dapatkan hadiah
langsung BMW 5. Minat,
klik link ini
htttp://bankmandiri.co.i
d/kodeunik. Kami akan
menghubungi anda.
Klik Link
±8 Detik, customer
dihubungi Klien

18. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
TOUH ME
WE WILL
CALL YOU
Widget
on landing page
LANDING PAGE

19. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
1. Branded Phone Number;
2. Branded Landing Page;
3. Customize IVR (Interactive Voice Response);
4. Realtime reporting;
5. Token Status Notification;
6. Targeted Customer;
7. 5 number for Call Center or more.
THE FEATURES

20. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
REPORTING

21. AUDIO
IMAGE
GAMES
TEXT
VIDEO APPLICATION
GADGET:
• FUTUREPHONE
• SMARTPHONE
• TABLET
• DESKTOP
O’range! Communication
CREDENTIAL MATERIALS

22. O’range! Communication
CREDENTIAL WHY
TRADITIONAL MARKETING
DIGITAL MARKETINGVS

23. CREDENTIAL BENEFIT
BENEFIT
DIGITAL
MARKETING
• LOW COST
• LARGE COVERAGE
• TRACKING
• MEASURABLE/ROI
• TARGETED
• ENGAGMENT
• REAL TIME
• DIRECT
• VIRAL
O’range! Communication

24. O’range! Communication
CREDENTIAL MEDIA
• PAID MEDIA
• OWNED MEDIA
• EARNED MEDIA

25. O’range! Communication
CREDENTIAL DIGITAL JOURNEY

26. O’range! Communication
CREDENTIAL WE ARE
STUDY CASE

27. CREDENTIAL STUDY CASE
O’range! Communication

28. CREDENTIAL STUDY CASE
O’range! Communication

29. O’range! Communication
CREDENTIAL STUDY CASE
Months of Each Acquisition Sources
CASE: PAY TV SUBSCRIBER - Country: Indonesia
Pada kasus ini First Media untuk mendapatkan konsumen dengan melakukan offline/event memerlukan cost
300.000/konsumen. Menggunakan Agency X dengan melakukan paid media digital, budget yang di gunakan untuk
mendapatkan konsumen sebesar 225.000/konsumen. Setelah menggunakan Jatis nilai akusisi dapat di tekan menjadi
kisaran 100.000/konsumen.
CPA(IDR)
75.000
0
300.000
225.000
150.000
Month 1 Month 2 Month 3
Jatis/O’range!
Agency X
Offline CPA

30. O’range! Communication
CREDENTIAL STUDY CASE
OLAP atau on line application merupakan campaign yang kita buat berdasarkan
basis dari on line register untuk mereka yang akan memiliki kartu kredit.
Platform yang digunakan melalui digital ads.
OLAP
Campaign

31. CREDENTIAL STUDY CASE
OLAP Campaign materials
Campaign online application (OLAP) memiliki target KPI 10.932 leads/ conversion.
Selama 4 bulan, campaign ini berhasil melebihi target yaitu 13.966 leads/ conversion.
O’range! Communication

32. O’range! Communication
CREDENTIAL CLIENTS

33. T H A N K Y O U
O’range! Communication