The insider's guide to making money from your apps

1. YOUR APPS
The Insider’s Guide
to Making Money
from Your App

2. Many developers create new apps for the joy
of code. Yet most want to make a living, too.
Your apps deserve more
than a virtual gold star.

3. But, there are plenty of opportunities to
monetize your apps. We’re going to help you
When it comes to making
money, there is no magic bullet.
MAXIMIZEthose opportunities.

4. AGENDA
4
Select a monetization model
Get the word out with promotion
Get started

5. Before we get started, let’s look at
the platforms on offer.
AshaNokia XWindows Phone

6. WINDOWS PHONE FACTS
With more than 240,000 apps already and over 500 added daily,
Windows Phone receives over 10 million daily downloads.
Windows Phone is the fastest growing platform with 91% y-on-y
growth in 2013 with sales jumping by 50% in South America in 2013.
Windows Phone now has more than 10% share across Europe and
offers operator billing in 33 markets from over 50 carriers.

7. NOKIA STORE FACTS
The Nokia Store has a global reach that is available in 200+
countries and currently serves more than 14 million downloads
daily- and with Nokia X that number is growing fast.
With 90% of users are served in their local languages, while local
brands and developers offer regionalised content in more than
90 countries.
Content purchase options include mobile billing with more than
160 operators in over 60 markets, as well as credit card* billing
in more than 190 countries.
* For Asha only

8. Once you pick the platform, decide how
you will drive revenue for your app.
In-App Advertising
Free Trials
In-App Purchases
FREEMIUM OR FREE-2-PLAY
PAID UP FRONT
Distimo reports that more than 90% of
apps use freemium or free-2-play model.

9. IN-APP
ADVERTISING
The more times your app or game is used, the more people see
the adds, so the more impressions are racked up
When users see the ads, and more importantly click on them, you
get paid. The more clicks, the more money you make
The trick is to make an app or game that is visually appealing
enough to make users stay on and use it for long periods of time
Ads within your app or game is a quick and easy way to
generate revenue, allowing you to offer the app for free.

10. Generate revenue on Windows Phone with Vserv, Smaato,
Inneractive, AdMob & Microsoft Advertising Network.
For Asha apps, check out
Inneractive or Vserv’s
AppWrapper Solution
For Nokia X apps, check out
Admob, InMobi, Millennial Media
and MoPub

11. Cross-Promote your
apps with AdDuplex.
While not a form of in-app advertising that
you can directly monetize, have a look at
what AdDuplex can do to help you promote
your apps through its global network.

12. FREE
TRIALS
OF YOUR
APPS
Give your users the chance to try your app or game before they buy, once you have
their attention they are more likely to buy.
According to Nokia Store data, Try and Buy yields 9x more revenue than traditional
Pay per Download, while for Windows Phone this yields 10x more revenues
Try and Buy is available for Windows Phone and coming soon to Nokia X
Get started with Try and Buy for Windows Phone
Get started with Try and Buy on Nokia X

13. IN-APP
PURCHASES
(IAP)
In-App purchasing is the most successful option when it
comes to monetizing your apps, allowing you to earn more
with higher and recurring revenue opportunities.
There are different ways to make it work for you, such as
offering new features in your app, cool power-ups in a game,
or perhaps a digital currency to your users.
Developers are seeing success with in-app
purchases. As of May 2013, 40% of the top
15 highest-grossing developers have apps
that use in-app purchase.

14. MOBILE
BILLING
OR CREDIT
CARD
BILLING
Building mobile billing or credit card billing into your account is a proven route to
success and can successfully drive payments up by 600%.
Nokia Store provides mobile billing with more than 160 operators in over 60
countries. 99% of all Nokia Store transactions are done with Operator billing.
Windows Phone Store offers operator billing with more than 50 carriers in 33 markets.
Introducing Operator billing increased developer payouts from that country by as much
as 8x compared to just credit cards.

15. 15
One of the most common In-App purchases is to offer
levels to a game, or additional filters for a photo app.
It's not only about adding features, it can be about
removing them too, such as removing Ads with the
purchase of the full app.
In Nokia Store, In-App payments yielded 9X
better revenues than paid downloads.

16. IAP is designed to encourage
users to spend within your
app, allowing you to earn
70%
30%
With Operator billing
transactions developers
keep 70% of all revenue
from both Windows
Phone and Nokia Stores.

17. One company that successfully uses IAP in
their Asha apps is India’s Lunagames.
http://youtu.be/yLQeFu8ACRk

18. OTHER
WAYS TO
PROMOTE
YOUR
APPS
If you’re serious about promoting your apps,
either locally or globally, you need to use
DVLUP Campaigns.

19. Using DVLUP Campaigns you can promote
your apps via:
MERCHANDISING,
MARKETING,
or ADVERTISING opportunities.
Find out more at http://www.thinglink.com/scene/493419894772072449/

20. REMEMBER
THAT
VIRTUAL
GOLD
STAR
WE
MENTIONED?

21. DVLUP offers "Quality" Challenges for your
apps, which are based on an average of 4+
Star ratings, and increasing customer reviews
(25 up to 2500+) in the app stores.
Let’s consider the power of positive
ratings and reviews of your apps.

22. When you complete DVLUP Challenges, you earn
XP (points) which can be spent on Rewards.
Complete all seven challenges and earn up to 25,000
XP, which is enough to place your app in the
Windows Phone Store Global Spotlight seven times!
You can spend XP points on cool
stuff, such as Nokia devices and
accessories, or pay for a campaign
to promote your app.

23. READY TO
GET TO
WORK?

24. If you get 100% on the quiz, we’ll give you 50 points
on DVLUP, which you can use in our Rewards catalog.
50
Let’s see if
you’ve
been
paying
attention.
Take a quick quiz on what you’ve learned.

25. LINKS FOR EXTRA INFORMATION:
Asha Monetization on Nokia Store
Asha Monetization with Nokia Developer
Nokia X monetization opportunities
Windows Phone Monetization
Scaling the Windows Phone opportunity
AppWrapper Solution
AdDuplex
Inneractive
Monetizing apps for windows phone
Enhancements to App Download and In-App Purchase Reports
Your Apps Are Worth More Than You Think

26. Thanks.
Now let’s go make some money.