1. Because… Growing a Small Business Requires More Than a Leap of Faith.
DVIRC Next Stage Growth Strategies- For the Small Manufacturing Enterprise

2. In January 2011 Small Business Owners Can Begin Taking Advantage
of a Brand New Curriculum designed to Grow The Value of Their
Most Valuable Asset; Their Business!
The Delaware Valley Industrial Resource Center (DVIRC) in collaboration with the
SBA are pleased to announce a new and unique executive learning program
designed specifically for small business leaders that are committed to achieving
profitable business growth.
This SBA sanctioned , small business growth planning certification program will
run from January - June 2011, and includes 12 convenient evening courses.

3. Certification Benefits Include:
An actionable Strategic Growth Plan designed by each business owner, with input from
market research, business experts, and instructors, detailing specific action steps
necessary to achieve business goals.
Identify growth opportunities and learn what it takes to get to the next level of growth
Learn and how to build and maintain competitive advantage
Determine how and when to exit the business and what contributes to the business value
Build valuable networking relationships with your peers, a wide variety of subject matter
experts, business leaders, guest speakers, panelists and coaches
Get introduced to a wealth of resources and economic development organizations for
ongoing support

4. Core Curriculum Areas:
Session 1- 1/13/11
Unit 1: Deciding to Grow - Program and Participant Introductions, Intro to Strategic Growth Plans
Session 2 - 1/27/11
Unit 1: Deciding to Grow - Stories of Growth by Experienced Business Owners
Session 3 - 2/10/11
Unit 2: Evaluating Growth Opportunities - Business Valuation, Exploring Growth Opportunities, Exit
Strategies
Session 4- 2/24/11
Unit 2: Evaluating Growth Opportunities - Competitive Analysis, Voice of the Customer, Market
Research
Session 5 - 3/10/11
Unit 3: Growth Mechanics - Financial Statements and Budgeting

5. Core Curriculum Continued:
Session 6 - 3/24/11
Unit 3: Growth Mechanics - Financing, Venture Capital, Bank Loans
Session 7 - 4/7/11
Unit 3: Growth Mechanics -Marketing Strategy
Session 8 - 4/21/11
Unit 3: Growth Mechanics - Marketing and Sales
Session 9 - 5/5/11
Unit 3: Growth Mechanics - Improving Business Operations and Profit Margins
Session 10 - 5/19/11
Unit 4: Leadership and Personal Growth - Organizational Culture, Building a Team
Session 11 - 6/2/11
Unit 4: Leadership and Personal Growth - Becoming a Better Leader
Session 12 - 6/16/11
Unit 5: Strategic Growth Plans - Growth Plan Presentations

6. About DVIRC and This Effort:
DVIRC is an economic development organization with over 20 years experience focusing
exclusively on Growing Business Value for small and mid-size manufacturing enterprises.
We are pleased to announce this new and unique learning experience designed for small
business leaders seeking to protect their personal wealth through incremental
improvements, or grow their enterprise significantly.
This six month program includes 30 hours of class sessions and 10 hours of peer-to-peer
mentoring sessions, conducted in a comfortable, pragmatic “hands-on” learning
environment. A variety of instructional activities will be used throughout the program to
facilitate reflective thinking and the application of knowledge by participants, including:
panel discussions, individual and group presentations, guest speakers, facilitated
discussions, reading assignments, and coaching and feedback sessions.
Location:
DVIRC Training Center
2905 Southampton Road
Philadelphia, PA 19154
Time:
5:30 pm - 6:00 pm dinner/networking
6:00 pm - 8:30 pm class session
Cost: $750 includes all class materials and dinner for each session
Total cost for 12 sessions: $750.00
This includes all course materials and dinner at each session

7. To Learn More Please Call Keith Ashlock at:
(215) 464-8550 or Visit Us online at www.dvirc.org.