Want to better promote your personal or professional social media image or brand? If so, this presentation for Legacy International's Global Viewpoint Forum on "Social Media for Social Good: Cause Marketing and Your Brand” is for you. In this exciting session, I discuss a special kind of, marketing, “cause marketing” and provide tips on how to effectively use social media for good!

1. APRIL 23, 2020
Social Media For
Social Good:
Cause Marketing
and Your Brand
Legacy International
Virtual Global Viewpoints Forum
Danielle
Ricks
•
April
23,
2020

2. OUTLINE
Social Media
and Cause
Marketing
Background
The Human Connection
How We Are Connected
Connectivity Statistics
Positive Messaging
Cause Marketing Examples
5 Tips You Can Use Today
Presenter Info
Resources
Danielle
Ricks
•
April
23,
2020

3. WHAT IS
CAUSE MARKETING AND WHERE DOES
SOCIAL MEDIA FIT IN?
Background
Social media marketing is a great way to bring
about positive change and attract attention to
valuable social causes.
Cause marketing is a type of marketing or
advertising that focuses on social issues, such as
equality or diversity. It’s designed to raise
attention around a specific topic.
When coupled together, social media and cause
marketing = social media for social good.
Danielle Ricks • April 23, 2020

4. FOR ALL OF THE PITFALLS OF SOCIAL MEDIA, THE PROBLEM ISN’T IN THE
DEVICE. IT CAN BE USED FOR BAD, AND IT CAN ALSO BE USED FOR GOOD.
The Human
Connection
We’re a technology obsessed society.
Americans spend 4.7 hours a day on their
phones, which is one-third of the time we
are awake.
Danielle Ricks • April 23, 2020

5. Danielle
Ricks
•
April
23,
2020
A GLOBAL VILLAGE
How We
Are
Connected
There are now more than
3.8 billion social
media users around the world,
representing 49 percent of the
world's total population.
https://datareportal.com/social-media-users

6. GLOBAL
SOCIAL
MEDIA
USERS
AS
OF
2020
Connectivity Stats
Danielle
Ricks
•
April
23,
2020
The usage of social media around the world is ever-increasing.
It’s without a doubt one of the most popular online activities
that users engage in.

7. Danielle Ricks • April 23 2020
How We
Connect
Social media platform
preferences vary from one
country to another. However,
Facebook remains the world’s
most widely used social media
platform, but there are now six
social media platforms that
claim more than one billion
monthly active users each. Four
of these six platforms are owned
by Facebook.
Most Used Platforms

8. Danielle Ricks • April 23, 2020
Narratives of people you help, heart-
wrenching pictures of those who
need help, and other content meant
to inspire.
SHARE STORIES
Let your followers, as well as the
public, know what your organization
is doing for a social cause via a
strategic campaign.
DEVELOP A CAMPAIGN
Not all the content you create has
to be yours. The voice of a
supporter can speak louder than
your own.
CELEBRATE OTHERS
How to
effectively use
social media for
good?
When issues need attention and
causes need support, social media
cause marketing is the best way to
reach a mass amount of people.

9. Cause
Marketing
Social Media
Campaigns
The most compelling cause
marketing campaigns are
rooted in creating tangible
impact. They clearly link to
an outcome that makes the
world better, even if the
individual action involved is
quite small and discrete.
Dove published a video that showed how long it takes
for women to get ready. The goal? To help spread
awareness of the fact that our perception of “beauty”
is distorted, and help women with their self-esteem.
REAL BEAUTY BY DOVE
Gillette’s old slogan was “the best a man can get."
Gillette changed their slogan to "The Best Men Can Be"
to support the #MeToo movement, which aims to
combat sexual assault and harassment and prevent
this sort of behavior from happening in the future.
THE BEST MEN CAN BE BY GILLETTE
The 2014 Ice Bucket Challenge had people pour a
bucket of ice cold water over their heads, and
nominate their friends to do the same. The goal? To
raise awareness of ALS—a neurodegenerative disease
that affects nerve cells in the brain. It worked.
THE ICE BUCKET CHALLENGE BY ALS
Danielle Ricks • April 23, 2020

10. Danielle Ricks • April 23, 2020
5 Things You Can Do
Today
Facebook has provided a new set of resources
to help businesses communicate key
messages amid the COVID-19 shutdowns
around the world. These tools are a good
resource now and for any social media
communications crisis plan moving forward.
Access all of Facebook's tips and tools here:
https://www.facebook.com/business/boost/st
ay-connected-through-disruptions
Facebook Business
Resource Hub

11. The Presenter
DANIELLE RICKS
Email: danielle@daniellericks.com
Website: daniellericks.com
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: Linkedin.com/in/daniellericks
Facebook: Facebook.com/DanielleRicksProductions
YouTube: youtube.com/daniellericks
Danielle
Ricks
•
April
23,
2020

12. SOMETHING TO THINK ABOUT
Danielle
Ricks
•
April
23,
2020
Why Social Media for Social Good?

13. For COVID-19 Canva designs go to:
https://about.canva.com/coronavirus
-awareness-collection/
To access Facebook's COVID-19
business tips and tools go here:
https://www.facebook.com/business
/boost/stay-connected-through-
disruptions
Free Resources
Danielle
Ricks
•
April
23,
2020