This presentation is brought to you by the Digital Innovation Group at Engauge Lunch N' Learn Series.

3. http://www.wired.com/geekdad/author/kovalic/

5. What is a QR Code? A QR codes data is laid out in an array of cells arranged into a two-dimensional matrix where information is encoded both vertically and horizontally.

7. Evolution of Barcodes http://www.denso-wave.com/qrcode/aboutqr-e.html

14. Source: 2010-09 ScanLife-Mobile-Barcode-Trend-Report

15. QR-code generation and use has increased by 700% in 2010. In July 2010, there were more scans in a single month than all of 2009 combined. The last 3 months have seen the steepest increase which points to accelerated growth for the fourth quarter and beyond. Source: 2010-09 ScanLife-Mobile-Barcode-Trend-Report

16. Top 10 U.S. States By Scanning Source: 2010-09 ScanLife-Mobile-Barcode-Trend-Report While relative population size is the primary reason for local scan volume, some states like California, Ohio and New Jersey are over-indexing.

17. Representative Demographics of QR Users Source: 2010-09 ScanLife-Mobile-Barcode-Trend-Report

18. Share of Mobile Operating Systems that Scan Source: 2010-09 ScanLife-Mobile-Barcode-Trend-Report iPhone & BlackBerry OS are slightly under-indexed based on the current share of market. Windows Mobile is significantly lower which is primarily driven by the lack of a mature download portal available to a wide variety of devices.

21. Google Goggles Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things that aren't easy to describe in words.

22. Google Goggles Watch this video:

29. Who’s Using this Technology Chevy places QR Codes on cars during SXSW festival. Allows consumers to pay cash with a simple scan from their phone. Starbucks uses QR Codes in their mobile app to allow consumers to pay cash when they scan their phone. Calvin Klein New York City Billboard displays a giant QR code promoting Calvin Klein Jeans.

30. Who’s Using this Technology Clinique uses a QR Code in an ad in Vogue Magazine. Be The One campaign uses QR Codes to help save the Gulf. PCC Natural Markets plan to use QR Codes in their produce department so shoppers can watch product-specific informational videos on their phones.

31. Who’s Using this Technology The GAP uses in-store QR Codes to promote their Black Magic Pant Collection. Toys “R” Us launches new mobile campaign integrating QR Codes on signage and shelf talkers. Heineken places codes on packaging and coasters.

32. Delta Airlines Boarding Passes Delta allows its passengers to check in for their flight via a QR code in their mobile app rather than presenting a paper boarding pass.

33. Gap In-Store Signage

35. Bravo TV Commercial

36. Uncle Ben’s Uses SnapTags

38. Tag Heuer Ads in WSJ and Glamour Magazine

39. Tag Heuer Ads in WSJ and Glamour Magazine