3. Flow of presentation
• Introduction
• Definition
• Reasons for promoting
agripreneurship
• Classification
• Possible areas of agripreneurship
• Prospects
• Retrospects
• Training institutes
• Case studies
• Success stories
• Conclusion
3
4. AGRIPRENEURSHIP
Agripreneur defined as “entrepreneur whose main business
is agriculture or agriculture-related”
Agriculture + Entrepreneur = Agripreneur
Agripreneurship defined as “generally, sustainable,
community-oriented, directly-marketed agriculture
5. MAJOR REASONS FOR PROMOTING
AGRIPRENEURSHIP IN INDIA
In India, 52% of total land is cultivable as against 11% in the
world.
All 15 major climates of the world, snow bound Himalayas to
hot humid southern peninsula; Thar desert to heavy rain areas
all exist in India.
There are 20 agro-climatic regions and nearly 46 out of 60
soil types in the country. Sunshine hours and day length are
ideally suited for round the year cultivation of crops
India is the center for biodiversity in plants, animals, insects,
micro-organism and accounts for 17% animal, 12% plants
and 10% fish genetic resources of the globe. In the live stock
sector, India has 16% of cattle, 57% of buffalo, 17% of goats
and 5 % of sheep population of the world.
9. CLASSIFICATION OF AGRIPRENEURS
Commercial farmers – one who cultivates a field crop, plantation
crop , or a horticultural crop in an area of one acre and sale in the
markets
On farm agripreneurs - one who are involved in farm business
activities which are not land intensive , for the production of food ,
fiber, or horticultural raw material .
Off farm agripreneurs – one who runs units using farm based
agricultural produce as raw materials to be processed into value
added products.
Senthilvinayagam, 1998
10. POSSIBLE AREAS OF AGRIPRENEURSHIP
On farming activities
Agro produce processing units:
Agro Produce manufacturing units:
Agro-inputs manufacturing units
Agro service center's:
12. PROSPECTS OF AGRIPRENEURS
Provides employment opportunities
Check on migration of rural population
Balanced regional development
Check on social evils.
Awaken the rural youth
Improves standard of living.
Proper utilization of local resources.
Earnings of foreign exchange
Improvement in per capita income
13. RETROSPECTS OF AGRIPRENEURS
Lack of finance
Lack of knowledge
Lack of technical know-how
Absence of enterprising skill
Lack of infrastructural facilities
Adverse social, cultural and industrial environment
Lack of market information due to poor
communication facility
CONT..
14. Non availability of skilled labors
Low quality products
Fear to invest in the business
Competition
Middleman
CONT..
16. MSME
The Micro, Small and Medium Enterprises (MSME) Act,
2006 was enacted to facilitate the promotion,
development and enhancing the competitiveness of
micro,small and medium enterprises.
Ministry of MSME is implementing the entrepreneurship
development and skill upgradation schemes through
appropriate training facilities. The Ministry has set up
three national level Entrepreneurship Development
Institutes
17. SMALL FARMERS’AGRICULTURE-BUSINESS
CONSORTIUM (SFAC)
Its fundamental objective is to link the small farmers to
agricultural value chain, which includes investments,
technology and markets in association with private,
corporate or cooperative sector.
It also provides capital support in the form of Venture
Capital Assistance and Project Development Facility.
One of the mandates of SFAC is to promote the farmer
producer organisations (FPOs) and their integration in
agriculture value chain.
The beneficiaries are agripreneurs
18. THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP
AND SMALL BUSINESS DEVELOPMENT (NIESBUD),
NOIDA , UTTAR PRADESH.
This institute is engaged in training, consultancy, research,
etc. in order to promote entrepreneurship. The major
activities of the institute are Training of Trainers,
Management Development Programmes, Entrepreneurship-
cum-Skill Development Programmes, Entrepreneurship
Development Programmes and Cluster Intervention.
19. INDIAN INSTITUTE OF ENTREPRENEURSHIP (IIE),
GUWAHATI
The major activities are
Designing and organising training activities for different
target group and undertaking research in the relevant to
entrepreneurship.
Improving the efficiency, effectiveness and delivery of the
change agents and development practitioners i.e. trainers,
support organizations engaged in enterprise building. etc.
Provide consultancy service to the prospective and existing
entrepreneurs.
Increasing the outreach of activities of the institute through
collaborative activities and increasing their effectiveness
through use of different tools of information technology.
20. THE ENTREPRENEURSHIP DEVELOPMENT
INSTITUTE OF INDIA (EDI) , AHMEDABAD,
GUJARAT
This institute is engaged in training, research and
consultancy in the field of entrepreneurship. It helps in
promoting micro enterprises at rural level and
improvement of managerial capabilities of small scale
industries. It also provides 23 support system to facilitate
potential and existing entrepreneurs establish and
manage their enterprises.
21. .
NATIONAL INSTITUTE OF FOOD TECHNOLOGY
ENTREPRENEURSHIP AND MANAGEMENT (NIFTEM) ,
HARYANA
The main aim of this institute is "Skill Development
and Entrepreneurship Development" for the food
technology sector.
The major activities are :
• To conduct Frontier Area Research and foster Innovation
for development of the sector.
• Up-gradation of SME food processing clusters
• To promote cooperation and networking among existing
institutions within India and Abroad
22. AC&ABC
9th April 2002, Government of India was launched
agriclinics and agribusiness centres (ACABC)
scheme which is being implementing jointly by
NABARD and MANAGE since its inception.
Presently, 116 nodal training institutes (NTIs)were
providing specialized training, government also
providing subsidy based credit facilities to
agrigraduates for setting up agriventure.
23. KIADB
Developing the industrial estates.
Purchase the sites from the farmers and make the
site as industrial area.
which provides for expeditious acquisition of lands
for industrial and infrastructure purposes. KIADB,
besides forming layouts with all infrastructure
facilities for promotion of industries, also acquires
lands in favour of various State & Central Govt.
Departments/ Organizations and Single Unit
Complexes, for setting up of projects on stand
alone basis.
24. KAPPEC
To overcome these problems in the interest of the farmers
and as per the recommendations of the agricultural policy
of the state and to develop and promote the production,
processing and export of agriculture, horticulture and
floriculture products, Government.
ACTIVITIES:
Procurement, Processing and export of variety of
agriculture and horticulture commodities.
Creation of awareness among the farmers about growing
export quality produce.
Assisting and guiding the budding entrepreneurs for
undertaking exports of agriculture and horticulture
commodities from Karnataka.
25. TECSOK
TECSOK is a multidisciplinary management
consultancy organization promoted by the
Government of Karnataka to provide reliable
consultancy services in India.
MAJOR ACTIVITIES:
Feasibility studies and environment impact studies.
Market survey and research
Consultancy for agro-base industries as a Nodal
Agency of Government of India.
27. PROBLEMS FACED BY AGRIPRENEURS IN
STARTING AND OPERATING
AGRIVENTURES UNDER ACABCS SCHEME IN
RAJASTHAN STATE
Methodology:
The study was conducted in rajastan.
Random sampling method
Sample size was 150
Ex post-facto research design
28. TABLE 1: PROBLEMS FACED BY THE TRAINED AGRIGRADUATES IN
STARTING THEIR AGRIVENTURES (N=92)
SL.N
O
Particulars of problem No of
responden
ts
percentag
e
1 Lack of own money to start business 88 95.65
2 Bank hesitate to finance 70 76.08
3 Lack of proper support from NTIs 82 92.39
4 High rate of interest on loan 75 81.52
5 Banks not responding to proposals 73 79.34
6 Many banks do not know about the AC
&ABCs
54 58.69
7 Lack of collateral security 66 71.73
8 Lack of family support 82 89.13
9 Lack of business and field experience 78 84.78
10 Fear to fail business due to risk 69 75.00
11 Employment in public and private sector 14 15.21
12 A lot of bank formalities in getting bank loans 75 81.52
29. TABLE 2: PROBLEMS FACED BY THE TRAINED
AGRIGRADUATES IN OPERATING AGRI VENTURE (N=58)
S.N
o.
Particulars of Problem No. of
Respondent
s
Percentag
e
1. Heavy competition from existing
market players.
53 91.37
2. Marketing and Infrastructural
problems.
50 86.20
3. Perishability and seasonality of
products.
45 77.58
4. Fluctuation in demand and prices of
products.
41 70.68
5. Illiteracy and lack of knowledge of the
farmers.
39 67.24
6. Insufficient cash in hand to run
business.
36 62.06
7. Farmers asking the products on credit
sales.
30 51.72
8. Average support from family 28 48.27
30. MARKETING PROBLEMS AND PROSPECT OF RURAL
WOMEN
ENTREPRENEURSHIP IN KARNATAKA
Objectives of the study:
1To understand the marketing and other problems
encountered by rural women entrepreneurs.
Methodology:
The study was conducted in Gulbarga, bidar and
raichur districts of North Karnatka
Random sampling method
Sample size was 250
Ex post-facto research design
31. TABLE 1 :DISTRICT WISE SELECTION OF THE
RESPONDENTS
Si No District No of
Respondents
% Of the
Respondents
01 BIDAR 80 32
02 GULBARGA 90 36
03 RAICHUR 80 32
total 250 100
32. TABLE 2 :ENTREPRENEURS ACCORDING TO THEIR
SALES/MARKETING PROBLEMS
Sl.no Reasons for marketing problems No. of
units
Percentage
1 Competition 33 13.20
2 Price 69 27.60
3 Quality 26 10.40
4 Advertisement 53 21.20
5 Change of fashion/taste 07 5.56
6 Antipathy towards local products 05 3.96
7 Competition from substitute
products
02 1.58
8 Transportation 05 3.97
9 Seasonal Demand 03 2.38
10 Delay in government purchase 69 27.60
total 250 100
33. PROBLEMS FACED BY RURAL WOMEN
ENTREPRENEURS OF RAJASTHAN
METHODOLOGY:
The study was conducted in jhunjhunu district of
rajasthan
Random sampling method
Sample size was 60
Ex post-facto research design
34. TABLE 1: FREQUENCY AND PERCENTAGE DISTRIBUTION
OF
RESPONDENTS ACCORDING TO THE SOCIAL PROBLEMS
RELATED TO ENTREPRENEURIAL FUNCTIONS(N=30)
Sl.no Particulates EW NEW
1 Feeling of Discrimination
• Due to caste 24 (80.00) 23 (76.67)
• Due to gender 16 (53.33) 11 (36.67)
• Due to education 13 (43.33) 21 (70.00)
2 Type of Biasness
• Sales are affected 24 (80.00) 22 (73.33)
• Acceptance of product by
other caste
19 (63.33) 21 (70.00)
• Labour problem 29 (96.67) 26 (86.67)
• Raw material availability 21 (70.00) 18 (60.00)
• Government schemes 26 (86.67) 24 (80.00)
3 Family interference 16 (53.33) 26 (86.67)
4 Do not have supportive network 12 (40.00) 21 (70.00)
5 No help from informal groups 12 (40.00) 21 (70.00)
35. TABLE 2: FREQUENCY AND PERCENTAGE DISTRIBUTION
OF
RESPONDENTS ACCORDING TO THE ENTREPRENEURIAL
PROBLEMS(N=30)
Sl.no Particulars EW NEW
1 Earn less money 16(53.33) 9 (30.00)
2 Money problem 2 (6.67) 2 (6.67)
3 Lack of experience 18(60.00) 26(86.67)
4 Inconvenience in
procuring raw material
22 (73.33) 24(80.00)
36. TABLE 3: FREQUENCY AND PERCENTAGE
DISTRIBUTION OF
RESPONDENTS ACCORDING TO THE FINANCIAL
PROBLEMS(N=30)
Sl.no Particulates EW NEW
1 Problem in arranging finance at
various stages of entrepreneurship
16(53.33) 20(66.67)
2 Procedure of Finance
• Lack of knowledge 30(100.00) 30(100.00)
• Time consuming 12(40.00) 5(16.67)
• Complicated 8(26.67) 5(16.67)
3 High rate of interest 28(93.33) 30(100.00)
4 Fear of middle man 3(10.00) 6(20.00)
37. SUCCESS STORIES OF AGRIPRENEURS
1. A graduate from bijapur district.
Shri. Shrishal Somapur
38. Shri. Shrishal Somapur who hails from Bijapur District of
Karnataka.
Born in an agricultural family, he completed his graduation in
Agriculture from the University
of Agricultural Sciences, Dharwad, in the year 1990
Later he joined Indo American Hybrid seeds (India) Pvt.Ltd.
where he was in-charge of seed production for 15 years.
He was inspired by the AC&ABC Scheme and underwent
training at the Centre for Entrepreneurship
Development(CED), Hyderabad.
Later he resigned his job and started a Seed production unit
under the name Maxima Seeds – Seeds for Better Future,
which is equipped with sophisticated Research and
Development facilities in a 10 acre farm, processing and
packing facilities such as Grader, Gravity Separator, De-
stoner, Treater, automatic weighing and bagging unit, with
9000 sft. storage facility on NH -7 bypass Road at Shadnagar,
Mahaboobnagar district,Andhra Pradesh
39. SERVICES PROVIDED BY MAXIMA SEEDS ARE:
Open pollinated and Hybrid seed production of vegetables
and field crops
Method demonstrations on new varieties and cultural
practices for farmers
Regular field visits to deliver timely technical advice to the
needy farmers
Advisory services on plant protection measures
and best practices in field crops and horticultural
crops
Advisory services on market linkages.
Maxima seeds is extending its services to more than 1000
farmers in 100 villages and has a turnover of Rs.1.2 Crores and
a net profit of Rs.20 Lakhs. Maxima Seeds received loan from
Canara Bank. Shri Shrishal would like to expand his venture
towards bio-pesticides which is the next crucial step to take care
of sustainable agriculture.
40. A farmer from mandya
K. K. Subramani, 53 hails from Bommuru Agrahara
, Srirangpatna Tq, Mandya district, Karnataka.says
that, "It is interesting and surprising that the
Seventh largest and second highly populated
country India imports around one ton of Papaya
seeds from a Taiwan based company. The seeds
are priced at Rs.300,000 per kg.
41. Shri Subramani worked for 20 years in a Government
research station and private seed companies. Owing to
passion to replace the Taiwan Papaya variety, Shri
Subramani quit the job and returned to his native place
and started farming scientifically. Two acres of land was
tilled and kept available for Papaya research.
he applied and joined at M/s. Terra-Firma Bio
Technologies Ltd., Bengaluru. Throughout training, he
interacted with many people from different spheres like
Management experts, Bankers, Technical resource
persons and successful Agripreneurs. He learnt about
market survey, project preparation, record keeping,
accounting etc.during the training.
42. After successful completion of training, he registered his firm
by name of AgriMaa Biosciences. Bank loan of Rs.4.50 lakhs
was sanctioned from Canara Bank, Hi-tech branch JC Road,
Bengaluru and NABARD offered him 36% of subsidy. With full
enthusiasm,Shri Subramani started research and giving
consultancy on scientific package of practices on commercial
and horticulture crops.
Commercially, Shri Subramani is tied-up with many seed
companies and getting contract for multiplications of the F1
Red dwarf Papaya seeds. Today, AgriMaa Biosciences is a
well known name for complete scientific solutions of farming.
Total 300 farmers from 60 villages are regular customers of
the firm. The turnover of the AgriMaa Biosciences Agri-venture
is Rs.90 lakhs, and 15 science graduates are recruited in the
firm. Shri Subramani, extends his message to the fellow
Agripreneurs ‘Take up any idea, get fully involved in it and
keep doing it until you reach your goal.”