1. Thought
Presented by: Demanday Group

2. Position yourself as an industry expert by creating videos that
provide insights, analysis, and commentary on relevant topics
or trends in your industry. Share your expertise and establish
credibility.

3. Thought leadership is a powerful strategy to
showcase your expertise and establish credibility
in your industry. Creating videos that provide
insights, analysis, and commentary on relevant
topics or trends can be an effective way to
position yourself as an industry expert.

4. Here are some moves to assist you with the
beginning:
Identify Your Niche
Research Current Trends and Topics
Plan Your Content
Be Authentic
Provide actionable insights
Use Visuals Effectively
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7. Keep it Concise
8. Engage with Your Audience
9. Leverage Social Media
10. Consistency is Vital
11. Monitor Analytics
12. Collaborate with Others

5. 1 Identify Your Niche: Determine the specific area within
your industry where you have the most expertise and
knowledge. Focusing on a niche will allow you to become a
recognized authority in that particular domain.
2. Research Current Trends and Topics: Stay up-to-date with
the latest developments and trends in your industry. This will
help you identify topics that are relevant and interesting to
your target audience.

6. 3. Plan Your Content: Create a content calendar outlining the
topics you want to cover in your videos. Organize your ideas
and structure your content to deliver valuable insights to
your viewers.
4. Be authentic: Your authenticity and passion for the
subject matter will resonate with your audience. Speak from
your own experience and share real-life examples whenever
possible

7. 5. Provide actionable insights: While it’s essential to
showcase your knowledge, remember that your viewers are
looking for practical advice they can apply to their situations.
Offer actionable insights and solutions to common problems
in your industry.
6 Use Visuals Effectively: Utilize visuals, graphs, and
illustrations to support your commentary. Visual aids can
help clarify complex concepts and engage your audience.

8. 7. Keep it concise: Attention spans are limited, so aim to keep
your videos concise and to the point. Separate complex
points into effectively absorbable portions
8. Engage with Your Audience: Encourage comments and
questions from your viewers. Respond to their inquiries and
engage in discussions to build a community around your
content.

9. 9. Leverage Social Media: Share your videos across different
social media platforms to reach a broader audience. Engage
with influencers and other thought leaders in your industry
to expand your reach.
10. Consistency is Vital: Lay out a normal presenting plan to
make your crowd draw in and want more and more.
Consistency will also help you build trust and credibility over
time.

10. 11. Monitor Analytics: Keep track of the performance of your
videos. Pay attention to metrics like views, engagement, and
audience demographics to refine your content strategy.
12. Collaborate with Others: Consider collaborating with
other experts or influencers in your industry. Collaborative
content can introduce you to new audiences and provide
diverse perspectives.

11. Remember, thought leadership is not built overnight. It
requires dedication, commitment, and the willingness to
continuously learn and improve. By consistently providing
valuable insights and commentary through your videos, you
can position yourself as a respected industry expert and
cultivate a loyal following.