The document describes 14 challenges and 1 ultimate challenge that various products carried out to test their quality and strength against opponents. Each challenge involves pitting a product against a distinct item or situation, with the challenges recorded on video platforms like YouTube. The challenges aim to entertain audiences and demonstrate a product's quality through direct competition or tests.

1. digital fridays:
quality
challenge

3. are you not entertained?

4. quality
challenge
What to do with a product that
enters the market, struggles
with image issues or is just
really good? You have to throw
down the gauntlet in front of
thousands of Internet users.

5. challenge 1
vs
Nissan Patrol
Beethoven

6. youtube.com/watch?v=JEYAIfOzjsE

7. challenge 2
vs
Volvo Trucks
quarry

8. youtube.com/watch?v=7N87uxyDQT0

9. challenge 3
vs
VW Golf BM
road E06

10. youtube.com/watch?v=GB84fiYr-Bw

11. challenge 4
vs
MINI Cooper
Porsche 911

12. www.warc.com/Content/ContentViewer.aspx?
ID=5d0698fe-0e08-4a6f-bde5-e0356db2d2ed

13. challenge 5
vs
Toyota IQ
Belgian streets

14. youtube.com/watch?v=F3I8yGcEUOo

15. bonus challenge
vs
Daewoo Tico
Tesco

16. youtube.com/watch?v=RIuAZThCooU

17. challenge 6
vs
Finn Air
quality hunters

18. youtube.com/watch?v=_dJRfSAAP4Q

19. challenge 7
vs
McDonald’s
customer questions

20. youtube.com/watch?v=MBm8145-wp4

21. challenge 8
vs
Protoleaf
radioactive soil

22. beta.canneslionsarchive.com/entries/488698/the-soil-restaurant

23. challenge 9
vs
Google Chrome
time

24. youtube.com/watch?v=nCgQDjiotG0

25. challenge 10
vs
Nokia Lumia 900
hammer and nails

26. youtube.com/watch?v=Jf1fRu9YgfE

27. challenge 11
vs
Hema Push-Up
a man

28. youtube.com/watch?v=6ImZNbQqAwU

29. challenge 12
vs
Febreze
azer wrestlers

30. youtube.com/watch?v=pUN9ser3BZM

31. challenge 13
vs
plecak evoc
enraged mob

32. youtube.com/watch?v=mShuK_YnYUI

33. challenge 14
vs
Columbia
angry cat

34. youtube.com/watch?v=_7dlX4X-kco

35. ultimate challenge
vs
Blendtec
Nokia
3310
iPad
Mayan
calendar
Justin
Bieber

36. youtube.com/watch?v=lAl28d6tbko

37. quality challenge in a nuthsell
1
one
benefit
2
distinct
opponent
3
engaged
audience

38. the end