This is a 6 minute presentation for my BNI chapter presentation on 4/17/2013. The emphasis is on the Zero Moment of Truth as described by Google. We also emphasize the growing importance of mobile marketing.

2. The Traditional Mental Model of Marketing
(B2C)
2
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
At shelf
In-store
Experience

3. The New Mental Model of Marketing (B2C)
3
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Pre-shopping |
In-store | In-home
At shelf
In-store
Experience

4. The Traditional Mental Model of Marketing
(B2B)
Stimulus
4
Second Moment
of Truth
First Moment of
Truth

5. The New Mental Model of Marketing (B2B)
5
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Which becomes the
next person’s ZMOT

6. 6
Inbound Marketing
Getting visitors to raise their hand
• More of the Correct Content
• In the Correct Place
• At the Correct Time

7. Mobile Marketing Stats You Should Know
7
• Apple and Android represent more than 75% of the smartphone market.
• 30% of US consumers use mobile devices for shopping. (Nielsen Mobile Consumer Report)
• 80% of physicians use mobile devices at work. (Information Week)
• 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during
their last visit. (Gomez)
• 37% of consumers think that most mobile sites are difficult to navigate. (econsultancy)
• Facebook has 1.2 billion users globally, 168.8 million in the U.S. 54% of global users access
Facebook via mobile. (socialbakers)
• Instagram – 45 million monthly average users globally. (AppData)
• Twitter – 500 million users globally, 140 million in U.S. 60% of those users access Twitter via
Mobile. (VentureBeat | AllThingsD)
• 91% of mobile internet access is for social activities, versus just 79% on desktops. (Microsoft Tag)
• 27% of emails are opened on mobile devices (Sirona Consulting)
• Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Marketing Technology Blog)
• Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from
over $9 billion last year. (Gartner)
• US Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it.
Mobile ad revenue on Facebook is expected to reach $1 billion this year. (eMarketer)
• $20 billion in mobile sales at eBay expected this year, up from $13 billion last year. (eBay)
• 48% growth in mobile payments is expected in the US, going from $18 billion this year to
$90 billion in 2017. (Forrester)
• 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop
more than once per week; and 12% use them to shop every day! (eMarketer)
• By 2014, one in four mobile phone users will redeem a coupon via a mobile device. (eMarketer)
• Mobile commerce will account for 15 percent of total e-commerce sales this year. (eMarketer)

8. 8
Please take out your Cell Phones
Please Tweet and post to Facebook and Google +
At my BNI meeting I saw impressive
talk on
Inbound Marketing & Social Media
@digitalinbound
http://slidesha.re/15dwqeu

9. 9
David C Aaronson
323.205.5498
david@DigitalInbound.com
www.DigitalInbound.com