1. Marketing, Audience +Marketing, Audience +
Convergence:Convergence:
The World’s End +The World’s End +
The Cornetto Trilogy (and Paul!)The Cornetto Trilogy (and Paul!)
2. CONVERGENCECONVERGENCE
A term to describe the blurring of onceA term to describe the blurring of once
distinct boundaries between technologiesdistinct boundaries between technologies
and media:and media:
Both Warp and WT are TV producersBoth Warp and WT are TV producers
The Marvel Universe another eg of that!The Marvel Universe another eg of that!
The smartphone is now a filming deviceThe smartphone is now a filming device
(Tangerine shot on an iPhone) and screen,(Tangerine shot on an iPhone) and screen,
plus source of illegal downloadingplus source of illegal downloading
Games consoles are entertainment centresGames consoles are entertainment centres
Consumers and prosumers can access high-Consumers and prosumers can access high-
level filming and editing kit (Macs and FCPX;level filming and editing kit (Macs and FCPX;
4K DSLRs like Sony A58 and GoPro)4K DSLRs like Sony A58 and GoPro)
3. SOCIAL MEDIASOCIAL MEDIA
Convergence is also a process of blurringConvergence is also a process of blurring
the line between audience + producer:the line between audience + producer:
Snakes on a Plane!Snakes on a Plane!
Marketing begins much sooner now andMarketing begins much sooner now and
continues long after release (eg rom-comcontinues long after release (eg rom-com
pages post updates on facebook onpages post updates on facebook on
Valentines/Mothers/Xmas Day!)Valentines/Mothers/Xmas Day!)
Fan-made videos and ‘UGC’ (user-Fan-made videos and ‘UGC’ (user-
generated content) is central to marketinggenerated content) is central to marketing
4. DIGITISATION + DISRUPTIONDIGITISATION + DISRUPTION
Piracy has been made much easier withPiracy has been made much easier with
digitised media – most of you have donedigitised media – most of you have done
thisthis
Digitisation also undermines age ratingDigitisation also undermines age rating
restrictionsrestrictions
DVD region coding is also easy to getDVD region coding is also easy to get
aroundaround
In theory disruption of digitisation shouldIn theory disruption of digitisation should
level the playing field for Indies andlevel the playing field for Indies and
newcomersnewcomers ……
BBut this is debatable!ut this is debatable!
5. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
6. Why was Shaun successful?Why was Shaun successful?
Main detail/focus on Worlds End as more recent, butMain detail/focus on Worlds End as more recent, but
this is important contextthis is important context
Budget just £2m but $30m global, 16 countriesBudget just £2m but $30m global, 16 countries
UK leads at that time known through sitcom Spaced,UK leads at that time known through sitcom Spaced,
no real star factorno real star factor
Smart triple hybrid: zom-rom-com; poster taglineSmart triple hybrid: zom-rom-com; poster tagline
pushed this: ”a romantic comedypushed this: ”a romantic comedy … with zombies!”… with zombies!”
HHorror for guys, rom for galsorror for guys, rom for gals
Universal’s distributionUniversal’s distribution
Early, innovative online marketing by WT themselves:Early, innovative online marketing by WT themselves:
commissioned web designers RedBerry who came upcommissioned web designers RedBerry who came up
with Shaun of the Dead Space Invaders: retro,with Shaun of the Dead Space Invaders: retro,
nostalgia for older audience + fun novelty for youngernostalgia for older audience + fun novelty for younger
tootoo
7. Shaun PosterShaun Poster The central genre beingThe central genre being
satirised was familiar andsatirised was familiar and
successful (just think ofsuccessful (just think of
The Walking Dead now!)The Walking Dead now!)
The inclusion of the blonde female was significant, boostingThe inclusion of the blonde female was significant, boosting
female appeal (identification, as the uses + gratifications modelfemale appeal (identification, as the uses + gratifications model
outlines) as well as exploiting male gaze or sex appealoutlines) as well as exploiting male gaze or sex appeal
8.
9. Why was Hot Fuzz successful?Why was Hot Fuzz successful?
Still WT2 but the budget doubled, enabling effectiveStill WT2 but the budget doubled, enabling effective
stunts + SFX including explosionsstunts + SFX including explosions
The oo-ar Cornish accent was difficult!!!The oo-ar Cornish accent was difficult!!!
Again, the film satirised a well-known AMERICANAgain, the film satirised a well-known AMERICAN
genre, the cop buddy movie (which more recentlygenre, the cop buddy movie (which more recently
has been revived with The Heat and 22 Jumphas been revived with The Heat and 22 Jump
Street)Street)
The Cornetto Trilogy concept boosted marketingThe Cornetto Trilogy concept boosted marketing
Simon Pegg’s growing fameSimon Pegg’s growing fame
WT again getting involved in marketing, not leavingWT again getting involved in marketing, not leaving
it to distributor: Hot Fuzz Pacman used the sameit to distributor: Hot Fuzz Pacman used the same
effective trick as before! Sites for both movies alsoeffective trick as before! Sites for both movies also
featured lots of video clips with Pegg and Frostfeatured lots of video clips with Pegg and Frost
talking directly to the audience through on-settalking directly to the audience through on-set
diariesdiaries
10. InternationalInternational
marketing couldmarketing could
highlight the action ahighlight the action a
still low but higherstill low but higher
than SotD budgetthan SotD budget
allowedallowed
The clearly anchoredThe clearly anchored
genre ensured thegenre ensured the
British slang of ‘fuzz’British slang of ‘fuzz’
wasn’t an issue forwasn’t an issue for
internationalinternational
audiencesaudiences
11. The Cornetto Trilogy wasn’t yet being named (itThe Cornetto Trilogy wasn’t yet being named (it
would be for The World’s End) but the link with SotDwould be for The World’s End) but the link with SotD
was a major marketing element; the franchisewas a major marketing element; the franchise
workedworked
12. By this stage there was a lot of UGCBy this stage there was a lot of UGC
and fan artand fan art
13. The cop buddy movie has a long,The cop buddy movie has a long,
well-recognised heritage andwell-recognised heritage and
continues to thrivecontinues to thrive
14.
15.
16. After SotD/HF: PaulAfter SotD/HF: Paul
Simon Pegg was now becoming a star inSimon Pegg was now becoming a star in
the US and internationally, playing Scottiethe US and internationally, playing Scottie
in the Star Trek reboot a big step upin the Star Trek reboot a big step up
Paul took $98m from a $40m budgetPaul took $98m from a $40m budget
A-lister Seth Rogen and a US settingA-lister Seth Rogen and a US setting
Safe genre ground, the ET-like sci-fi (+ aSafe genre ground, the ET-like sci-fi (+ a
road movie plus comedy, with a littleroad movie plus comedy, with a little
romance too)romance too)
Tie-ins such as the Tango campaignTie-ins such as the Tango campaign
boosted the film, something Warp cannotboosted the film, something Warp cannot
benefit from (the 15/R ratings also keptbenefit from (the 15/R ratings also kept
this acceptable for corporate brands)this acceptable for corporate brands)
17. After SotD/HF: PaulAfter SotD/HF: Paul
WT have produced many movies whichWT have produced many movies which
are set in the US and features onlyare set in the US and features only
American characters, and have minimalAmerican characters, and have minimal
‘Britishness’‘Britishness’
United 93, Green Zone, Frost/Nixon andUnited 93, Green Zone, Frost/Nixon and
Coen Brothers movies like The BigCoen Brothers movies like The Big
LebowskiLebowski
They have also used the reverse trick ofThey have also used the reverse trick of
an American ‘fish out of water’ in Englandan American ‘fish out of water’ in England
(Wild Child, Notting Hill)(Wild Child, Notting Hill)
18. A major tie-in campaign, Tango had a video campaign, aA major tie-in campaign, Tango had a video campaign, a
Facebook campaign & echoed the edgy humour of the 15/RFacebook campaign & echoed the edgy humour of the 15/R
rating (18/NC-17 would have been too far!):rating (18/NC-17 would have been too far!): too much Tangotoo much Tango
made me probe an alienmade me probe an alien. Its debatable if Tango were targeting. Its debatable if Tango were targeting
younger teens with cut-out downloadable mask jpgs + colouryounger teens with cut-out downloadable mask jpgs + colour
19. Links with specific cinema chains is a tactic used successfullyLinks with specific cinema chains is a tactic used successfully
with World’s End toowith World’s End too
20. Marketing techniques:Marketing techniques:
Intertextuality with anIntertextuality with an
older movie for an adultolder movie for an adult
audienceaudience (Close(Close
Encounters of the ThirdEncounters of the Third
Kind);Kind);
Moderately rude humourModerately rude humour
also in the tagline;also in the tagline;
US A-lister;US A-lister;
Linking to Hot FuzzLinking to Hot Fuzz
Valentines Day releaseValentines Day release
to make it a date movie +to make it a date movie +
boost female appealboost female appeal
21. A clear genre + concept that communicatesA clear genre + concept that communicates
well internationally; Pegg and Frost aren’twell internationally; Pegg and Frost aren’t
the key selling point internationallythe key selling point internationally
22. Director asDirector as
marketing toolmarketing tool
Linked to hit USLinked to hit US
comedy Superbadcomedy Superbad
through the directorthrough the director
(Greg Mottola); his(Greg Mottola); his
name not used, just thename not used, just the
filmfilm
Unrated US releasesUnrated US releases
are common to provideare common to provide
edgier material +edgier material +
motivation to buy themotivation to buy the
DVD editionDVD edition
23. Genre-ledGenre-led
As for otherAs for other
international markets,international markets,
some US marketingsome US marketing
didn’t use images ofdidn’t use images of
Pegg and Frost, thePegg and Frost, the
notional stars!notional stars!
26. World’s End: Fail?World’s End: Fail?
SotD $30m world box office from £2mSotD $30m world box office from £2m
budgetbudget
Hot Fuzz: $81m from £8mHot Fuzz: $81m from £8m
(Paul $98m from $40m)(Paul $98m from $40m)
The World’s End: $46m from $20mThe World’s End: $46m from $20m
A RELATIVE failureA RELATIVE failure … why?… why?
Much of the marketing was smart andMuch of the marketing was smart and
zeitgeisty, making good (and continuing) usezeitgeisty, making good (and continuing) use
of social media ...of social media ... BBut the target audience wasut the target audience was
a mismatch for SOME key aspects of thea mismatch for SOME key aspects of the
production...production...
27. GENRE FAIL: ???GENRE FAIL: ???
Zombie and cop buddy are very clearZombie and cop buddy are very clear
genres with strong conventions that a verygenres with strong conventions that a very
wide, mainstream, even four quadrantwide, mainstream, even four quadrant
(young-ish, older, male, female) audience(young-ish, older, male, female) audience
can grasp or recognisecan grasp or recognise
This was aThis was a … not quite road movie,… not quite road movie,
comedy for the first half, weird sci-fi for thecomedy for the first half, weird sci-fi for the
second half (Dr Who and 1950ssecond half (Dr Who and 1950s
references that aren’t so universal!)references that aren’t so universal!)
28. AGE FAIL?AGE FAIL?
The soundtrack is very prominent in this movieThe soundtrack is very prominent in this movie
If you aren’t familiar with 80s acts like TheIf you aren’t familiar with 80s acts like The
Sisters of Mercy or Primal Scream then you’reSisters of Mercy or Primal Scream then you’re
missing out on substantial chunks of themissing out on substantial chunks of the
preferred reading (Stuart Hall)preferred reading (Stuart Hall)
Gary King (Pegg) wears a Sisters t-shirtGary King (Pegg) wears a Sisters t-shirt
Even some 80s buffs may fail to recogniseEven some 80s buffs may fail to recognise
artists such as the Soup Dragons!artists such as the Soup Dragons!
Low key lighting and make-up to make Gary lookLow key lighting and make-up to make Gary look
like a junkie, emphasising his lines and thereforelike a junkie, emphasising his lines and therefore
age, plus the setup of late-30-somethingsage, plus the setup of late-30-somethings
getting together is not as relatable as 20-getting together is not as relatable as 20-
something characters in the previous filmssomething characters in the previous films
29. CLASS COCK-UP?CLASS COCK-UP?
Too crudely workingToo crudely working
class for aclass for a
mainstreammainstream
audience? Tooaudience? Too
crinkly and worn outcrinkly and worn out
for a youngerfor a younger
audience?audience?
Unusual for a WTUnusual for a WT
film!!!film!!!
30. TOO BRITISH?TOO BRITISH?
Whilst the WT model is based on UKWhilst the WT model is based on UK
settings used to distinguish their productsettings used to distinguish their product
from US-based competitors, they mostlyfrom US-based competitors, they mostly
avoid over-specific UK cultural referencesavoid over-specific UK cultural references
that might confuse an internationalthat might confuse an international
audienceaudience
World’s End was an exception to this rule,World’s End was an exception to this rule,
and that goes a long way towardand that goes a long way toward
explaining its relative failureexplaining its relative failure……
31. Slanging + Sporty MismatchSlanging + Sporty Mismatch
Bowls anyone? To a US audience thatBowls anyone? To a US audience that’’s ten-pin bowling, buts ten-pin bowling, but
we get a bowling green as well as rugbywe get a bowling green as well as rugby
The pub-culture at the heart of this is quite distinctively BritishThe pub-culture at the heart of this is quite distinctively British
Slang from Gary’s voiceover includes ‘everyone got para andSlang from Gary’s voiceover includes ‘everyone got para and
had a whitey’had a whitey’
There’s also ‘lets get twatted’ (ie drunk) – the poster tagline ofThere’s also ‘lets get twatted’ (ie drunk) – the poster tagline of
‘prepare to get annihilated’ is also very British‘prepare to get annihilated’ is also very British
‘‘lets get on the roadshow’ – a Gary pun after the wordlets get on the roadshow’ – a Gary pun after the word
‘antique’ is mentioned; a reference to UK TV show The‘antique’ is mentioned; a reference to UK TV show The
Antiques Roadshow - the comedy is signified by theAntiques Roadshow - the comedy is signified by the
tumbleweed silence and Sergio Leone style close-ups buttumbleweed silence and Sergio Leone style close-ups but
what portion of a non-UK audience will get the joke?!what portion of a non-UK audience will get the joke?!
The pub drug dealer’s costume was based on the MadchesterThe pub drug dealer’s costume was based on the Madchester
scene, something younger Brits won’t understand never mindscene, something younger Brits won’t understand never mind
non-Brits!non-Brits!
The film title is framed over pint glasses, with a font thatThe film title is framed over pint glasses, with a font that
mimics Bodingtons beer, familiar to a UK audience onlymimics Bodingtons beer, familiar to a UK audience only
36. The tagline PREPARE TO GET ANNIHILATED is a clever play onThe tagline PREPARE TO GET ANNIHILATED is a clever play on
getting drunk and the sci-fi alien anglegetting drunk and the sci-fi alien angle … but unless you’d actually seen… but unless you’d actually seen
the film would you get the double-meaning? The posters seem to bethe film would you get the double-meaning? The posters seem to be
based on guys getting drunk?! Would an international audience get thebased on guys getting drunk?! Would an international audience get the
booze reference?booze reference?
37. BUT tasty Cornetto marketingBUT tasty Cornetto marketing
tootoo……
The flipside of the fundamental misjudgingThe flipside of the fundamental misjudging
of production elements, and consequentlyof production elements, and consequently
confusion in the main print marketing, isconfusion in the main print marketing, is
skilful and plentiful use of social mediaskilful and plentiful use of social media
This is a great case study of howThis is a great case study of how
converging digital technologies haveconverging digital technologies have
opened up new forms of marketing,opened up new forms of marketing,
radically reducing the traditional, basicradically reducing the traditional, basic
audience/producer divideaudience/producer divide
There were very distinct internationalThere were very distinct international
campaigns too, not just a single Facebookcampaigns too, not just a single Facebook
(etc) site(etc) site
38. NBC-U, iPad ‘second screen’NBC-U, iPad ‘second screen’……
Universal made the role ofUniversal made the role of
social media explicit bysocial media explicit by
launching apps throughlaunching apps through
iTunes (pushed in theiTunes (pushed in the
Facebook groups) thatFacebook groups) that
encouraged ‘secondencouraged ‘second
screen’ use (ie, tweeting,screen’ use (ie, tweeting,
looking up cast etc whilstlooking up cast etc whilst
watching the moviewatching the movie
The free app was (and is –The free app was (and is –
you can still get it) calledyou can still get it) called
‘Beyond the screen’‘Beyond the screen’
39.
40.
41.
42. Twitter, Facbook and the long tailTwitter, Facbook and the long tail
Chris Anderson famously theorised ’the longChris Anderson famously theorised ’the long
tail’, arguing that digital distribution and thetail’, arguing that digital distribution and the
reduced cost it brings meant that retailers andreduced cost it brings meant that retailers and
producers alike would profit from small numbersproducers alike would profit from small numbers
of sales of back catalogueof sales of back catalogue
WT’s huge back catalogue (100+ films!) and theWT’s huge back catalogue (100+ films!) and the
ongoing effort to push the likes of the Cornettoongoing effort to push the likes of the Cornetto
Trilogy through Xmas, New Year, ValentinesTrilogy through Xmas, New Year, Valentines
updates to Facebook etc backs this upupdates to Facebook etc backs this up
We need to note though that Anita Elberse’sWe need to note though that Anita Elberse’s
bookbook BlockbustersBlockbusters (same idea as tentpole(same idea as tentpole
concept: producers need to create fewer textsconcept: producers need to create fewer texts
for distributors to focus resources on) directlyfor distributors to focus resources on) directly
contradicts this (and she’s sadly right!)contradicts this (and she’s sadly right!)
43. HashtagHashtag
theWorldsEndtheWorldsEnd
continues to becontinues to be
posted by fans onposted by fans on
Twitter;Twitter;
screenshot fromscreenshot from
May 2016 –May 2016 –
notably a mix ofnotably a mix of
older male andolder male and
younger femaleyounger female
tweeters too!tweeters too!
44. There’s lots of this (we seeThere’s lots of this (we see
it for films like Loveit for films like Love
Actually too): postingActually too): posting
updates around holidayupdates around holiday
dates to encouragedates to encourage
purchasing DVD editions,purchasing DVD editions,
DL etcDL etc
Also common is DVDAlso common is DVD
editionalising: start with no-editionalising: start with no-
extras vanilla DVD; specialextras vanilla DVD; special
edition, and for some,edition, and for some,
collector’s or ultimate, withcollector’s or ultimate, with
director’s cut another ploydirector’s cut another ploy
as well as boxsets withas well as boxsets with
linked movies!linked movies!
45. Halloween posting; nextHalloween posting; next
up, Xmas and New Yearsup, Xmas and New Years
– and note the direct– and note the direct
address, very ‘matey’ inaddress, very ‘matey’ in
the style of the film +the style of the film +
characters.characters.
This was for both separateThis was for both separate
UK and US groups. ForUK and US groups. For
the likes of Paul there arethe likes of Paul there are
even more official groupseven more official groups
(Spain and France for(Spain and France for
example)example)
Warp are surprisingly poorWarp are surprisingly poor
at this – though it costsat this – though it costs
money to have someonemoney to have someone
maintaining + updatingmaintaining + updating
these social mediathese social media
(especially if across(especially if across
multiple countries andmultiple countries and
languages!)languages!)
46.
47.
48. Lots of tie-Lots of tie-
ins withins with
cinemacinema
chains (withchains (with
live tweetslive tweets
too!)too!)
CINEWORLCINEWORL
DD
49. Lots of tie-ins withLots of tie-ins with
cinema chains (withcinema chains (with
live tweets too!)live tweets too!)
EVERYMANEVERYMAN
(upmarket cinemas for(upmarket cinemas for
an adult market)an adult market)
50. Lots of tie-insLots of tie-ins
with cinemawith cinema
chains (with livechains (with live
tweets too!)tweets too!)
VUE offered aVUE offered a
free Cornetto!free Cornetto!
51. Lots of tie-insLots of tie-ins
with cinemawith cinema
chains (withchains (with
live tweetslive tweets
too!):too!): VUEVUE
Special eventSpecial event
trilogytrilogy
screenings atscreenings at
54 cinemas54 cinemas
57. Chris Morris’Chris Morris’
Q+As withQ+As with
Curzon boostedCurzon boosted
Four Lions;Four Lions;
James CameronJames Cameron
did a live fandid a live fan
Q+A onQ+A on
Facebook thatFacebook that
helped pushhelped push
Avatar; hereAvatar; here
director Edgardirector Edgar
Wright does aWright does a
Q+A at an AppleQ+A at an Apple
storestore
58. Tie-ins with (exclusivesTie-ins with (exclusives
for) film magazines too –for) film magazines too –
this was a verythis was a very
comprehensivecomprehensive
marketing strategy.marketing strategy.
Empire got 6 characterEmpire got 6 character
posters; Total Filmposters; Total Film
website got animatedwebsite got animated
storyboardsstoryboards
59. Tie-ins with DVDTie-ins with DVD
retailers – in thisretailers – in this
case an Americancase an American
site that has alreadysite that has already
gone bust, reflectinggone bust, reflecting
the stiff competitionthe stiff competition
(and Amazon(and Amazon
monopoly?) thatmonopoly?) that
digitised disruptiondigitised disruption
has broughthas brought
60. New media tie-ins and exclusivesNew media tie-ins and exclusives
as well as with retailers andas well as with retailers and
traditional media like magazinestraditional media like magazines
63. This was one of theThis was one of the
most distinctivemost distinctive
elements of theelements of the
campaign (andcampaign (and
reminds me of thereminds me of the
customisable andcustomisable and
downloadable Ledownloadable Le
Donk Xmas cards thatDonk Xmas cards that
Warp featured on theirWarp featured on their
website): thewebsite): the
SIGNMAKER APP. ISIGNMAKER APP. I
followed the steps,followed the steps,
screenshotting eachscreenshotting each
time, starting with thetime, starting with the
Facebook promo postFacebook promo post
which took me to thewhich took me to the
movie websitemovie website……
68. Integrating creatives websitesIntegrating creatives websites
This loose franchise is centred on the appealThis loose franchise is centred on the appeal
of actors Simon Pegg and Nick frost as wellof actors Simon Pegg and Nick frost as well
as the director Edgar Wright (he didn’t directas the director Edgar Wright (he didn’t direct
Paul, which isn’t part of the trilogy)Paul, which isn’t part of the trilogy)
The various social media re-postedThe various social media re-posted
considerable content from the personalconsiderable content from the personal
websites of all 3, and vice versa (their siteswebsites of all 3, and vice versa (their sites
promoted the promotional materials!)promoted the promotional materials!)
An example: the interactive screenplays forAn example: the interactive screenplays for
all 3 trilogy movies (with various clickableall 3 trilogy movies (with various clickable
links on images + also downloadable as pdfs)links on images + also downloadable as pdfs)
was pushed on edgarwrightherewas pushed on edgarwrighthere
69.
70. Choice of any of the 3Choice of any of the 3
films – considerable viralfilms – considerable viral
success, with 4ksuccess, with 4k
Facebook shares!!!Facebook shares!!!
Note the separate UKNote the separate UK
and US Facebook links,and US Facebook links,
an important point, andan important point, and
something we don’t seesomething we don’t see
with Warp’s mostly verywith Warp’s mostly very
basic use of socialbasic use of social
mediamedia
78. KickstarterKickstarter
style UGCstyle UGC
KickstarterKickstarter
and otherand other
crowdfundingcrowdfunding
sites havesites have
been used bybeen used by
Warp (for AllWarp (for All
Tomorrow’sTomorrow’s
Parties), andParties), and
are a growingare a growing
factor in thefactor in the
industryindustry
85. Millions ofMillions of
YouTube hitsYouTube hits
includingincluding
shared onshared on
fan/mediafan/media
channels +channels +
internationalinternational
versions inversions in
multiplemultiple
languageslanguages
(Warp don’t(Warp don’t
tend to gettend to get
this)this)
86. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
87. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
88. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
89. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
90. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
91. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
92. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
93. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
94. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
95. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
96. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
97. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
98. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
99. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
100. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
101. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
102. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
103. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
104. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
105. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
106. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
107. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
108. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
109. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
110. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
111. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
112. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
113. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
114. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
115. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
116. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
117. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
118. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
119. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
120. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
121. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
122. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
123. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
124. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
125. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
126. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
127. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
128. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
129. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
130. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
131. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
132. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
133. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
134. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
135. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
136. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
137. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
138. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
139. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
140. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
141. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
142. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
143. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
144. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
145. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
146. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
147. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
148. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
149. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
150. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
151. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
152. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
153. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
154. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
155. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
156. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
157. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
158. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
159. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
160. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
161. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
162. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
163. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
164. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
165. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
166. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
167. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
168. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
169. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
170. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
171. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
172. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
173. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
174. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
175. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
176. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg
177. Why study Cornetto trilogy?Why study Cornetto trilogy?
Lots of great examples of marketing,Lots of great examples of marketing,
including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U
second screen app for iPadssecond screen app for iPads……
SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2
hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so
also consider Bridget Jones)also consider Bridget Jones)
HHybridityybridity
World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged
the audience!!!!the audience!!!!
Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more
typical WT egtypical WT eg