2016 cornetto trilogy compressed

1. Marketing, Audience +Marketing, Audience + Convergence:Convergence: The World’s End +The World’s End + The Cornetto Trilogy (and Paul!)The Cornetto Trilogy (and Paul!)

2. CONVERGENCECONVERGENCE A term to describe the blurring of onceA term to describe the blurring of once distinct boundaries between technologiesdistinct boundaries between technologies and media:and media: Both Warp and WT are TV producersBoth Warp and WT are TV producers The Marvel Universe another eg of that!The Marvel Universe another eg of that! The smartphone is now a filming deviceThe smartphone is now a filming device (Tangerine shot on an iPhone) and screen,(Tangerine shot on an iPhone) and screen, plus source of illegal downloadingplus source of illegal downloading Games consoles are entertainment centresGames consoles are entertainment centres Consumers and prosumers can access high-Consumers and prosumers can access high- level filming and editing kit (Macs and FCPX;level filming and editing kit (Macs and FCPX; 4K DSLRs like Sony A58 and GoPro)4K DSLRs like Sony A58 and GoPro)

3. SOCIAL MEDIASOCIAL MEDIA Convergence is also a process of blurringConvergence is also a process of blurring the line between audience + producer:the line between audience + producer: Snakes on a Plane!Snakes on a Plane! Marketing begins much sooner now andMarketing begins much sooner now and continues long after release (eg rom-comcontinues long after release (eg rom-com pages post updates on facebook onpages post updates on facebook on Valentines/Mothers/Xmas Day!)Valentines/Mothers/Xmas Day!) Fan-made videos and ‘UGC’ (user-Fan-made videos and ‘UGC’ (user- generated content) is central to marketinggenerated content) is central to marketing

4. DIGITISATION + DISRUPTIONDIGITISATION + DISRUPTION Piracy has been made much easier withPiracy has been made much easier with digitised media – most of you have donedigitised media – most of you have done thisthis Digitisation also undermines age ratingDigitisation also undermines age rating restrictionsrestrictions DVD region coding is also easy to getDVD region coding is also easy to get aroundaround In theory disruption of digitisation shouldIn theory disruption of digitisation should level the playing field for Indies andlevel the playing field for Indies and newcomersnewcomers …… BBut this is debatable!ut this is debatable!

5. Why study Cornetto trilogy?Why study Cornetto trilogy? Lots of great examples of marketing,Lots of great examples of marketing, including online + UGC, + even an NBC-Uincluding online + UGC, + even an NBC-U second screen app for iPadssecond screen app for iPads…… SotD + Hot Fuzz both low budget WT2SotD + Hot Fuzz both low budget WT2 hits, countertypical WT in some ways (sohits, countertypical WT in some ways (so also consider Bridget Jones)also consider Bridget Jones) HHybridityybridity World’s End a relative flop: it misjudgedWorld’s End a relative flop: it misjudged the audience!!!!the audience!!!! Paul (not in trilogy but same leads) a morePaul (not in trilogy but same leads) a more typical WT egtypical WT eg

6. Why was Shaun successful?Why was Shaun successful?  Main detail/focus on Worlds End as more recent, butMain detail/focus on Worlds End as more recent, but this is important contextthis is important context  Budget just £2m but $30m global, 16 countriesBudget just £2m but $30m global, 16 countries  UK leads at that time known through sitcom Spaced,UK leads at that time known through sitcom Spaced, no real star factorno real star factor  Smart triple hybrid: zom-rom-com; poster taglineSmart triple hybrid: zom-rom-com; poster tagline pushed this: ”a romantic comedypushed this: ”a romantic comedy … with zombies!”… with zombies!”  HHorror for guys, rom for galsorror for guys, rom for gals  Universal’s distributionUniversal’s distribution  Early, innovative online marketing by WT themselves:Early, innovative online marketing by WT themselves: commissioned web designers RedBerry who came upcommissioned web designers RedBerry who came up with Shaun of the Dead Space Invaders: retro,with Shaun of the Dead Space Invaders: retro, nostalgia for older audience + fun novelty for youngernostalgia for older audience + fun novelty for younger tootoo

7. Shaun PosterShaun Poster The central genre beingThe central genre being satirised was familiar andsatirised was familiar and successful (just think ofsuccessful (just think of The Walking Dead now!)The Walking Dead now!) The inclusion of the blonde female was significant, boostingThe inclusion of the blonde female was significant, boosting female appeal (identification, as the uses + gratifications modelfemale appeal (identification, as the uses + gratifications model outlines) as well as exploiting male gaze or sex appealoutlines) as well as exploiting male gaze or sex appeal

9. Why was Hot Fuzz successful?Why was Hot Fuzz successful?  Still WT2 but the budget doubled, enabling effectiveStill WT2 but the budget doubled, enabling effective stunts + SFX including explosionsstunts + SFX including explosions  The oo-ar Cornish accent was difficult!!!The oo-ar Cornish accent was difficult!!!  Again, the film satirised a well-known AMERICANAgain, the film satirised a well-known AMERICAN genre, the cop buddy movie (which more recentlygenre, the cop buddy movie (which more recently has been revived with The Heat and 22 Jumphas been revived with The Heat and 22 Jump Street)Street)  The Cornetto Trilogy concept boosted marketingThe Cornetto Trilogy concept boosted marketing  Simon Pegg’s growing fameSimon Pegg’s growing fame  WT again getting involved in marketing, not leavingWT again getting involved in marketing, not leaving it to distributor: Hot Fuzz Pacman used the sameit to distributor: Hot Fuzz Pacman used the same effective trick as before! Sites for both movies alsoeffective trick as before! Sites for both movies also featured lots of video clips with Pegg and Frostfeatured lots of video clips with Pegg and Frost talking directly to the audience through on-settalking directly to the audience through on-set diariesdiaries

10. InternationalInternational marketing couldmarketing could highlight the action ahighlight the action a still low but higherstill low but higher than SotD budgetthan SotD budget allowedallowed The clearly anchoredThe clearly anchored genre ensured thegenre ensured the British slang of ‘fuzz’British slang of ‘fuzz’ wasn’t an issue forwasn’t an issue for internationalinternational audiencesaudiences

11. The Cornetto Trilogy wasn’t yet being named (itThe Cornetto Trilogy wasn’t yet being named (it would be for The World’s End) but the link with SotDwould be for The World’s End) but the link with SotD was a major marketing element; the franchisewas a major marketing element; the franchise workedworked

12. By this stage there was a lot of UGCBy this stage there was a lot of UGC and fan artand fan art

13. The cop buddy movie has a long,The cop buddy movie has a long, well-recognised heritage andwell-recognised heritage and continues to thrivecontinues to thrive

16. After SotD/HF: PaulAfter SotD/HF: Paul Simon Pegg was now becoming a star inSimon Pegg was now becoming a star in the US and internationally, playing Scottiethe US and internationally, playing Scottie in the Star Trek reboot a big step upin the Star Trek reboot a big step up Paul took $98m from a $40m budgetPaul took $98m from a $40m budget A-lister Seth Rogen and a US settingA-lister Seth Rogen and a US setting Safe genre ground, the ET-like sci-fi (+ aSafe genre ground, the ET-like sci-fi (+ a road movie plus comedy, with a littleroad movie plus comedy, with a little romance too)romance too) Tie-ins such as the Tango campaignTie-ins such as the Tango campaign boosted the film, something Warp cannotboosted the film, something Warp cannot benefit from (the 15/R ratings also keptbenefit from (the 15/R ratings also kept this acceptable for corporate brands)this acceptable for corporate brands)

17. After SotD/HF: PaulAfter SotD/HF: Paul WT have produced many movies whichWT have produced many movies which are set in the US and features onlyare set in the US and features only American characters, and have minimalAmerican characters, and have minimal ‘Britishness’‘Britishness’ United 93, Green Zone, Frost/Nixon andUnited 93, Green Zone, Frost/Nixon and Coen Brothers movies like The BigCoen Brothers movies like The Big LebowskiLebowski They have also used the reverse trick ofThey have also used the reverse trick of an American ‘fish out of water’ in Englandan American ‘fish out of water’ in England (Wild Child, Notting Hill)(Wild Child, Notting Hill)

18. A major tie-in campaign, Tango had a video campaign, aA major tie-in campaign, Tango had a video campaign, a Facebook campaign & echoed the edgy humour of the 15/RFacebook campaign & echoed the edgy humour of the 15/R rating (18/NC-17 would have been too far!):rating (18/NC-17 would have been too far!): too much Tangotoo much Tango made me probe an alienmade me probe an alien. Its debatable if Tango were targeting. Its debatable if Tango were targeting younger teens with cut-out downloadable mask jpgs + colouryounger teens with cut-out downloadable mask jpgs + colour

19. Links with specific cinema chains is a tactic used successfullyLinks with specific cinema chains is a tactic used successfully with World’s End toowith World’s End too

20. Marketing techniques:Marketing techniques: Intertextuality with anIntertextuality with an older movie for an adultolder movie for an adult audienceaudience (Close(Close Encounters of the ThirdEncounters of the Third Kind);Kind); Moderately rude humourModerately rude humour also in the tagline;also in the tagline; US A-lister;US A-lister; Linking to Hot FuzzLinking to Hot Fuzz Valentines Day releaseValentines Day release to make it a date movie +to make it a date movie + boost female appealboost female appeal

21. A clear genre + concept that communicatesA clear genre + concept that communicates well internationally; Pegg and Frost aren’twell internationally; Pegg and Frost aren’t the key selling point internationallythe key selling point internationally

22. Director asDirector as marketing toolmarketing tool Linked to hit USLinked to hit US comedy Superbadcomedy Superbad through the directorthrough the director (Greg Mottola); his(Greg Mottola); his name not used, just thename not used, just the filmfilm Unrated US releasesUnrated US releases are common to provideare common to provide edgier material +edgier material + motivation to buy themotivation to buy the DVD editionDVD edition

23. Genre-ledGenre-led As for otherAs for other international markets,international markets, some US marketingsome US marketing didn’t use images ofdidn’t use images of Pegg and Frost, thePegg and Frost, the notional stars!notional stars!

24. Why study Cornetto trilogy?Why study Cornetto trilogy?

26. World’s End: Fail?World’s End: Fail? SotD $30m world box office from £2mSotD $30m world box office from £2m budgetbudget Hot Fuzz: $81m from £8mHot Fuzz: $81m from £8m (Paul $98m from $40m)(Paul $98m from $40m) The World’s End: $46m from $20mThe World’s End: $46m from $20m A RELATIVE failureA RELATIVE failure … why?… why? Much of the marketing was smart andMuch of the marketing was smart and zeitgeisty, making good (and continuing) usezeitgeisty, making good (and continuing) use of social media ...of social media ... BBut the target audience wasut the target audience was a mismatch for SOME key aspects of thea mismatch for SOME key aspects of the production...production...

27. GENRE FAIL: ???GENRE FAIL: ??? Zombie and cop buddy are very clearZombie and cop buddy are very clear genres with strong conventions that a verygenres with strong conventions that a very wide, mainstream, even four quadrantwide, mainstream, even four quadrant (young-ish, older, male, female) audience(young-ish, older, male, female) audience can grasp or recognisecan grasp or recognise This was aThis was a … not quite road movie,… not quite road movie, comedy for the first half, weird sci-fi for thecomedy for the first half, weird sci-fi for the second half (Dr Who and 1950ssecond half (Dr Who and 1950s references that aren’t so universal!)references that aren’t so universal!)

28. AGE FAIL?AGE FAIL?  The soundtrack is very prominent in this movieThe soundtrack is very prominent in this movie  If you aren’t familiar with 80s acts like TheIf you aren’t familiar with 80s acts like The Sisters of Mercy or Primal Scream then you’reSisters of Mercy or Primal Scream then you’re missing out on substantial chunks of themissing out on substantial chunks of the preferred reading (Stuart Hall)preferred reading (Stuart Hall)  Gary King (Pegg) wears a Sisters t-shirtGary King (Pegg) wears a Sisters t-shirt  Even some 80s buffs may fail to recogniseEven some 80s buffs may fail to recognise artists such as the Soup Dragons!artists such as the Soup Dragons!  Low key lighting and make-up to make Gary lookLow key lighting and make-up to make Gary look like a junkie, emphasising his lines and thereforelike a junkie, emphasising his lines and therefore age, plus the setup of late-30-somethingsage, plus the setup of late-30-somethings getting together is not as relatable as 20-getting together is not as relatable as 20- something characters in the previous filmssomething characters in the previous films

29. CLASS COCK-UP?CLASS COCK-UP? Too crudely workingToo crudely working class for aclass for a mainstreammainstream audience? Tooaudience? Too crinkly and worn outcrinkly and worn out for a youngerfor a younger audience?audience? Unusual for a WTUnusual for a WT film!!!film!!!

30. TOO BRITISH?TOO BRITISH? Whilst the WT model is based on UKWhilst the WT model is based on UK settings used to distinguish their productsettings used to distinguish their product from US-based competitors, they mostlyfrom US-based competitors, they mostly avoid over-specific UK cultural referencesavoid over-specific UK cultural references that might confuse an internationalthat might confuse an international audienceaudience World’s End was an exception to this rule,World’s End was an exception to this rule, and that goes a long way towardand that goes a long way toward explaining its relative failureexplaining its relative failure……

31. Slanging + Sporty MismatchSlanging + Sporty Mismatch  Bowls anyone? To a US audience thatBowls anyone? To a US audience that’’s ten-pin bowling, buts ten-pin bowling, but we get a bowling green as well as rugbywe get a bowling green as well as rugby  The pub-culture at the heart of this is quite distinctively BritishThe pub-culture at the heart of this is quite distinctively British  Slang from Gary’s voiceover includes ‘everyone got para andSlang from Gary’s voiceover includes ‘everyone got para and had a whitey’had a whitey’  There’s also ‘lets get twatted’ (ie drunk) – the poster tagline ofThere’s also ‘lets get twatted’ (ie drunk) – the poster tagline of ‘prepare to get annihilated’ is also very British‘prepare to get annihilated’ is also very British  ‘‘lets get on the roadshow’ – a Gary pun after the wordlets get on the roadshow’ – a Gary pun after the word ‘antique’ is mentioned; a reference to UK TV show The‘antique’ is mentioned; a reference to UK TV show The Antiques Roadshow - the comedy is signified by theAntiques Roadshow - the comedy is signified by the tumbleweed silence and Sergio Leone style close-ups buttumbleweed silence and Sergio Leone style close-ups but what portion of a non-UK audience will get the joke?!what portion of a non-UK audience will get the joke?!  The pub drug dealer’s costume was based on the MadchesterThe pub drug dealer’s costume was based on the Madchester scene, something younger Brits won’t understand never mindscene, something younger Brits won’t understand never mind non-Brits!non-Brits!  The film title is framed over pint glasses, with a font thatThe film title is framed over pint glasses, with a font that mimics Bodingtons beer, familiar to a UK audience onlymimics Bodingtons beer, familiar to a UK audience only

35. The genreThe genre message is lostmessage is lost

36.  The tagline PREPARE TO GET ANNIHILATED is a clever play onThe tagline PREPARE TO GET ANNIHILATED is a clever play on getting drunk and the sci-fi alien anglegetting drunk and the sci-fi alien angle … but unless you’d actually seen… but unless you’d actually seen the film would you get the double-meaning? The posters seem to bethe film would you get the double-meaning? The posters seem to be based on guys getting drunk?! Would an international audience get thebased on guys getting drunk?! Would an international audience get the booze reference?booze reference?

37. BUT tasty Cornetto marketingBUT tasty Cornetto marketing tootoo…… The flipside of the fundamental misjudgingThe flipside of the fundamental misjudging of production elements, and consequentlyof production elements, and consequently confusion in the main print marketing, isconfusion in the main print marketing, is skilful and plentiful use of social mediaskilful and plentiful use of social media This is a great case study of howThis is a great case study of how converging digital technologies haveconverging digital technologies have opened up new forms of marketing,opened up new forms of marketing, radically reducing the traditional, basicradically reducing the traditional, basic audience/producer divideaudience/producer divide There were very distinct internationalThere were very distinct international campaigns too, not just a single Facebookcampaigns too, not just a single Facebook (etc) site(etc) site

38. NBC-U, iPad ‘second screen’NBC-U, iPad ‘second screen’…… Universal made the role ofUniversal made the role of social media explicit bysocial media explicit by launching apps throughlaunching apps through iTunes (pushed in theiTunes (pushed in the Facebook groups) thatFacebook groups) that encouraged ‘secondencouraged ‘second screen’ use (ie, tweeting,screen’ use (ie, tweeting, looking up cast etc whilstlooking up cast etc whilst watching the moviewatching the movie The free app was (and is –The free app was (and is – you can still get it) calledyou can still get it) called ‘Beyond the screen’‘Beyond the screen’

42. Twitter, Facbook and the long tailTwitter, Facbook and the long tail  Chris Anderson famously theorised ’the longChris Anderson famously theorised ’the long tail’, arguing that digital distribution and thetail’, arguing that digital distribution and the reduced cost it brings meant that retailers andreduced cost it brings meant that retailers and producers alike would profit from small numbersproducers alike would profit from small numbers of sales of back catalogueof sales of back catalogue  WT’s huge back catalogue (100+ films!) and theWT’s huge back catalogue (100+ films!) and the ongoing effort to push the likes of the Cornettoongoing effort to push the likes of the Cornetto Trilogy through Xmas, New Year, ValentinesTrilogy through Xmas, New Year, Valentines updates to Facebook etc backs this upupdates to Facebook etc backs this up  We need to note though that Anita Elberse’sWe need to note though that Anita Elberse’s bookbook BlockbustersBlockbusters (same idea as tentpole(same idea as tentpole concept: producers need to create fewer textsconcept: producers need to create fewer texts for distributors to focus resources on) directlyfor distributors to focus resources on) directly contradicts this (and she’s sadly right!)contradicts this (and she’s sadly right!)

43. HashtagHashtag theWorldsEndtheWorldsEnd continues to becontinues to be posted by fans onposted by fans on Twitter;Twitter; screenshot fromscreenshot from May 2016 –May 2016 – notably a mix ofnotably a mix of older male andolder male and younger femaleyounger female tweeters too!tweeters too!

44.  There’s lots of this (we seeThere’s lots of this (we see it for films like Loveit for films like Love Actually too): postingActually too): posting updates around holidayupdates around holiday dates to encouragedates to encourage purchasing DVD editions,purchasing DVD editions, DL etcDL etc  Also common is DVDAlso common is DVD editionalising: start with no-editionalising: start with no- extras vanilla DVD; specialextras vanilla DVD; special edition, and for some,edition, and for some, collector’s or ultimate, withcollector’s or ultimate, with director’s cut another ploydirector’s cut another ploy as well as boxsets withas well as boxsets with linked movies!linked movies!

45.  Halloween posting; nextHalloween posting; next up, Xmas and New Yearsup, Xmas and New Years – and note the direct– and note the direct address, very ‘matey’ inaddress, very ‘matey’ in the style of the film +the style of the film + characters.characters.  This was for both separateThis was for both separate UK and US groups. ForUK and US groups. For the likes of Paul there arethe likes of Paul there are even more official groupseven more official groups (Spain and France for(Spain and France for example)example)  Warp are surprisingly poorWarp are surprisingly poor at this – though it costsat this – though it costs money to have someonemoney to have someone maintaining + updatingmaintaining + updating these social mediathese social media (especially if across(especially if across multiple countries andmultiple countries and languages!)languages!)

48. Lots of tie-Lots of tie- ins withins with cinemacinema chains (withchains (with live tweetslive tweets too!)too!) CINEWORLCINEWORL DD

49. Lots of tie-ins withLots of tie-ins with cinema chains (withcinema chains (with live tweets too!)live tweets too!) EVERYMANEVERYMAN (upmarket cinemas for(upmarket cinemas for an adult market)an adult market)

50. Lots of tie-insLots of tie-ins with cinemawith cinema chains (with livechains (with live tweets too!)tweets too!) VUE offered aVUE offered a free Cornetto!free Cornetto!

51. Lots of tie-insLots of tie-ins with cinemawith cinema chains (withchains (with live tweetslive tweets too!):too!): VUEVUE Special eventSpecial event trilogytrilogy screenings atscreenings at 54 cinemas54 cinemas

52. FamousFamous directors +directors + authors quotedauthors quoted to plug theto plug the movie + createmovie + create social mediasocial media contentcontent

55. OSTOST

56. AnAn exclusiveexclusive downloaddownload via Applevia Apple Music only,Music only, and thereand there was anotherwas another Apple tie-inApple tie-in

57. Chris Morris’Chris Morris’ Q+As withQ+As with Curzon boostedCurzon boosted Four Lions;Four Lions; James CameronJames Cameron did a live fandid a live fan Q+A onQ+A on Facebook thatFacebook that helped pushhelped push Avatar; hereAvatar; here director Edgardirector Edgar Wright does aWright does a Q+A at an AppleQ+A at an Apple storestore

58. Tie-ins with (exclusivesTie-ins with (exclusives for) film magazines too –for) film magazines too – this was a verythis was a very comprehensivecomprehensive marketing strategy.marketing strategy. Empire got 6 characterEmpire got 6 character posters; Total Filmposters; Total Film website got animatedwebsite got animated storyboardsstoryboards

59. Tie-ins with DVDTie-ins with DVD retailers – in thisretailers – in this case an Americancase an American site that has alreadysite that has already gone bust, reflectinggone bust, reflecting the stiff competitionthe stiff competition (and Amazon(and Amazon monopoly?) thatmonopoly?) that digitised disruptiondigitised disruption has broughthas brought

60. New media tie-ins and exclusivesNew media tie-ins and exclusives as well as with retailers andas well as with retailers and traditional media like magazinestraditional media like magazines

61. ExclusiveExclusive competitions forcompetitions for those whothose who followed (‘liked’)followed (‘liked’) and posted on theand posted on the official Facebookofficial Facebook groups toogroups too

62. InteractiveInteractive quiz onquiz on the UKthe UK websitewebsite promotedpromoted throughthrough FacebookFacebook

63. This was one of theThis was one of the most distinctivemost distinctive elements of theelements of the campaign (andcampaign (and reminds me of thereminds me of the customisable andcustomisable and downloadable Ledownloadable Le Donk Xmas cards thatDonk Xmas cards that Warp featured on theirWarp featured on their website): thewebsite): the SIGNMAKER APP. ISIGNMAKER APP. I followed the steps,followed the steps, screenshotting eachscreenshotting each time, starting with thetime, starting with the Facebook promo postFacebook promo post which took me to thewhich took me to the movie websitemovie website……

67. The uploadedThe uploaded image wasimage was movablemovable

68. Integrating creatives websitesIntegrating creatives websites  This loose franchise is centred on the appealThis loose franchise is centred on the appeal of actors Simon Pegg and Nick frost as wellof actors Simon Pegg and Nick frost as well as the director Edgar Wright (he didn’t directas the director Edgar Wright (he didn’t direct Paul, which isn’t part of the trilogy)Paul, which isn’t part of the trilogy)  The various social media re-postedThe various social media re-posted considerable content from the personalconsiderable content from the personal websites of all 3, and vice versa (their siteswebsites of all 3, and vice versa (their sites promoted the promotional materials!)promoted the promotional materials!)  An example: the interactive screenplays forAn example: the interactive screenplays for all 3 trilogy movies (with various clickableall 3 trilogy movies (with various clickable links on images + also downloadable as pdfs)links on images + also downloadable as pdfs) was pushed on edgarwrightherewas pushed on edgarwrighthere

70. Choice of any of the 3Choice of any of the 3 films – considerable viralfilms – considerable viral success, with 4ksuccess, with 4k Facebook shares!!!Facebook shares!!! Note the separate UKNote the separate UK and US Facebook links,and US Facebook links, an important point, andan important point, and something we don’t seesomething we don’t see with Warp’s mostly verywith Warp’s mostly very basic use of socialbasic use of social mediamedia

71. ThreeFlavorsScreenplay.comThreeFlavorsScreenplay.com Note the TumblrNote the Tumblr integrationintegration Above: the bottomAbove: the bottom menu for themenu for the screenplaysscreenplays

72. I clicked on the link (THIS SCENE)I clicked on the link (THIS SCENE)

73. ……and getand get portions of theportions of the storyboard forstoryboard for that scene!that scene!

74. FocusFocus FeaturesFeatures producedproduced uniqueunique content too:content too: a gif (witha gif (with ‘live’ flames)‘live’ flames)

75. LicensedLicensed merchandise + fan artmerchandise + fan art

76. FigurinesFigurines from Evil Corpfrom Evil Corp!!

78. KickstarterKickstarter style UGCstyle UGC  KickstarterKickstarter and otherand other crowdfundingcrowdfunding sites havesites have been used bybeen used by Warp (for AllWarp (for All Tomorrow’sTomorrow’s Parties), andParties), and are a growingare a growing factor in thefactor in the industryindustry

79. Twitter and UGC, often YouTubeTwitter and UGC, often YouTube

80. Twitter and competitionsTwitter and competitions

81. Official Tumblr leads on fan artOfficial Tumblr leads on fan art

82. Lots ofLots of gifs ongifs on InstagramInstagram

85. Millions ofMillions of YouTube hitsYouTube hits includingincluding shared onshared on fan/mediafan/media channels +channels + internationalinternational versions inversions in multiplemultiple languageslanguages (Warp don’t(Warp don’t tend to gettend to get this)this)

2016 cornetto trilogy compressed

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2016 cornetto trilogy compressed