Social Media Resources for the #USAfrica Leaders Summit
23 July 2014
The first US-Africa Leaders Summit will come to Washington, DC the week of
4 August 2014 with more than 45 African heads of state in attendance. A
broad coalition of Africa- and US-based civil society organizations will use this
historic moment to address Africa’s future and the United States’ role in
supporting long-term development on the continent.
We invite people and civil society organizations across Africa and the US to
join leaders across the continent who are building…
WHAT IS YOUR PERSPECTIVE ON…?
…Africans making positive changes in their nations and neighborhoods?
…the state of US diplomacy and development assistance with African countries?
…why the US government or its citizens should address poverty and inequality in Africa?
…transparency, accountability, and the future of civic engagement in Africa?
Tell African leaders and President Obama your vision for the future in the run-up to and
during the #USAfricaSummit in Washington DC! Africans will be blogging, tweeting,
and sharing with #TheAfricaWeWant !
GUIDELINES COMPILED BY:
OUR SHARED PURPOSE
We are coming together on social media to remind decision-makers that US bilateral relationships
with African nations be built to address and reduce systemic poverty and inequality, protect and
uphold human rights, and strengthen bilateral and regional relationships.
Our shared objectives in this joint social media campaign will be to 1) remind the Summit
attendees that civil society actors are critical stakeholders in advancing and strengthening US-
Africa relations and 2) provide the governments with specific policy asks and recommendations.
Issues such as gender equality, extractive revenues, energy poverty, humanitarian crises, food
sovereignty/justice, or aid effectiveness specific to our respective organizations can all fall under
this wide framework.
CONCURRENT MESSAGING STRATEGIES
To reflect a changing development and global landscape, communicators have a responsibility to
thoughtfully convey Africans’ visions for their future. Depending on your identity, we suggest the
following strategies in using the #TheAfricaWeWant hashtag, as well as the summit-associated
hashtags, which include: #USAfricaSummit, #AfricaSummit & #USAfrica.
EXAMPLE TWEETS previously used by Africans and African-led organizations using
#TheAfricaWeWant (Feel free to adapt for your context/issue - more examples on page 12.)
SAMPLE TWEETS for US citizens and US-based organizations - #TheAfricaWeWant
Africans are defining #TheAfricaWeWant.
@BarackObama, transparency & citizen engagement
are key to #AfricaSummit success!
We hope to see specific, measurable outcomes from
the #USAfricaSummit on [insert issue hashtag] w/
African leaders @JohnKerry/ @StateAfrica. .
.@WhiteHouse We stand in solidarity with dedicated
activists across the continent building
#TheAfricaWeWant #USAfrica [Insert issue hashtag]
What NOT to do:
is equivalent to:
Everyone—community members, donors, national leaders,
technical experts, clicktivists, policymakers—need an accurate
vision of what the problems are, how they affect people’s lives,
and how best to respond. We should no longer hear about
people or on their behalf, but from them.
Any risk of a lack of sensitivity, exploitation, or stereotyping detracts from key messages and is
not justified by the ends of obtaining people’s attention during the summit. Genuine inquiry can
help communicators examine and understand the role of “voice” more effectively in their work.
See text box and for more information, see the publication, “The Development Element:
Guidelines for the future of communicating about the end of global poverty.”
USING THE CONTENT
Collecting and sharing the user-generated content (photos, tweets) will be left to each
organization’s social media/web teams. Any collations can be shared with @WhiteHouse,
@StateDept, @StateAfrica @YALINetwork, other US government accounts and African heads of
state in the run-up to and during the conference. (See list starting on page 5.)
Suggestions for using the hashtag/content include:
Create a curated via a page/widget on your organization’s websites (e.g. Oxfam will be
creating a dedicated page on our Policy & Practice website)
Use to livetweet during any civil society side events, e.g. “Global Town Hall” hosted by the
White House on the 4th
, the event on natural resources at The Willard, or Oxfam/Save’s
panel on local solutions at Brookings, both on the 4th
Project on a screen during events, such as ONE’s “Do Agric” panels/party at the
Newseum on the 4th
Africa Development Interchange Network (Cameroon), Africa Monitor (Uganda), African Youth Consortium in Progress
(Burundi), African Women's Development and Communication Network (FEMNET, the originator of #TheAfricaWeWant
hashtag), Al Khatim Adlan Centre for Enlightenment & Human Development (Sudan/Uganda), The Borgen Project,
Cameroon Agenda for Sustainable Development, Center for Transparency and Accountability in Liberia, Le Collectif
Sénégalais des Africaines pour la Promotion de l'Education Relative à Environnement, Diaspora African Women’s
Network, Equality Now, Federation of Women Lawyers–Kenya, Fiscal Transparency and Accountability-Africa (Ghana),
Global Development Incubator, Global Integrity, Global Witness, Natural Resources Governance Institute, New Future
Foundation, Nigeria Network of NGOs, Policy Forum (Tanzania), Publish What You Pay, ONE, Open Institute (Kenya),
Oxfam America, Population Action International, Save the Children, Society for Democratic Initiatives (Sierra Leone),
The Solidarity for African Women's Rights Coalition, Women for Change (Cameroon), Women in Law and Development
in Africa WILDAF (Ghana), Young Women's Leadership Institute (Kenya), Zenab for Women in Development
(Sudan)…and others joining daily!
Contact email@example.com or firstname.lastname@example.org
5 KEY QUESTIONS
1. Who is speaking?
2. For whom?
3. About what?
4. For what purpose?
5. What’s missing?
NATURAL RESOURCES, FISCAL & FINANCIAL TRANSPARENCY, 4 August, 1-3pm at The
Willard Hotel, Hosted by Open Society Foundations in partnership withGlobal Financial Integrity,
Global Integrity, Global Witness, Human Rights Watch, International Budget Partnership, Natural
Resource Governance Institute, Publish What You Pay, ONE, and Oxfam America
COUNTRY OWNERSHIP IN PRACTICE: THE RECIPIENT COUNTRY PERSPECTIVE, 4 August,
3 – 4:30pm, at The Brookings Institution, Co-hosted by Oxfam America and Save the Children
EMPOWERED AFRICA DIALOGUE, 4 August 8am-5:30pm at Howard university Armour J.
Blackburn Center, Hosted by US-Africa Network
(TBD) Hosted by ONE, 4 August, Newseum
(TBD) Hosted by NED, 5-6 August
See the White House’s online submission form to register side events during the summit, and
watch the summit website for further updates.
US-Africa Leaders Summit website, hosted by the White House
www.africawewant.org (soon to be reactivated to contain Pan-African and country-specific civil
society resolutions for the summit) – see also The Africa We Want Facebook Page
Previous civil society letter to President Obama from April 2014 on civil society inclusion in the
summit, precursor to concurrent We Are Africa campaign (focus on human rights defenders, feel
free to utilize associated petition)
Ghanaian civil society leaders prep for US-Africa Leaders Summit By Omar Ortez, Oxfam, 6/19/14
How should NGOs, CSOs take part in US-Africa summit? By Michael Igoe, Devex, 6/20/14
Who aids whom? A compilation of resources on illicit financial flows from Africa on AllAfrica
foreignassistance.gov, an online database for US citizens, civil society organizations, the
Congress, US government agencies, donors, and partner country governments to examine,
research, and track US government foreign assistance investments.
The Africa We Want post-2015 position paper, by FEMNET
Marking Africa Day on Twitter by crowdsourcing Africa’s Future using #TheAfricaWeWant, By Jina
Moore, BuzzFeed World, 5/26/14
Link to Oxfam’s “Making Aid Work” Campaign page, including a video, profiles, stories, and
slideshows of people who are leading effective work on the ground, with and on behalf of their own
community and country by leveraging a tiny investment of US foreign aid, such as:
o Alexis Nkurunziza is working to open up budgets in Rwanda.
o Martha Kwataine is protecting the health of people in rural communities across Malawi.
o Village Chief Kojo Kondua IV is training fishermen and protect jobs and the environment in
o Tanzanian farmer Emiliana Aligaesha is ensuring the success of an early-stage, high-
SOCIAL MEDIA MAPPING TO TARGET AFRICAN & US
Ministry – Foreign Affairs
Dr. Tedros Adhanom (Min of Foreign Affairs)
Mrs. Zenebu Tadesse (Min of Women, Children & Youth)
President Uhuru Kenyatta
Deputy President, William Ruto
Amb. Amina Mohammed (Cabinet Sec, Min of Foreign Affairs)
Sen. Naisula Lesuuda
Sen. Martha Wangari
Hon. Cecily Mbarire (MP)
Ministry of Interior
(High Commissioner of Kenya to SA)
Francis Kimemia (Secretary to Cabinet)
Inspector General David Kimaiyo
Office of Director of Public Prosecutions
Pres Macky Sall
Youssou Ndour (Artist, Min of Tourism)
Pres. Goodluck Jonathan
Ngozi Okonji Iweala (Minister for Economy & Finance)
Amama Mbabazi (PM)
Ambassador H.E. Mr. Cherif Mahamat Zene@Cmhtzene
Pres Paul Biya@PaulBiya
Abdi Farah Shirdon (PM)
Fawzia Yusuf Adam (Deputy PM/ Min of Foreign Affairs)
Dr. Maryan Qasim (Min for Human Dvpt & Public Services)
AbdulKariim Hussein Guuleed (Minister of Interior/Ntnl Security)
Pres John Dramani Mahama@JDMahama
Ministry of Foreign Affairs
Rafik Abdessalem (Minister of Foreign Affairs)@RafikAbdessalem
Jean-Paul Adam (Minister of Foreign Affairs)@AdamJeanPaul
Juba - MFA@Jubaland
US GOVERNMENT OFFICIALS (Targeted handles are in bold)
President Barack Obama
Susan Rice (National Security Advisor)
Samantha Power (UN Ambassador)
Jonathan Greenblatt (Director of the Office of Social Innovation and
Grant T. Harris (Senior Director for African Affairs)
Ari Matusiak (Director of Private Sector Engagement)
US State Department
John Kerry, Secretary
Sarah Sewall, Undersec. for Civilian, Democracy & Human Rights
Linda Thomas-Greenfield (Bureau of African Affairs)
Young African Leaders Initiative (YALI) Network
Bureau of Democracy, Human Rights & Labor
Tomicah Tillemann (Civil Society and Emerging Democracies)
Macon Phillips (International Information Programs, YALI Network)
Bureau of Economic & Business Affairs
Open Government Partnership (OGP)
USAID in Africa
USAID in East Africa
USAID in West Africa
USAID in Southern Africa
Raj Shah (Administrator)
Society for Democratic Initiatiaves (Liberia)
Emmanuel Saffa Abdulai
The Policy Forum (Tanzania)
Semkae Kilonzo, Coordinator
Make Every Woman Count
Rainatou Sow, ED
Naisola Likimani, Senior Policy Advisor
Akina Mama wa Afrika@Amwa_UG
Femmes Africa Solidarité
Inter-Africa Committee on Harmful Practices (IAC)
Dr. Morissanda Kouyate,@morissanda
Women’s Major Group@Women_Rio20
Africa UNiTE Kenya Chapter
Ian Keith, Climate Change
MEDIA (US media included are only examples – feel free to include more you know!)
Dana Hughes (ABC) – State Dept & Foreign Affairs
Justin Fishel (Fox) – State Dept/Pentagon
Laurie Ure (CNN) – State Dept/Pentagon
Al Jazeera America
AJ South to North
Femi Oke, Host of AJ Stream
Mohammed Adow, AJ Correspondent
Haru Mutasa, AJ Correspondent
BBC Africa Have Your Say
Okwoche (Broadcast Journalism)
Think Africa Press@ThinkAfricaFeed
Citizen TV Kenya
Other Influential people (Feel free to add)
Aliko Dangote (Richest African, Nigerian)
Semhar Araia (See her Horn of Africa govt accounts list)