1.
THE FUTURE OF FINANCE & INSURANCE
HOW TO SURVIVE AND GROW IN THE AGE OF DISRUPTING INNOVATIONS

2.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

3.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

4.
WELCOME TO THE DIGITAL WORLD

5.
IN WHICH TRADITIONAL CORPORATES
NOW ALL HAVE TO COMPETE WITH

6.
INNOVATIVE, AGILE, DATA-DRIVEN,
NEW TECH FIRMS WITHOUT LEGACY…

7.
MOST VALUABLE RETAILER ON THE PLANET HAS NO INVENTORY

8.
WORLD’S MOST POPULAR MEDIA OWNER CREATES NO CONTENT

9.
WORLD’S LARGEST TAXI COMPANY OWNS NO VEHICLES

10.
LEADING RENTAL HOME PROVIDER OWNS NO REAL ESTATE

11.
WELCOME TO THE DIGITAL WORLD

12.
IN WHICH WE MUST COIN THE BUSINESS
OPPORTUNITIES OF THE 21ST CENTURY

13.
MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES

14.
MY SOCIAL FAN BASE IS BIGGER THAN YOURS

15.
SCREENAGERS: HYPERCONNECTIVITY & ALWAYS ON

16.
GEN Y & Z: DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES

17.
ALIBABA: PAY WITH A SELFIE TECHNOLOGY FUELS ECOMMERCE

18.
$9.3 BILLION! ALIBABA SALES ON SINGLES DAY 2014

19.
WEARABLE TECHNOLOGY: LIFESTYLE, HEALTH, FITNESS…

20.
BRANDS ARE NOW GOING BEYOND THE SMARTPHONE

21.
VIRTUAL REALITY JUST A GIMMICK FOR GAMERS?

22.
VR IS NOW RETAIL’S EXTENDED DIGITAL SHOWROOM

23.
50B CONNECTED DEVICES BY 2020
IoT OR INTERNET OF EVERYTHING?

24.
IN GOD WE TRUST. ALL OTHERS MUST BRING DATA.

25.
SELF-DRIVING CARS: WHO’S BEHIND THE WHEEL BY 2020?

26.
SINGULARITY: ARE WE IMMORTALS BY 2045?

27.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

28.
THE BARRIERS

29.
MEET THE DECISION MAKERS:
OLD SKOOL TECH RESISTANTS

30.
MEET THEIR TARGETS:
NEW SKOOL SCREENAGERS

31.
HOW ABOUT CMOs?

32.
BY 2017 THE CMO WILL
SPEND MORE ON ICT
THAN THE CIO
Gartner, Feb 2012

33.
BIG COMMERCIALS, BIG TV CAMPAIGNS…

34.
AND CELEBRITY ENDORSEMENTS.

35.
CMOs ARE STILL TAKING LEGACY THINKING,
AND OUTDATED VALUE SYSTEMS…

36.
AND KEEP APPLYING THEM TO
THIS NEW WORLD OF INNOVATION.

37.
BUT IT’S THE WRONG APPROACH.
AND EVERY ATTEMPT WILL FAIL

38.
CMOs THAT HAVE NO DIGITAL DNA?
THEY SHOULD MARRY THEIR CIO!

39.
THE BENEFITS OF DIGITAL

40.
THE BIG MARKETING DREAM
THAT OFFERS CMOs ARMY-LIKE INTEL

41.
CRM, ARPU & PREDICTIVE MARKETING

42.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF INNOVATION
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

43.
NEW MARKETING IS ABOUT
RELATIONSHIPS, NOT THE MEDIUM

44.
BRANDS ARE ALL PUBLISHERS NOW:
APPS, DAILY CONTENT & SOCIAL PAGES

45.
DATA-DRIVEN OWNED MEDIA PLATFORM

46.
MASTERS OF MARKETING & MEDIA
DATA-DRIVEN CONTENT STRATEGY

47.
OPEN INNOVATION: WISDOM OF CROWDS

48.
INSIGHT DRIVEN DIGITAL LEADERSHIP

49.
SEE LIKE BUY

50.
SOLOMO: SOCIAL. LOCAL. MOBILE.

51.
MADMEN

52.
MATHMEN

53.
MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE
BIG DATA… MAY THE MATH BE WITH YOU

54.
BIG DATA IS THE LIFEBLOOD
OF MODERN MARKETING

55.
THAT WILL GIVE MEGA POWER FOR…

56.
ATOMIC, AGILE CONTENT MARKETING

57.
DATA WILL ALSO SAVE SUFFERING RETAIL.

58.
BEACONS FOR HYPER PERSONALIZED
RECOMMENDATIONS & TARGETED CRM.

59.
DATA-DRIVEN FITTING ROOMS

60.
OMNICHANNEL: THE HOLY GRAIL IN RETAIL
INTEGRATED CRM ACROSS ALL CHANNELS

61.
BIG DATA WILL REVOLUTIONIZE MEDIA.

62.
TV WILL FINALLY BE SUPER TARGETED,
PROGRAMMATIC & ADDRESSABLE.

63.
HARNESSING DATA TURNS UNKNOWN
VIEWERS INTO KNOWN MEMBERS

64.
WITH A NON-LINEAR DATA STRATEGY,
TV NETWORKS MIGHT EVEN SURVIVE.

65.
HOW ABOUT ALL OTHER PLAYERS?
TRIPLE PLAY ALL THE WAY.

66.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF INNOVATION
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

67.
CONSUMERS ARE IN CONTROL

68.
WELCOME TO THE SHARING ECONOMY

69.
FROM OWNING TO SHARING

70.
COLLABORATIVE ECOSYSTEMS:
PEER-TO-PEER (P2P) LENDING.

71.
COLLABORATIVE ECOSYSTEMS,
NOT EGOSYSTEMS...

72.
DISINTERMEDIATING THE BANKS:
HELLO CROWDFUNDING.

73.
THE NEXT GENERATION INSURANCE MODEL:
START-UP ON REQUEST BY ACHMEA

74.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

75.
MY VISION ON THE FUTURE OF INSURANCE

76.
88
REVOLUTION IN
MARKETING
HABITS

77.
THAN THE INTERNET

78.
GO BIG, GO NICHE OR GO HOME
EXPONENTIAL TECHNOLOGIES WILL DISRUPT ALL INDUSTRIES.
USE TRENDS TO COIN BUSINESS OPPORTUNITIES OF 21ST CENTURY.

79.
INNOVATE OR DIE
EVERYBODY WANTS TO INNOVATE, NOBODY WANTS TO CHANGE.
INNOVATION IS A MUST HAVE NOW.

80.
COLLABORATE OR CRY
WELCOME TO THE NETWORKED ECONOMY.
ERA OF COLLABORATIVE ECOSYSTEMS, NOT EGOSYSTEMS.

81.
GO MOBILE
MOBILE IS OUR FIRST SCREEN, MOBILE IS OUR SECOND BRAIN.
MOBILE OR SO-LO-MO FIRST!

82.
SOCIAL COMMERCE
CLOSE THE LOOP IN SOCIAL COMMERCE.
SEE, LIKE…. BUY.

83.
CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

84.
CLOSING THOUGHTS

85.
“INNOVATION DISTUINGUISHES
BETWEEN A LEADER AND A FOLLOWER”

86.
“OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”

87.
“BE NICE TO NERDS.
WE WILL ALL END-UP WORKING FOR ONE”


88.
THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS. BEDANKT.