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De verzekeraar van de toekomst - Igor Beuker

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De verzekeraar van de toekomst - Igor Beuker

DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.

DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.

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De verzekeraar van de toekomst - Igor Beuker

  1. 1. THE FUTURE OF FINANCE & INSURANCE HOW TO SURVIVE AND GROW IN THE AGE OF DISRUPTING INNOVATIONS
  2. 2. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF DIGITAL SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  3. 3. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF DIGITAL SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  4. 4. WELCOME TO THE DIGITAL WORLD
  5. 5. IN WHICH TRADITIONAL CORPORATES NOW ALL HAVE TO COMPETE WITH
  6. 6. INNOVATIVE, AGILE, DATA-DRIVEN, NEW TECH FIRMS WITHOUT LEGACY…
  7. 7. MOST VALUABLE RETAILER ON THE PLANET HAS NO INVENTORY
  8. 8. WORLD’S MOST POPULAR MEDIA OWNER CREATES NO CONTENT
  9. 9. WORLD’S LARGEST TAXI COMPANY OWNS NO VEHICLES
  10. 10. LEADING RENTAL HOME PROVIDER OWNS NO REAL ESTATE
  11. 11. WELCOME TO THE DIGITAL WORLD
  12. 12. IN WHICH WE MUST COIN THE BUSINESS OPPORTUNITIES OF THE 21ST CENTURY
  13. 13. MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES
  14. 14. MY SOCIAL FAN BASE IS BIGGER THAN YOURS
  15. 15. SCREENAGERS: HYPERCONNECTIVITY & ALWAYS ON
  16. 16. GEN Y & Z: DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES
  17. 17. ALIBABA: PAY WITH A SELFIE TECHNOLOGY FUELS ECOMMERCE
  18. 18. $9.3 BILLION! ALIBABA SALES ON SINGLES DAY 2014
  19. 19. WEARABLE TECHNOLOGY: LIFESTYLE, HEALTH, FITNESS…
  20. 20. BRANDS ARE NOW GOING BEYOND THE SMARTPHONE
  21. 21. VIRTUAL REALITY JUST A GIMMICK FOR GAMERS?
  22. 22. VR IS NOW RETAIL’S EXTENDED DIGITAL SHOWROOM
  23. 23. 50B CONNECTED DEVICES BY 2020 IoT OR INTERNET OF EVERYTHING?
  24. 24. IN GOD WE TRUST. ALL OTHERS MUST BRING DATA.
  25. 25. SELF-DRIVING CARS: WHO’S BEHIND THE WHEEL BY 2020?
  26. 26. SINGULARITY: ARE WE IMMORTALS BY 2045?
  27. 27. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF DIGITAL SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  28. 28. THE BARRIERS
  29. 29. MEET THE DECISION MAKERS: OLD SKOOL TECH RESISTANTS
  30. 30. MEET THEIR TARGETS: NEW SKOOL SCREENAGERS
  31. 31. HOW ABOUT CMOs?
  32. 32. BY 2017 THE CMO WILL SPEND MORE ON ICT THAN THE CIO Gartner, Feb 2012
  33. 33. BIG COMMERCIALS, BIG TV CAMPAIGNS…
  34. 34. AND CELEBRITY ENDORSEMENTS.
  35. 35. CMOs ARE STILL TAKING LEGACY THINKING, AND OUTDATED VALUE SYSTEMS…
  36. 36. AND KEEP APPLYING THEM TO THIS NEW WORLD OF INNOVATION.
  37. 37. BUT IT’S THE WRONG APPROACH. AND EVERY ATTEMPT WILL FAIL
  38. 38. CMOs THAT HAVE NO DIGITAL DNA? THEY SHOULD MARRY THEIR CIO!
  39. 39. THE BENEFITS OF DIGITAL
  40. 40. THE BIG MARKETING DREAM THAT OFFERS CMOs ARMY-LIKE INTEL
  41. 41. CRM, ARPU & PREDICTIVE MARKETING
  42. 42. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF INNOVATION SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  43. 43. NEW MARKETING IS ABOUT RELATIONSHIPS, NOT THE MEDIUM
  44. 44. BRANDS ARE ALL PUBLISHERS NOW: APPS, DAILY CONTENT & SOCIAL PAGES
  45. 45. DATA-DRIVEN OWNED MEDIA PLATFORM
  46. 46. MASTERS OF MARKETING & MEDIA DATA-DRIVEN CONTENT STRATEGY
  47. 47. OPEN INNOVATION: WISDOM OF CROWDS
  48. 48. INSIGHT DRIVEN DIGITAL LEADERSHIP
  49. 49. SEE LIKE BUY
  50. 50. SOLOMO: SOCIAL. LOCAL. MOBILE.
  51. 51. MADMEN
  52. 52. MATHMEN
  53. 53. MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE BIG DATA… MAY THE MATH BE WITH YOU
  54. 54. BIG DATA IS THE LIFEBLOOD OF MODERN MARKETING
  55. 55. THAT WILL GIVE MEGA POWER FOR…
  56. 56. ATOMIC, AGILE CONTENT MARKETING
  57. 57. DATA WILL ALSO SAVE SUFFERING RETAIL.
  58. 58. BEACONS FOR HYPER PERSONALIZED RECOMMENDATIONS & TARGETED CRM.
  59. 59. DATA-DRIVEN FITTING ROOMS
  60. 60. OMNICHANNEL: THE HOLY GRAIL IN RETAIL INTEGRATED CRM ACROSS ALL CHANNELS
  61. 61. BIG DATA WILL REVOLUTIONIZE MEDIA.
  62. 62. TV WILL FINALLY BE SUPER TARGETED, PROGRAMMATIC & ADDRESSABLE.
  63. 63. HARNESSING DATA TURNS UNKNOWN VIEWERS INTO KNOWN MEMBERS
  64. 64. WITH A NON-LINEAR DATA STRATEGY, TV NETWORKS MIGHT EVEN SURVIVE.
  65. 65. HOW ABOUT ALL OTHER PLAYERS? TRIPLE PLAY ALL THE WAY.
  66. 66. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF INNOVATION SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  67. 67. CONSUMERS ARE IN CONTROL
  68. 68. WELCOME TO THE SHARING ECONOMY
  69. 69. FROM OWNING TO SHARING
  70. 70. COLLABORATIVE ECOSYSTEMS: PEER-TO-PEER (P2P) LENDING.
  71. 71. COLLABORATIVE ECOSYSTEMS, NOT EGOSYSTEMS...
  72. 72. DISINTERMEDIATING THE BANKS: HELLO CROWDFUNDING.
  73. 73. THE NEXT GENERATION INSURANCE MODEL: START-UP ON REQUEST BY ACHMEA
  74. 74. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF DIGITAL SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  75. 75. MY VISION ON THE FUTURE OF INSURANCE
  76. 76. 88 REVOLUTION IN MARKETING HABITS
  77. 77. THAN THE INTERNET
  78. 78. GO BIG, GO NICHE OR GO HOME EXPONENTIAL TECHNOLOGIES WILL DISRUPT ALL INDUSTRIES. USE TRENDS TO COIN BUSINESS OPPORTUNITIES OF 21ST CENTURY.
  79. 79. INNOVATE OR DIE EVERYBODY WANTS TO INNOVATE, NOBODY WANTS TO CHANGE. INNOVATION IS A MUST HAVE NOW.
  80. 80. COLLABORATE OR CRY WELCOME TO THE NETWORKED ECONOMY. ERA OF COLLABORATIVE ECOSYSTEMS, NOT EGOSYSTEMS.
  81. 81. GO MOBILE MOBILE IS OUR FIRST SCREEN, MOBILE IS OUR SECOND BRAIN. MOBILE OR SO-LO-MO FIRST!
  82. 82. SOCIAL COMMERCE CLOSE THE LOOP IN SOCIAL COMMERCE. SEE, LIKE…. BUY.
  83. 83. CONTENT TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES BARRIERS & BENEFITS OF DIGITAL SOCIAL MEDIA & BIG DATA TRENDS IN FINANCE SUMMARY OUTRO
  84. 84. CLOSING THOUGHTS
  85. 85. “INNOVATION DISTUINGUISHES BETWEEN A LEADER AND A FOLLOWER”
  86. 86. “OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD”
  87. 87. “BE NICE TO NERDS. WE WILL ALL END-UP WORKING FOR ONE” 
  88. 88. THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS. BEDANKT.

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