5 WAYS BIG DATA WILL
REVOLUTIONISE MARKETING

74% of the UK population
will be constantly connected to the internet BY THE END OF 2014

WE WILL HAVE DEVICES ASSISTING
US WITH WHATEVER WE NEED, WHATEVER WE DO AND WHEREVER WE GO

ALL OF THE TOUCH POINTS
WE USE LEAVE A TRAIL OF DATA THAT IS PICKED UP BY MARKETING, DIGITAL AND RESEARCH AGENCIES

NOW CONSUMERS ARE EITHER ASLEEP
OR AWAKE

REAL, ACTIONABLE, DATA COLLECTED ACROSS
THE GLOBE = BIG DATA

Through BIG DATA, Marketers can
now communicate messages that not only resonate with consumers, but find them where and when the information is most needed

AT DIGITAL ANNEXE WE BELIEVE
BIG DATA IS GOING TO REVOLUTIONISE THE MARKETING INDUSTRY IN 5 KEY WAYS

1 REAL CONSUMER UNDERSTANDING Big
data provides massive insights into consumer behaviour, this information translates into unique personas and better understanding of the aspirational audience of any brand

Digital has changed the way
digital marketing agencies work in a number of ways: 2 REAL TIME ANALYSIS • Real time monitoring of consumer actions and reactions • Agile testing of ideas, platforms and functionalities • Real time optimisation of activities

PAST 3 MARKETING WILL FOCUS
ON HARD METRICS PRESENT In the past, brand trackers were used to measure brand activities and performances We can provide clients with factual qualitative and quantitative insights that can measure the effectiveness of any kind of marketing activities from brand to conversions

Through the analysis of old
consumer patterns we can now forecast consumer behaviours and deploy marketing activities that adapt to market conditions 4 PREDICTIVE ANALYTICS 42% 58%

5 GEEKS WILL INHERIT THE
EARTH The future is neither left nor right brained. In digital marketing you will have to have a high level of numeracy, creativity, and consumer understanding to reach your mobile and always connected consumers

OUR APPROACH?

CREATIVITY | ANALYTICS | INNOVATION

Sean Singleton is the Managing
Director of Digital Annexe @DigitalAnnexe | +44 (0)845 456 6042 | hello@digitalannexe.co.uk This is an abridged version of a blog post published on The Marketing Society http://bit.ly/DA5WaysBigData digitalannexe.co.uk