Who by: Soulla Stylianou, Client Director, Daden Ltd Date: 27th October 2009 Where: Serious Games Institute Description: Introduction to social media tools and how they're being used by Serious Business

1. Social Media Tools
Business Networking
Online
Soulla Stylianou
27 October 2009
© 2009 www.daden.co.uk

2. Who Are We?
© 2009 www.daden.co.uk
 Full
service virtual worlds & virtual character
consultancy
 In
virtual worlds & characters since late 1990s, and
Second Life since 2004
 World-class expertise and innovation in integration,
AI and virtual worlds
 SL Gold Solution Supplier
 Member, Serious Games Institute
 Based in Birmingham UK, and Second Life

3. Who do we work for?
© 2009 www.daden.co.uk

4. Definition - Wikipedia
© 2009 www.daden.co.uk
 “A social network service focuses on building
online communities of people who share interests
and/or activities, or who are interested in exploring
the interests and activities of others...
 Most social network services are web based and
provide a variety of ways for users to interact, such
as e-mail and instant messaging services.
 Social networking has encouraged new ways to
communicate and share information. Social
networking websites are being used regularly by
millions of people.”

5. What others say – social media
© 2009 www.daden.co.uk
 Paparazzi for the
masses
 Modern grapevine
 Includes web 2.0
technologies
 Includes face to
face
 Not governed by
physical space
 Uses the power of
the crowd
http://ash10.com/2009/02/help-me-define-social-media/

6. Top ten 2006 & 2009
© 2009 www.daden.co.uk
http://www.netimperative.com/news/2006/05/04/social & http://www.netimperative.com/news/2009/september/top-
social-networking-sites-uk

7. Compete.com
© 2009 www.daden.co.uk
http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook&
http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/

8. The big picture
© 2009 www.daden.co.uk
http://webmove.org/2008/09/conversation-is-art-of-listening.html

9. Number crunching
© 2009 www.daden.co.uk
LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing
50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+
 No correct answer
 Who's your target audience
 What's right for you
 Experiment
 It takes time
 Bigger doesn't mean better
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Stats in bold are direct from org. website

10. LinkedIN
© 2009 www.daden.co.uk
 Created private profile
 Just created Daden group profile
 Not upgraded to professional
 Good for networking
 Join/create groups
 Post events, slides etc
 Participate in discussions
 Add discussions
 Email

11. Facebook
© 2009 www.daden.co.uk
 Private profile
 Use it for events/interests
 Create/Join groups
 Email
 Use twitter to update page
 No plans to date for Daden

12. Ecademy
© 2009 www.daden.co.uk
 Business to Business
 Email, groups etc
 Post events
 You either love it or hate it
 Not really using it
 For SME's?

13. Blogging
© 2009 www.daden.co.uk
 Very popular
 Website = information
 Blogsite = opinion
 Choose tool that's right for you
 Daden's MD David Burden blogs

14. Twitter
© 2009 www.daden.co.uk
 Popular
 140 characters - “mini blog”
 Used by individuals
 Used by organisations
 Powerful search tool
 Set up searches using tools such as tweetbeep
 Monitor urls in tweets (e.g. tr.im)
 Daden gained customers, raised profile

15. Uses for twitter
© 2009 www.daden.co.uk
 Point people to website/blog/event
 Gather support
 Ask for help
 Complain
 Feedback
 Answers
 Customers

16. Posting a twitter question
© 2009 www.daden.co.uk
 “Socialmedia for serious business. My question
to you is which tools do you use,why,how
successful what's ur favourite? Which one
works for u?”

17. @JiMage
© 2009 www.daden.co.uk
 Im an arch student and Twiter has allwed me 2
establish a 3d design firm now wrking on
projects in saudi, Auz and the uk
 i'v won three very large contracts direct from
twitter none in the uk!
 i tried facebook but not found it as succesfull
but twitter (tweet deck) tripled the amount of
people visiting my site!

18. @NivenArchitects
© 2009 www.daden.co.uk
 We use facebook & twitter, both r successful for
increasing the company profile, twitter has
generated some inquiries ....
 ...but no concrete projects as yet, both have
resulted in a doubling of our website traffic.

19. @others
© 2009 www.daden.co.uk
 @steve_nicholls - twitter is fave cos it's more
instant. LinkedIn feels more grown-up and pro.
FB is a good way to reach many contacts
 hemminac @SoullaStylianou I'll be using them
all...because people trust people they know
more than any other form of advertising
http://bit.ly/Q30up
 cybrum @SoullaStylianou Not sure they count
as socmed tools but old-fashioned eMail is
business no.1. Skype too for cutting costs.

20. @lornaparsons
© 2009 www.daden.co.uk
 Corporate website – glossy brochure
 Practice blog - (http://bryantpriestnewman.wordpress.com)
 Twitter - supports the blog – informal
 LinkedIn – not had any business leads
 Trying to decide on an intranet – Basecamp vs
Woobius

21. #media140
© 2009 www.daden.co.uk
 Social media
no1
requirement
 Everything we
do has a social
media element
http://www.rubberrepublic.com/blog/200
9/10/twitter-is-like-word-of-mouth-on-
crack-the-peperami-animal-and-other-
tales-from-media140/

22. #media140
© 2009 www.daden.co.uk
 “We created lots
of different
points for
consumers to
discover us
through”
http://www.computerweekly.com/blogs/edito
rs-blog/2009/10/using-social-media-to-
market-y.html

23. In the news
© 2009 www.daden.co.uk
http://www.ashdowngroup.com/news/social-
networking-sites-cost-the-uk-pounds1-38bn-a-year--
news-19427116

24. Ten points
© 2009 www.daden.co.uk
 Experiment with different social media tools
 Choose what suits organisation & you
 Make time for it
 Bigger doesn't mean better
 Should complement other marketing activities
 No wrong answer
 No right tool
 Keep it up to date
 Keep it simple
 Ask questions – community will help

25. Web: www.daden.co.uk
Email: soulla.stylianou@daden.co.uk
YouTube: www.youtube.com/dadenmedia
Twitter: SoullaStylianou
Second Life: ImmortalitySou Ballinger
Second Life sim: Daden Prime
© 2009 www.daden.co.uk