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Don’t Be Faceless:
7 Essential Social Media
Techniques For PR Success
Rohit Bhargava
SVP, Ogilvy PR
January 14th, 2008
In 1993, DC Comics killed Superman.
Later, Tom Cruise met Oprah’s couch.
THE BIG QUESTION:

Why is today
different from
yesterday?
Yesterday …
Today …
Content creation is very easy.
“Social” media is everywhere
Virtual trust trumps all.
The
7 Social Media
Techniques For
PR Success
1. Forget monitoring, try listening
2. Make Customer Service into PR
3. Embrace Accidental Spokespeople
4. Create Content & Syndicate
5. Use Real Time Dialogue
Image removed because online distribution rights not given.




6. Be part of the circular media.
7. Reinvent Measurement
Connect With Rohit:




www.personalitynotincluded.com/prsa
Get started with social media!




And read our new blog: blog.ogilvypr.com

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PRSA 2009 Webnair "Don't Be Faceless"