Mobile trends are similar to fashion trends as it is always varying and developing rapidly. It imperative in business to certify that the mobile marketing strategy you provide is relevant if your plan is to maintain a competitive advantage in the marketplace.

1. Mobile
Shopping
Experience
Priyanka Shahi | June 2017

2. Agenda
• Mobile Trends
• Shopping Experience
• Changes need to be made in Businesses
• Retail Landscape
• How Mobile Shopper behavior is different
• Conclusion

3. Mobile Trends
• Mobile trends are similar to fashion trends as it is always varying and
developing rapidly.
• It imperative in business to certify that the mobile marketing strategy
you provide is relevant.
• Especially, if your plan is to maintain a competitive advantage in the
marketplace.

4. Shopping Experience
• The reason behind this is that smartphones is going to dominate the
shopping experience.
• It is projected that by 2020 mobile shopping experience will beat
pricing and product as the essential differentiator between brands.
• It is really essential that retailers enhance their mobile strategy by
making an effort to understand and pull the newest mobile commerce
trends.

5. Cont.
• E-commerce has shifted to mobile e-commerce and the transition isn’t
a seamless one.
• Be it big or small business, they really need to primarily rethink on
how they will line mobile e-commerce in the next couple of years.
• Also, it is important to understand the difference between traditional
e-commerce and today’s mobile buyers.

6. Changes need to be made in Businesses
• Mobile is a great device and thus it empowers shoppers and changes
the thinking of retailers towards their business.
• As per the new research, done in conjunction with Google Shopper
Marketing Agency Council & M/A/R/C Research, majority of mobile
shoppers use their phones both before entering the stores & while
they are there.
• This will be considered good for shoppers using more of mobile to buy
more.

7. Retail Landscape
• Smartphones are changing the retail landscape.
• They help us research, compare, and purchase products not just
online, but also in stores.
• n fact, 84% of smartphone shoppers use their phones while in a
physical store.

8. How Mobile Shopper Behavior is Different
Shorter Attention Spans
• Smartphone users are always-on and you have to bear in mind that
you are competing for your mobile visitor’s attention.
• Mobile shoppers tend to use their mobile phones in more distracting
environments and are often running multiple concurrent tasks, such as
checking Twitter, responding to a text message, reading emails,
watching the latest Netflix series, all while exploring your shop at the
same time.
• If it takes them too long to find what they’re looking for or if your
mobile website or app are too complex, you will easily overwhelm
your mobile visitors and risk frustrating them until they bounce off.

9. Cont.
Use Mobile in Stores
• Mobile shoppers are tethered to their devices and smartphones are an
important purchase driver.
• Over 79% of smartphone consumers use their phones while shopping
in store.
• They scan barcodes, search for reviews, use coupons or pay for the
purchase.

10. Cont.
Switch between Devices
• Mobile shoppers often use a combination of devices in the different
stages of the shopping process.
• They may start a session on a mobile phone to browse rich visuals and
once they know which product or brand to choose may revert to
another device to close the deal.
• Lower conversion rates on smartphones should not mislead you into
thinking that mobile doesn’t matter. It may be because visitors are
switching to desktop or laptops to make the final purchase.

11. Cont.
Location-based Search Queries
• It’s worth considering that the search queries of mobile shoppers are
usually location-based, and due to the smaller screens, users tend to
select top results more often.
• Mobile shoppers also show less explorative behavior than their
counterparts on larger devices.
• In order to increase your chances of being considered by mobile
shoppers, you have to make sure to rank high in search results and
offer location-aware information on your landing page.

12. Conclusion
• Engaging and educating people on mobile is crucial, because mobile
ecommerce is roaring and is expected to increase in importance in the
near future.
• Already today, mobile is the ‘primary’ device for many online
shoppers.
• Ultimately, businesses should be excited about the opportunities - the
integration of mobile in the customer’s decision journey offer...before
the future catches up.

13. THANK YOU!