We interviewed 8 small businesses about their use of Pinterest and how they connect with customers there. They shared their experience with us and here's what we learned: 8 great lessons on how to actually connect with customers on a visual social media.

1. A Pinning love story
essential tips
to build relationships with
customers on pinterest 8

2. Did you know that
Pinterest generates more
referral traffic than
combined

3. Making it the
4th biggest
source of traffic

4. When we found that out
we tried to hack our
pinterest growth
Oh great another growth hacker,
just what I needed...

5. Except we failed!
HUGE FAIL

6. We wrote an article about it
CLICk here to read it
Obviously we didn’t growth hack this one either

7. So we thought
enough about us!
Yeah, we’ve had enough! We can’t
only talk about failure, it’s depressing
lets ask others about their
success with pinterest

8. And here you go:
8 super valuable
lessons from successful
pinners

9. 1
Customers want to see
what they are buying
A valuable lesson from Costa Rica Monkey Tours

10. We have found an increase in our sales as nowadays
customers are looking for more audio & visual concepts to
make their purchasing decision.
Focus on customers
in the description &
link to your website
Show photos of people
using your service. and
having fun
Costa Rica Monkey Tours

11. What we learned from them
CLICk here to read all about their experience
feature pictures of customers
take part in group boards
advertize an experience
foster a community

12. 2
Give customers
the fame they deserve
A valuable lesson from Pudge’s steaks

13. Pudge’s Steaks
We pin pictures of customers who participate in the
«Pudge’s Challenge», which is very well received since
people generally like the recognition
Question to engage
followers
give customers the
recognition they
deserve

14. What we learned from them
CLICk here to read all about their experience
let your customers shine for you
personal photos are shared more easily
engage with existing customers
give your brand a personality

15. 3
Adapt to your
Pinterest audience
A valuable lesson from Parker’s Crazy Cookies

16. Parker’s Crazy Cookies
People usually buy our cookies for events, which is
perfect for Pinterest since users are often scrapbooking
and looking for parties ideas there. So, we adapted
and created event-focused boards.
Use precise description
and hashtags to reach a
specific niche
show finished
product as a proof
of what you can do

17. What we learned from them
CLICk here to read all about their experience
FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC
SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT
THINK SCRAPBOOKING!
POST REGULARLY

18. 4
Share something you are
passionate about
A valuable lesson from Blue Pine Outdoors

19. Blue Pine Outdoors
The thing I love the most is seeing and talking to people
who are like me, wish they could paddle as a full time
job. Posting pictures help when we can’t be on the water.
Associate your own activity
to a popular theme on
pinterest - travel here-
Sell people dreams with
beautiful pictures

20. What we learned from them
CLICk here to read all about their experience
share your passion, not your job
connect with like-minded people
sell people dreams
get ideas from followers

21. 5
Use Pinterest analytics to spot
trending products
A valuable lesson from Boot Barn

22. Boot Barn
We’ve learned to connect with our customers like never
before. Through Pinterest’s new analytic tool, we can see
what products are receiving the most traction.
track repins and likes with
analytics to identify
trending products
respond to every
comment

23. What we learned from them
CLICk here to read all about their experience
ANALIZE AND OPTIMIZE PERFORMANCE
HOLD CONTESTS TO ENGAGE CUSTOMERS
Use direct messages with Businesses
COMMENT ON CUSTOMERS BOARDS

24. 6
Ask yourself what’s in there
for your customers
A valuable lesson from Marvelous Mold
?
?

25. Marvelous Molds
If there is a benefit for your customers when participating
on your page and sharing your content, you will see the
best result.
Provide tutorials on how
to use your product
experiment with
different formats -
video, slides...- and link
to your other social
media channels

26. What we learned from them
CLICk here to read all about their experience
Publish tips on how to use your product
promote customers creations
find visual friendly content
never make it all about you

27. 7
Use Pinterest as a
Source of inspiration
A valuable lesson from Vinyl Impression

28. Vinyl Impression
We are a visual company, made up of visual thinkers
and as a result our Pinterest usage organically begun
with us pinning a multitude of things we were inspired by.
use product rich pins to
display price and
availabily under your pin
feature your product in
a larger environment

29. What we learned from them
CLICk here to read all about their experience
Use pinterest to inspire and get inspired
celebrate successful projects with customers
feature your product in a larger context
sell a lifestyle

30. 8
Always try to build an
emotional connection
A valuable lesson from Project Repat

31. Project Repat
Our service requires people to really trust us - we
are preserving their memories - all the Pinterest
posts help us build an emotional connection with
current and future customers
appeal to your
customers feelings with
emotional messaging
publish pictures of
happu customers using
your product

32. What we learned from them
CLICk here to read all about their experience
Use pictures to build trust
Showcase unique products
pin to build emotional connections
Give a tangible proof of what you can do

33. To sum it all up
Show finished products Put customers in the spotlight Adapt to Pinterest Share your passion
1 2 3 4
Improve with analytics
Have a win-win approach Inspire and get inspired Build emotional connections
?
5 6 7 8

34. About Customericare
A simple video chat plugin to help you
connect with customers right on your website
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CLICk here to
FIND OUT MORE

35. Thank you!
connect with us on social media
and at customericare.com