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Hippie Bus
“Painted Picture”
Of CustomerLink
December 31, 2016
…….…………………………………………………………………………..………………….….
A great place to work.
With a strong culture
• Shared core values
• A strong desire to win
• Openness
• Integrity
• Family, health and wellness
•...
Full of passionate professionals
• Happy employees working with
energetic enthusiasm
• People dressed in business casual
a...
Our very own dream team…
• We are constantly recruiting
• We only accept “A” players on our
team
• We remove those who are...
Who work and win
together…• Happy, purposeful work being
done to satisfy client needs
• People working together to solve
c...
In a great environment.
• Energetic, lively and fresh
• Open and conducive to
teamwork
• Highly efficient and
functional
•...
Employees are fulfilled…
• “These people are like my
family”
• “I can see a long future
for myself at
CustomerLink with pl...
Compensated well...
• Our total compensation and benefits is amongst the best in our
region for similarly sized companies
...
And active in philanthropy.
• We have >50% employee
participation in our
philanthropic efforts
• Our community recognizes
...
With an enhanced structure…
• We generated positive returns for our
first investors
• Our new investors are eager to inves...
We grow and thrive…
• We generated $35 million in revenue
and $4.5 million in profit.
• We have grown 25% or more in each
...
A focused technology team…
• Strive for a realistic balance
between quality, speed of delivery
and scalability
• Believe a...
A stellar
support team…
• A model for efficiency and
effectiveness
• In perpetual improvement
processes (almost obsessive)...
Marketing that stands out…
• Is daring, emotionally impactful and
resonates with our target markets
• Drives a huge amount...
Powerful sales …
• Prospects find it easy to buy
• We focus on the client
• We demonstrate expertise and
integrity
• Buyer...
And our products...
• Just plain work better than anyone
else‟s
• Are a mix of cutting edge and tried „n
true
• Are impact...
The media will tout our
success.
• “CustomerLink makes profits grow for shops”
• “CustomerLink is the de facto leader in s...
So will our
clients.
• Our clients are mainly independent
businesses
• Some are franchises and some are
corporate
• They a...
And they’ll say…
• “CustomerLink helps my business win.”
• “My business would not be thriving like
it is without CustomerL...
We exist to help
small business
owners win.
…….…………………………………………………………………………..………………….….
www.customerlink.com
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CustomerLink Painted Picture

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Painted picture of CustomerLink

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CustomerLink Painted Picture

  1. 1. Hippie Bus
  2. 2. “Painted Picture” Of CustomerLink December 31, 2016 …….…………………………………………………………………………..………………….….
  3. 3. A great place to work.
  4. 4. With a strong culture • Shared core values • A strong desire to win • Openness • Integrity • Family, health and wellness • Strong communication • Community • Respecting and supporting individual dreams
  5. 5. Full of passionate professionals • Happy employees working with energetic enthusiasm • People dressed in business casual attire, but with a degree of professionalism (maybe the clothes they‟d wear on a first date) • Young, eager professionals who seem hungry to succeed
  6. 6. Our very own dream team… • We are constantly recruiting • We only accept “A” players on our team • We remove those who aren‟t in alignment with our goals, values and mission • We always try to hire better than ourselves • Word-of-mouth and employee referrals • Comprised of great thinkers and executors • Unified in vision and dedication • Does not require or use micro- management • Comprised of leaders who behave like owners • Supportive of peers and leaves their personal agendas at the door
  7. 7. Who work and win together…• Happy, purposeful work being done to satisfy client needs • People working together to solve challenges • Helping clients find success • Celebrating successes of our clients and our own • Fun • Winning
  8. 8. In a great environment. • Energetic, lively and fresh • Open and conducive to teamwork • Highly efficient and functional • Bright, open, airy atmosphereWarm and comforting • A place where people want to be • Professional, but casual
  9. 9. Employees are fulfilled… • “These people are like my family” • “I can see a long future for myself at CustomerLink with plenty of opportunity for advancement” • "The values of the company mirror my own” • “I feel so fortunate to work here” • “Helping small business owners succeed feels great!”
  10. 10. Compensated well... • Our total compensation and benefits is amongst the best in our region for similarly sized companies • We match outstanding performance with outstanding compensation • We allow and encourage all employees to share in the profit success of CustomerLink • Our base compensation is fair and adjusts with the economy
  11. 11. And active in philanthropy. • We have >50% employee participation in our philanthropic efforts • Our community recognizes CustomerLink for our continued commitment and support • We support both local and national causes • We involve our clients in our philanthropy efforts
  12. 12. With an enhanced structure… • We generated positive returns for our first investors • Our new investors are eager to invest in additional growth • We have the right leaders and contributors in the right roles
  13. 13. We grow and thrive… • We generated $35 million in revenue and $4.5 million in profit. • We have grown 25% or more in each of the past three years • We have 7,000+ active clients • We have 150 employees
  14. 14. A focused technology team… • Strive for a realistic balance between quality, speed of delivery and scalability • Believe and act like the security of our client‟s data is critical • Buy or build only after an ROI analysis • Have minimal defect work • Maintain highly available systems • Hold data accuracy as paramount • Have a readily scalable infrastructure and code base • Are right-sized for our company size, pace and plans
  15. 15. A stellar support team… • A model for efficiency and effectiveness • In perpetual improvement processes (almost obsessive) • Continually meeting or exceeding service level agreements (SLAs) • Continually striving for automation, quality and scalability • Providing transparency and frequent communication to stakeholders
  16. 16. Marketing that stands out… • Is daring, emotionally impactful and resonates with our target markets • Drives a huge amount of inbound interest • Is fresh and finds people in creative venues • Doesn‟t highlight features • Is highly efficient in ROI • Is envied by our competition • Seems to be everywhere
  17. 17. Powerful sales … • Prospects find it easy to buy • We focus on the client • We demonstrate expertise and integrity • Buyers are excited about their decision • We capture valuable data on the markets we serve • We are highly targeted sellers
  18. 18. And our products... • Just plain work better than anyone else‟s • Are a mix of cutting edge and tried „n true • Are impactful to a broad section of the market • Are consistent in UI/UX and are enjoyable to use • Are easy to understand, yet powerful when applied • Deliver measurable and perceived value • Make our customers look great with their customers • Each represent something we would feel comfortable guaranteeing
  19. 19. The media will tout our success. • “CustomerLink makes profits grow for shops” • “CustomerLink is the de facto leader in shop business intelligence and marketing” • “CustomerLink named best place to work” • “CustomerLink is finding rapid growth in users”
  20. 20. So will our clients. • Our clients are mainly independent businesses • Some are franchises and some are corporate • They are almost all related through mutual partners and/or affiliates • They are the type of people we‟d have as friends even if there was not a business relationship • They share our core values and understand what winning means to them • They rate us >50 on NPS Scores
  21. 21. And they’ll say… • “CustomerLink helps my business win.” • “My business would not be thriving like it is without CustomerLink” • “It‟s so easy doing business with CustomerLink” • “You make it simple to focus on the things that matter most and to act of them” • “The most valuable tool we have” • “Your staff are great to work with. They‟re like an extension of our team.”
  22. 22. We exist to help small business owners win. …….…………………………………………………………………………..………………….…. www.customerlink.com

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