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Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts. In this webinar you will learn: * Value gained exploiting shows undervalued by Nielsen. * Hyper-segmentation approaches that go beyond "Adults 18 to 49." * How social can point the way to premium audiences at non-premium prices. * How to coordinate paid, earned, and owned assets to generate a "social lift" and make your spend go farther.

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