This are the slides for my presentation at eComXpo.com Virtual Internet Marketing Trade Show (Jan 28-29, 2009). My presentation is the last presentation on the first day of the show, on Wednesday, January 28, 2009 at 8:20 pm EST.
The presentation (with audio) is about 50 minutes in length and has 43 slides, which you can download here.
Note: If my voice in the actual presentation sounds a bit odd, sorry for that. I recorded the presentation while I had a bronchitis and barely any voice at all :(
I will publish the video recording on the presentation on Google Video after my presentation was first presented at eComXpo.
... and don't forget to check out the datafeed resources at my site Cumbrowski.com/datafeeds
and Cumbrowski.com/datafeeds101
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
What Makes A Good Data Feed Tips For Merchants - Slides for eComXpo - 28.Jan 2009
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4. Feed Affiliates are Made Equal What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
5. Feed Affiliates are NOT Made Equal What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
6. Feed Affiliates are NOT Made Equal What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
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12. Examples: Price Comparison Site What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
13. Examples: Price Drop/Coupon Site What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
14. Examples: Niche Directory What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
15. Examples: Content Site (Widgets) What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
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20. MSRP Problem Illustration What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
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22. 3. Niche Directories / Categorization What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal 1. 2. 3.
23. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal
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26. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal Document it! Affiliates are NO Fortune Tellers! Knowing is ALWAYS better than Assuming!
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28. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal The Power of Know! Practical Example Canon - PowerShot 10.0-Megapixel Digital ELPH Camera – Silver SKU: 8800577 http://.../images/products/ 8800 / 8800577 _sc.jpg http://.../images/products/ 8800 / 8800577 _sb.jpg http://.../images/products/ 8800 / 8800577 _sa.jpg Thumbnail Images (Product Listing) Medium Size Image (Product Detail) Large Image (Pop-Up)
29. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal The Power of Know! Practical Example Sony - Cyber-shot 10.1-Megapixel Digital Camera - Green SKU: 8943129 Guess the URLs to the different sized product images for this item!
30. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal The Power of Know! Practical Example Sony - Cyber-shot 10.1-Megapixel Digital Camera - Green SKU: 8943129 http://.../images/products/ 8943 / 8943129 _sc.jpg http://.../images/products/ 8943 / 8943129 _sb.jpg http://.../images/products/ 8943 / 8943129 _sa.jpg Thumbnail Images (Product Listing) Medium Size Image (Product Detail) Large Image (Pop-Up) Correct?
31. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal The Power of Know! Practical Example Sony - Cyber-shot 10.1-Megapixel Digital Camera - Green SKU: 8943129 http://.../images/products/ 8943 / 8943129 _sc.jpg http://.../images/products/ 8943 / 8943129 _sb.jpg http://.../images/products/ 8943 / 8943129 _sa.jpg Thumbnail Images (Product Listing) Medium Size Image (Product Detail) Large Image (Pop-Up) Oops!
32. What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal The Power of Know! Practical Example Sony - Cyber-shot 10.1-Megapixel Digital Camera - Green SKU: 8943129 http://.../images/products/ 8943 / 8943129 _ r c.jpg http://.../images/products/ 8943 / 8943129 _ r b.jpg http://.../images/products/ 8943 / 8943129 _ r a.jpg Thumbnail Images (Product Listing) Medium Size Image (Product Detail) Large Image (Pop-Up) Why r and not s ? I have no Idea.
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41. Some Specific Tips What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal … There are many more tips like this, but beyond the time limit and scope of this presentation. I included the ones that I consider to be the most important ones and caused me at least the most head-aches and problems with the processing and use of merchants Product data feeds. There is much more. See the resources recommendation at the end of my presentation. … and more; and more… etc.
42. Recommended Data Feed Resources What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal Article Merchant Product Data Feeds for Affiliates – 101 http://www.Cumbrowski.com/datafeeds101 and Slideshare.net/Cumbrowski.com Collection of Resources http://www.Cumbrowski.com/datafeeds
43. This Presentation is available at: What Makes a Good Data Feed? Tips for Merchants Jan 28 -29, 2009 Internet Marketing Resources Portal Slideshare.net/Cumbrowski.com Carsten Cumbrowski [email_address] www.Cumbrowski.com/about www.Cumbrowski.com/contact Thank You!