Content Marketing Show - A 1950s approach to content strategy

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Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.

Technology News & Politics

About me
Freelance writer
Web Editor
●

Online accounting with actual
humans

●

Just appointed Michael Van Swaaij
as Chairman

●

Fastest growing accountancy firm in
the UK

@Jn_Norris

Riches in silos
● Most services work great in isolation
● No APIs, no interconnectivity
Leads to:
● Duplication of data
● Extra effort

● Difficult reporting

Multi-channel editorial
Company channel

Partner channel

‘Other’ channel

If software
solutions aren’t
working, scrap
them.

By ditching software...
● Saved £160 per month on software
● Reduced planning and reporting by about
60%
● Instant visibility (no more “Where are we
up to…” emails)

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