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Crowdsourcing Week 2015 - Equity crowdfunding: How to design and execute your campaign

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Crowdsourcing Week 2015 - Equity crowdfunding: How to design and execute your campaign

  1. 1. EQUITY CROWDFUNDING 1 CROWDSOURCING WEEK GLOBAL 2015 April 24th, 2015 crowdonomic.vc @nicolasinga @Crowdonomic Facebook.com/C rowdonomic
  2. 2. Fund raising process and regulation has not changed in the last 80 years… but the World did 2
  3. 3. Efficient Access to Capital is still #1 obstacle to growth 3 of Micro-SMEs (Start-ups+SMEs) in Asia say access to finance is their largest obstacle to growth Source: IFC/ Worldbank Enterprise Survey 2006-10; World Bank GDP 2008 - 2010 40%#1
  4. 4. Crowdfunding: Fundraising accelerated by the full power of web, social media and technology Publish Offer Page Access virtual investor community 4 Real Time Distribution Acceleration Validation
  5. 5. #1: it is a Game Changer for both Start-ups and Investors 5 Efficient outreach to multiple investors via internet Startups Low – mid digit FRs Record millions 8 -12 weeks Average online fundraise period Centralized deal sourcing platform Investors Crowdsourced due diligence community $1 to 5K Bite-sized investments to diversify investment portfolio
  6. 6. 6 #2: More than just funding, improved issuer post- crowdfunding performance Business Survival Rate Follow-on Investment Rate Exit Multiple for Crowd Investors 86% 71% x10+ *1 *2 *3 *1: 86% of all sampled Equity Crowdfunded businesses still operational on ASSOB since 2005 vs 59 % of companies still in business 3 year after establishment according to US Bureau labor of statistics *2: % of sampled Equity Crowdfunded businesses by Crowdfund Capital Advisors who have already secured follow on investments (28%) or were in discussions (43%) *3: Rewalk estimate: Rewalk raised $1.3 mn via ECF platform in 2013. IPO valuation was $191M in September ’14. At its maximum, its market valuation was $428 mn Source: Various; Crowdonomic Team analysis
  7. 7. 7 Technology Consumer/Retail Real Estate Fund • MedTech robotics firm • Raised S$4.2 M on OurCrowd • IPO’d receiving S$46.2 M in net proceeds • F&B Chain in UK • Raised S$4.3M on CrowdCube • Pool of 749 investors – accredited and retail • Crowdfunding for a hotel in Palm Springs • Raised S$1.9M on RealtyMogul • Pool of 85 accredited investors • Prolific early- stage venture fund • Crowdfunding $100M fund with SeedInvest #3: Emerging Crowdfunding Verticals
  8. 8. No reported cases of Fraud Shareholders can be bundled up into a vehicle Investors are also chosen; Use lead investors to inform market You can control the level of information disclosure “I’ll be stuck with managing Thousands of Shareholders (and forced to IPO)!” “High Risk of Fraud” “Competitors will steal all of my information” The Market will be over-flooded with NVA Capital creating a bubble We are tackling Common Equity Crowdfunding Concerns 8
  9. 9. 9
  10. 10. The Team: Assembling a Capable Fundraising Team 10 Charismatic Front Person Graphic Design/ Video Person Social Media Person Document and numbers person • Media spokesperson • Investor Meetings • Brand Ambassador • Social media updates • Site updates • Answering enquiries • Putting together the offer page • Putting together the financial documents • Designing visuals • Creating video and other creative assets
  11. 11. Content: Building Up Credibility on Your Offer page. 11 Team & Board with relevant credentials Endorsement from fans, experts, client testimonials Tractions IP or Strategic Partnerships Attractive valuation and desirable exit USP, Market, Competitive Advantages Additional Items: • Business Plan • Investor Pitch Deck • P&L • Cash Flow • Balance Sheet The more robust and informative your story is, the more likely you will close investors.
  12. 12. • Sell the vision / dream • Ground the business plan • Nail the delivery • Form as important as Content 12 Visual: Supporting Your Offer Page with Video Do • Be vague • Be boring • Be awkward • Show only the product Don’t
  13. 13. Create a Marketing Plan. Fundraising is an Online and Offline Effort 13 BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN • Investor Meeting/ Road show • Campaign Launch event • Social Media and blog contents • Event Participation • PR meetings • Product Demos
  14. 14. Are you Ready? 14
  15. 15. 15 YOU’RE DOING IT WRONG
  16. 16. Understand Crowd Behavior and Create Momentum • Find a Lead Investor • Secure early supporters • Create Traction
  17. 17. 17 Execution is the key: Marketing and activation support a Crowdfunding Platform will provide but… Expected reach via platform Platform Social Media Updates Platform Blog Platform Newsletters Membership Access Templates Platform Marketing It’s a dual effort
  18. 18. 18 Extend your reach with your own marketing plan Expected reach via platform Reach via own initiatives Public Relations Personal Mail Outs Media Interviews Blogger Outreach Product Demos Social Media Awards Competitions Site Visit/ Factory Tour Awards Competitions Company Blog Updates Investor Meetings Offline Events
  19. 19. 19 Campaign Execution: Best Practices Prepare follow up videos, creative assets and regular campaign updates Be quick to respond to queries and comments Show your appreciation and thank all your investors Contact press only once you have obtained some funding to have a newsworthy angle
  20. 20. 20 READY? www.crowdonomic.vc
  21. 21. 21 Contact Nicola Castelnuovo nicola.castelnuovo@crowdonomic.com @castelsinga

Hinweis der Redaktion

  • Multiple would be closer to 10.4. Changed *3
  • Verticals:
    Tech: Rewalk
    Consumer: GE and circleup
    Real Estate: Hard Rock
    Finance: Fund/500 startups

    Bullet points: Type scale, amount raised
  • Keep*
  • Find a shorter video
  • Keep*
  • The trend is to reach your target faster than your campaign duration. Fastest ECF record is GBP 1.2 million in 16 minutes (=6.3 million Ringgit)
  • Promoting your pitch
    Methods: email, social media, offline, PR events, updates
    Marketing Plan:
    What platform does vs what we do
  • Promoting your pitch
    Methods: email, social media, offline, PR events, updates
    Marketing Plan:
    What platform does vs what we do

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