1. CROWDONOMIC
1
The information contained herein (the “information”) has been prepared by Crowdonomic Media Pte Ltd (CWD) for the private and confidential use of prospective investors
and is not to be reproduced or distributed, other than in connection with sharing this information with the investor’s financial advisors or consultants. CWD makes no
representation or warranty as to the accuracy or completeness of the Information contained herein and all prospective investors are encouraged to conduct their own
independent due diligence review.
Not an Offer to Purchase or Sell Securities. This overview is for informational purposes and is not an offer to sell or a solicitation of an offer to buy any securities and may not
be relied upon in connection with the purchase or sale of any security. Interests in the company, if offered, will only be available to parties who are “accredited investors”
and who are interested in investing in CWD on their own behalf. Any offering or solicitation will be made only to qualified prospective investors pursuant to a confidential
offering memorandum, and the subscription documents, all of which should be read in their entirety.
The Information contains certain estimates of current performance as well as “forward-looking” statements which are based on various sources of data and assumptions of
CWD, either or both of which may prove to be incorrect. There can be no assurance that such estimates or “forward-looking” statements accurately reflect current status or
will accurately predict future events or the investment’s actual performance. In addition, any projections and representations, written or oral, which do not conform to those
contained in this document, must be disregarded, and their use is a viola-on of law. No representation or warranty can be given that the estimates, opinions or assumptions
made herein will prove to be accurate.
Equity Crowdfunding in Malaysia
3. 3
Professional Team with >30+ years of financial / tech
expertise
Senior
Consultant
Asia Strategy
Lead
MBA BA. Law
Senior
Consultant
Interest rate
Trader MBA Engineering
Reona Shimada
Co-founder & CEO
Nicola Castelnuovo
Co-founder & CCO
S.E. Asia
Innovation
S. Korea
Finance
China
M&A
South Asia
Tech
Japan
Strategy
UKS.E. Asia India
Tech
W.EuropeNorth Asia
Finance Operations InnovationInvestment
Experience and expertise
4. Pioneer in Asia and Internationally Recognized Brand
4
Crowdonomic featured in:
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6. Crowdfunding… Finance 2.0
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What it is: Crowdsourcing for
venture capital
How it Works: Fundraising accelerated by the power of social
media and harnessing the wisdom of the crowds
Fill standard
offer templates
Publish Online
Advertise via
social media
Access virtual
investor community
Reach $ target
Grow your
business
Smaller amounts of money from
many people to reach higher targets
8. China
East Asia & Pacfic
S.Asia
Europe & Central Asia
Latin AM / CRBN
MENA
Africa
8
CF almost x2 itself every year and in the developing
world expected to reach U$96bn. Asia will dominate.
Source: “Crowdfunding’s Potential for the Developing World” Report; InfoDev, Finance and Private Sector Development Department Washington –
World Bank
Low High
88
96
46 (51%)
50 (52%)
7 (8%) 8 (8%)
4 (5%) 5 (5%)
13 (15%) 13 (14%)
11 (12%) 11 (11%)
5 (6%) 5 (6%)
2 (2%) 2 (3%)
Crowdfunding annual transaction value –
Intermediate term
Billion; Singapore Dollars ~63 bn
9. A-Class Investors are joining the movement
9
Dave McClure
(500 Startups)
Alexis Ohanian
(Reddit.com)
Jawed Karim
(Youtube)
Dustin Moskovitz
(Facebook)
Reid Hoffman
(Linkedin)
Jeremy Stoppelman
(Yelp)
10. It will be a Game Changer for both Start-ups and
Investors
10
Efficient outreach to
multiple investors via internet
Startups
Low – mid digit FRs
Record millions
8 -12 weeks
Average online fundraise period
Centralized deal
sourcing platform
Investors
Crowdsourced due
diligence community
$1 to 5K
Bite-sized investments to
diversify investment portfolio
11. 11
Technology Consumer/Retail Real Estate Fund
• MedTech
robotics firm in
Israel
• Raised S$4.2 M
on OurCrowd
• IPO’d receiving
S$46.2 M in net
proceeds
• F&B Chain in
UK
• Raised S$4.3M
on CrowdCube
• Pool of 749
investors –
accredited and
retail
• Crowdfunding
for a hotel in
Palm Springs
• Raised S$1.9M
on RealtyMogul
• Pool of 85
accredited
investors
• Prolific early-
stage venture
fund
• Crowdfunding
$100M fund
with SeedInvest
Target Issuers: Proven and Emerging CF verticals
12. 12
Business Survival
Rate
Follow-on Investment
Rate
Exit Multiple for
Crowd Investors
86% 71% x10+
*1 *2 *3
*1: 86% of all sampled Equity Crowdfunded businesses still operational on ASSOB since 2005 vs 59 % of companies still
in business 3 year after establishment according to US Bureau labor of statistics
*2: % of sampled Equity Crowdfunded businesses by Crowdfund Capital Advisors who have already secured follow on
investments (28%) or were in discussions (43%)
*3: Rewalk estimate: Rewalk raised $1.3 mn via ECF platform in 2013. IPO valuation was $191M in September ’14. At its
maximum, its market valuation was $428 mn
Source: Various; Crowdonomic Team analysis
Crowdfunding – Robust performance track record
13. No reported cases of
Fraud
Shareholders can be
bundled up into a
vehicle
Investors are also chosen;
Use lead investors to
inform market
You can control the level of
information disclosure
“I’ll be stuck with managing
Thousands of Shareholders (and
forced to IPO)!”
“High Risk of Fraud”
“Competitors will steal all of my
information”
The Market will be over-flooded
with NVA Capital creating a
bubble
Many concerns and challenges are being addressed
as the industry evolves
13
15. 15
All major markets in Asia are now at various stages of
implementing CF targeted legislation
Countries in Asia debating Equity CF
regulatory frameworks New Zealand Live Apr. 2014 – Equity / Debt CF
Malaysia Target Q2/Q3 2015 – Equity CF
Japan Target mid-2015 – Equity CF
India Proposal review – PCP* ended
Australia Proposal review – CAMAC
Singapore Under review - TBD
China Under review - TBD
Hong Kong N/A
Thailand SEC Public Consultation Paper
released in December 2014
Source: Crowdonomic Analysis; Competitive Intelligence; Literature search
* PCP: Public Consultation Process
16. 16
ECF Regulatory Framework – Malaysia Highlights*
(*) Note: Contents in this page are based on SC ECF Public Response Paper and they are still pending parliament final
approval. Source: http://www.sc.com.my/wp-content/uploads/eng/html/consultation/140925_PublicResponse_2.pdf
Who: All Malaysia incorporated private companies + SC Registered Micro Funds
How much: Private Companies (RM 3 mn / RM 5 mn) + VC Funds (uncapped)
Share Types: Common Shares (preferred and ordinary); single type per Offering
Fundraise Type: All-or-Nothing (Oversubscription is allowed)
Offer Types: Primary (new share sale); Secondary (existing shares; 2 wks per 6 months)
Advertisements: May advertise to the public but ONLY via the ECF platform
Investors: Retail (RM 50k) + Angel (500k)+ Sophisticated Investors (Uncapped)
Disclosures: <300k (not mandatory); 300 – 500k (case by case); >500k (Audited)
17. 17
Malaysia ECF Business Model: Value Add Market Place
Source: Crowdonomic Team analysis
Micro VC
fund
(managed
by CWD)
Crowdsource for LPs
Invest and Trade
Trade
Shares
Micro funds
Syndications
Secondary
Sales of
Shares
Direct
Investments
Retail
Investors
Professional
Investors
Institutional
Investors
Issuers -
Primary
Sales
Fundraising
by Funds
Crowdonomic Marketplace
Verticals:
Tech: Rewalk
Consumer: GE and circleup
Real Estate: Hard Rock
Finance: Fund/500 startups
Bullet points: Type scale, amount raised
Multiple would be closer to 10.4. Changed *3
Shareholding structure: determined in SHA & only 1 class of shares to be issued in an offer (common shares: ordinary & preference).
Risk of investing is on the informed investor, as all process is transparent and investor can request for information from issuer.