Anzeige
Check these out next
Advocating for the customer. Bringing soft skills into software development
30. Mar 2023•0 gefällt mir•18 Aufrufe
0 gefällt mir
Sei der Erste, dem dies gefällt
Mehr anzeigen
Aufrufe
Aufrufe insgesamt
0
Auf Slideshare
0
Aus Einbettungen
0
Anzahl der Einbettungen
0
Downloaden Sie, um offline zu lesen
Melden
Technologie
This group mentorship session is tailored to your needs, so make sure you bring your questions and needs into the conversation with the mentor. This approach ensures that this session is relevant and valuable to you, providing you with the opportunity to get the specific guidance that you need, to help you grow and develop your skills. The mentoring is structured in sessions of 1 hour. The mentor for this session is: 👩💻 Magda Neagu, Senior Product Marketing Manager at UiPath 📕 The recommended topics for this specific mentor: Overview of customer necessity in the development Customer voice in product operation Tools and resources
Cristina ViduFolgen
Anzeige
Anzeige
Anzeige
Recomendados
B2B Content and Digital Marketing Best PracticesAnant Das
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Marketing's Methods that Improve Retention & Experience Totango
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
Industrial Branding: The Lost Art in the Industrial MarketplaceConsultingSpecifyingEngineer
Advocating for the customer. Bringing soft skills into software development
- Advocating for the customer Bringing soft skills into software development
- About me • Senior Product Marketing Manager • intersection of Product, Sales, and Marketing • 20 years in IT • taking unique technical differentiators and "translating" them into sales and marketing materials that resonate with the customers.
- About you • Where are you joining us from • Your current role/ Your ideal role • Your current project / Your ideal project
- Why a need for customer voice in the product
- Who can advocate for the customer?
- Foster conversations • Go online • Build/share your knowledge • Pro-actively step in • Official advocacy program
- Personalize your message • Customers aren’t account numbers or segments of an email list • Hear them out • Internalize their message • Translate their message into actionable items for your team/company
- Give them something to believe in • Don’t just tell customers what a product can do • Show them the full effects of how they can benefit from what you offer • Sell a desirable vision of possibilities • Bring their input into the product
- The how • Quantity/Quality • CSAT/NPS survey • Forums • Comments • Usability tests • CAB/PAC • Exploratory customer interviews • On site activity / Analytics
- Discussion
Anzeige