The importance of the communication culture for the success of a business focused Digital Workplace

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I did this presentation at the Intranätverk conference May 21st to share the analysis I did at Bayer CS. It tells that the technology is not all for the success of the Digital Workplace. The way your company communicates (the communication culture), and the way the Digital Workplace concept is perceived in your organization can also have an impact on the setting up and success of the Digital Workplace. The more the Digital Workplace is seen as strategic for business (and not just answer the technologic user needs), the more chances the Digital Workplace will have to be successful. Cristina Filipe

Technology Business

INTRANÄTVERK 2014
DIGITAL WORKPLACE :
READY TO GO ?
A BAYER CS STORY
ABOUT COMMUNICATION CULTURE
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

DW more than a technology
2
“The Digital Workplace is much
more than technology, it lives at
the intersection of PEOPLE,
organization and tools.”
www.digital-workplace-trends.com

Communication tools
3
EMPLOYEE
NEEDS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

“How do we want to work ?”
4
“this is a COM or an IT thing”
“I can’t share it here, I don’t have the right to”
“The information is duplicated !”

The Digital Workplace dream
5
STRATEGIC FOR
BUSINESS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

The communication culture
Managed
Intranet
approach
2.0
approach
Data pushed to end-user
Data pulled by end-user
6
INFORMATION CREATION

Barriers to the DW
7
Despite a positive attitude towards technology:
!  Communication behaviour (one-way)
!  Information control culture
!  No clear leadership
!  Not seen as a strategic element to support
business

The actors of the change
DW &
Business
Managers
COM
HR
IT
8

The DW challenges
!  People issues not technology
!  The DW breaks silos and forces us to think
holistically
9

Key take aways
!  Digital Workplace is mainly a cultural change not
only a technology or information architecture
change
!  Build your own model of Digital Workplace
!  Focus on business value rather than technology
implementation
10

THANK YOU FOR YOUR
ATTENTION !
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

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The importance of the communication culture for the success of a business focused Digital Workplace

1. INTRANÄTVERK 2014 DIGITAL WORKPLACE : READY TO GO ? A BAYER CS STORY ABOUT COMMUNICATION CULTURE Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

2. DW more than a technology 2 “The Digital Workplace is much more than technology, it lives at the intersection of PEOPLE, organization and tools.” www.digital-workplace-trends.com

3. Communication tools 3 EMPLOYEE NEEDS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter

4. “How do we want to work ?” 4 “this is a COM or an IT thing” “I can’t share it here, I don’t have the right to” “The information is duplicated !”

5. The Digital Workplace dream 5 STRATEGIC FOR BUSINESS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter

6. The communication culture Managed Intranet approach 2.0 approach Data pushed to end-user Data pulled by end-user 6 INFORMATION CREATION

7. Barriers to the DW 7 Despite a positive attitude towards technology: !  Communication behaviour (one-way) !  Information control culture !  No clear leadership !  Not seen as a strategic element to support business

8. The actors of the change DW & Business Managers COM HR IT 8

9. The DW challenges !  People issues not technology !  The DW breaks silos and forces us to think holistically 9

10. Key take aways !  Digital Workplace is mainly a cultural change not only a technology or information architecture change !  Build your own model of Digital Workplace !  Focus on business value rather than technology implementation 10

11. THANK YOU FOR YOUR ATTENTION ! Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

The importance of the communication culture for the success of a business focused Digital Workplace

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