2. My Story
• NYT and USA Today Bestselling Author of the
Titan, Delta, and Only series
• Military romance, romantic suspense, new
adult
• First published five titles in September 2013;
sold 20,000 units in October 2013
• Fourteen books released (7 novels, 7 novellas)
• First six-figure month was September 2014
(happy anniversary!)
6. Strengths
• Unique Selling Points
• Resources? People?
• Writing Speed
• Marketing Know How
• Pricing
Weaknesses
• Deadline Pressure
• Social Media
• Cashflow
• Reliability of Market
• Not High Concept
Opportunities
• Market changes
• New Markets
• Season/ Time of Year
• Subsidiary rights
Threats
• Market demand
• Personal/family issues
• Burn Out
• Changing technology
Who are you? What Type of Business Owner Will You Be?
11. Forecasting & Data Tracking
This example is VERY even by month. What
makes your months different? Permafree?
New release? New market? New format?
History: How to track numbers?
How to keep data?
What if you have no history?
13. Budgeting & Profit/Loss
Monthly Budget Calculator Monthly income and expenses
Budget summary Category Description Amount
Category Total Income Amazon.Com
Income - Books Income iBooks
Income - Aff Links Income Kobo
Income - Other Income Nook
Nook Income Aff Link
D2D Editor Copy Edits
Aff Links Covers POD
TOTAL INCOME Advertising Facebook Ad
Editing
Marketing
Covers
TOTAL EXPENSES
PROFIT/LOSS =INCOME - EXPENSES
14. At the most basic level, what is your reader worth? Example:
Retail Net
Book 1 3.99 2.74
Book 2 3.99 2.74
Book 3 4.99 3.25
$12.97 $8.73
How do you measure permafree success? What is the ROI on a
Facebook or BookBub ad?
• Reader Acquisition Cost = Total Sales and Marketing
Cost / Number of New Readers
• Measure Success of Loss Leader = New Readers That
Month (book 2) / Downloads in a Given Month (book 1)
15. Full Price- Month A Full Price- Month B
Units
Read
Thru Net/Unit Royalty Units
Read
Thru Net/Unit Royalty
Book 1 1813 2.74 $4,967.62 914 2.74 $2,504.36
Book 2 1708 95% 2.74 $4,679.92 765 84% 2.74 $2,096.10
Book 3 1652 97% 2.74 $4,526.48 737 96% 2.74 $2,019.38
$14,174.02 $6,619.84
Permafree- Month C Discount Leader- Month D
Units
Read
Thru Net/Unit Royalty Units
Read
Thru Net/Unit Royalty
Book 1 6371 0 $0.00 3742 0.35 $1,309.70
Book 2 2618 41% 2.74 $7,173.32 1609 43% 2.74 $4,408.66
Book 3 1585 61% 2.74 $4,342.90 967 60% 2.74 $2,649.58
$11,516.22 $8,367.94
Pricing Strategies
• Month A: discoverability & read thru are high
• Month B: discoverability is low, read thru still high
• Month C: Permafree, high discovery, lower read thru
• Month D: Loss leader, okay discovery, lower read thru
18. Productivity
• Productivity is the measure of what you put out for
what you put in
• Productivity = output/input
• Are you growing? Productivity growth = (current period
production time- Previous period production time)/
previous period production time
Input Output
Producer
Input Output
Manager
19. • How long does it take to write a book? Final word count desired /
words per hour
80,000 words / 800 word per hour = 100 hours to complete draft
• What is your writing output? How long does it take to finish?
If you write 3 hours a day, 5 days a week, you'll be finished in 6.7 weeks
3 hours a day X 800 words per hour = 2400 daily words X 5 = 12000
80,000 / 12,000 = 6.66 weeks
20. Urgent & Important
Urgent & Not Important
Not Urgent & Important
Not Urgent & Not Important
• Crisis Situations
• Deadlines
• Daily Word Count
• Family Obligations
• Monthly Bookkeeping
• Social Media Ads
• Reader interaction
• Library Sales
• Translation, Audio
• Formatting
• Swag
• Stock photo
• FB marketing group
• Social Media Scheduling
• Phone calls, emails
• Standing
appointments
Time and Activity Matrix
21. Creating a Team & Delegating
80-20 Rule: 80% of your business will be derived from 20% of effort. Figure
out that 20% and MAXIMIZE it.
Delegating:
• What are the 80% activities that equal 20% of income? What are
your weaknesses?
• Find out who has that as a STRENGTH.
• Stock photo search rely on cover designer
• Social media ads hire a marketing firm, self-serve help/design
• Listening to audio drafts virtual assistant
• Payroll, Benefits, Compliance HR company
• Categorizing expense line items hire a bookkeeper
• FB ad/ blog copy hire a content specialist
• Strategize your set up
• A team approach
• An in person assistant
• Virtual assistants by task (social media only, mail outs only)
• Specialists (CPA, attorney, publicist)
• Distributors (Library sales, ebook, POD)
22. Social Media Resources
Facebook Ads:
https://www.facebook.com/business/resources/
Twitter Ads:
https://business.twitter.com
Google Adwords:
For free support call: 855-290-0341
23. Feel free to get a hold of me!
Cristin Harber
cristin@cristinharber.com
www.CristinHarber.com
Facebook: /cristinharberauthor
Twitter: @CristinHarber