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UM MENA
1.
BIG DATA DOES SIZE
MATTER?
2.
The proliferation &
scale of data gives us the opportunity to mine more data in real time
3.
1ST PARTY What you
know about your customers
4.
3RD PARTY What other
people know about your potential customers
5.
SOCIAL How they connect with
each other
6.
COMBINATION IS THE
KEY TO SUCCESS 1st party 3rd party Social + +
7.
DATA APPLICATIONS SOURCE: GARTNER DESCRIPTIVE
DIAGNOSTIC PREDICTIVE PRESCRIPTIVE Hindsight Foresight
8.
PREDICTIVE ANALYTICS We use
big data to predict consumer behaviours in moments that matter
9.
How do we
add value during the game
10.
How do we
add value… during the game Google predict flu outbreaks
11.
IT’S NOT ALL
ABOUT DATA You still have to act on those insights creatively
12.
THE FUTURE... (NOW)? Prescriptive
analytics
13.
Pre-empting a creative response
to a brief
14.
SO, BIG DATA
DOES SIZE MATTER?
15.
NO, BUT WHAT
YOU DO WITH IT DOES!
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