"Be On is the Solution"

1. BRENDAN WALSH
Creative Solutions Director
DMS / Choueiri Group
Be On is the Solution

3. 3
Traditional Approach
Video creation and distribution

4. 4
Impact of Technology
Video creation and distribution

5. Identify the emotion of your audience
Video Creation
Understanding emotion
through facial coding
Second-by-second Emotion
And Engagement Reporting

6. Understanding your Content
Video Creation
Understanding the content, helps
you plan effective distribution
Higher EMOTIONALL scores drive
higher engagement rates and
shareability

7. Syndicate your video content
Video distribution

8. Use one technology to perform
hyper-distribution
 Get Premium, Mid-sized & blogger level site to
tell your story
 Leverage Editors to spin it
 Utilize Influencers to take the conversation to
social media
Creative & Scalable
Video distribution

9. Sharing is key
Top 25%
Bottom 25%
Top 25%
Bottom 25%
89x greater
330x greater
The Lifetime of a video
on Social Media is 1 day
The Lifetime of a video
on a Site is 3 weeks
The key to
engagement is
Hyper-Distribution
Advantages of Hyper-Distribution
Video distribution

10. The worlds best partner network for content
Video distribution

11. “Priming” activates unconscious emotional
associations consumers have with targeted objects.
Customers acquired
through word of
mouth result in a
37% high retention
rate
It’s a type of native
ad and brand lift is
53% higher for
native ads
It helps your SEO,
user generated
posts account for
25% of the top
search results for
the world’s top 20
brands
Give the right people creative license
Video distribution

12. PUBLISHER OPT-IN
USER OPT-IN
ENGAGEMENT
Simple…
Video distribution