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iPad Advertising Best Practices

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iPad Advertising Best Practices

  1. 1. Tablet Advertising Best Practices
  2. 2. Win a Free iPad!!
  3. 3. About Crisp <ul><li>Multi-platform rich media ad platform </li></ul><ul><ul><li>Like creative can run across desktop & mobile web, mobile apps, tablets </li></ul></ul><ul><ul><li>Unified reporting across all devices and platforms </li></ul></ul><ul><ul><li>Bridges the gap between desktop & mobile using open HTML5-based standards, not proprietary SDKs </li></ul></ul><ul><li>Wide distribution across premium sites & apps </li></ul>
  4. 4. The Tablet Market is Heating Up <ul><li>Gartner predicts over 19.5 million tablets sold in 2010 </li></ul><ul><li>25,000 iPad apps in AppStore (9/1) </li></ul><ul><li>1 million apps downloaded in 1 st day </li></ul><ul><li>13% of American have expressed interest in owning a tablet (Harrison Group) </li></ul><ul><li>Samsung Galaxy and other Android tablets coming soon </li></ul>
  5. 5. iPad Users are Receptive to Ads
  6. 6. iPad Owners are Purchasing From Ads <ul><li>45% more likely to click on ads with multimedia </li></ul><ul><li>24% of iPad owners made purchase influenced by ad </li></ul>
  7. 7. What Are Publishers & Advertisers Doing Today? Play Video
  8. 8. In App Advertising <ul><li>Video & multimedia generate high interaction rates </li></ul><ul><li>Photo galleries expand the canvas </li></ul><ul><li>Dynamic feeds to change ad content, add Twitter or news feeds, etc. </li></ul>
  9. 9. Best Practices for Ads in iPad Apps <ul><li>Design for portrait and landscape </li></ul><ul><ul><li>Keep core interactivity in central “safe-zone” </li></ul></ul><ul><li>Keep them in the app </li></ul><ul><li>Be interactive </li></ul><ul><ul><li>Embedded video </li></ul></ul><ul><ul><li>Photo galleries </li></ul></ul><ul><ul><li>Hot spots </li></ul></ul><ul><ul><li>Accelerometer </li></ul></ul><ul><li>Preload ads for offfline viewing </li></ul><ul><li>Measure </li></ul><ul><ul><li>Interactions </li></ul></ul><ul><ul><li>Video plays </li></ul></ul><ul><ul><li>Conversion events </li></ul></ul>
  10. 10. What about the Web? <ul><li>Safari on iPad= .17% of all web browser traffic </li></ul><ul><li>iPad Web traffic is greater than Android (Source: Net Applications, 7/10) </li></ul>
  11. 11. Online Ads on the iPad Don’t Deliver Ads are static (no Flash), hard-to-read Ads disappear when zoomed or scrolled
  12. 12. Get Your Brand Noticed on Tablets <ul><li>Adhesion for Tablets provides prominent, persistent placement above-the-fold </li></ul><ul><li>Ad resolution remains the same despite pinching & zooming </li></ul><ul><li>In banner video capable via HTML5 </li></ul><ul><li>Expandable to lightbox video player or half-page </li></ul>Adhesion
  13. 13. Best Practices for Tablet Web Advertising <ul><li>iPad doesn’t support Flash </li></ul><ul><li>Run similar creative on desktop and tablet using HTML5-based rich media </li></ul><ul><li>Adhesion placement offers the greatest display time </li></ul>
  14. 14. And the Winner is…
  15. 15. Contact Info www.crispwireless.com @crispwireless facebook.com/crispwireless

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