Creative Travellers in Austria | Creative Travel & Social Media Marketing

1. Creative Travellers in Austria

5. Creative Travellers in Austria – Key Points
• Different motives for national
and international visitors
• Alternatives for repeat visits
• Activities centred around cultural
clichés
• Marketing activities by Kreativ
Reisen Österreich / Creative
Tourism Austria, as well as the
Austrian National Tourist Board
• Personal service combined with
long-standing traditions
• Workshops that tie in with the
local cultural fabric AND answer
mega trends in society, such as
health, self-care, work-life
balance …
• High level of disposable income
• Other forms of tourism with
similar values: Slow tourism,
food and (mountain) eco-
tourism in the close vicinity of
creative tourism in Austria

6. Creative Tourism Marketing & Social Media

10. Creative Tourism: Influencer Marketing

11. Creative Tourism Marketing & Social Media
• Blogs, video posts and live
(story) updates on Social Media
as the most common form of
modern (creative tourism)
marketing
• Creative tourism # hashtags
• Build influencer campaigns
• Keep checking evolving formats
and platforms!